fb-pixel Courses - B2B Lead Generation - Landing Page - LeadGen App
Select Page

Tools & Resources > Courses > B2B Lead Generation
B2B Lead Generation
Build Automated & Profit-Making B2B Lead Gen Funnels

Last updated 06/02/2022

Preview

 

 

 

This course includes:

  • 5 short videos
  • 30 minutes of video content
  • Presented by Waseem Bashir,
    LeadGen App Founder
  • Camera + Screen tutorials
  • On-demand access
  • Free access for LeadGen App users

What You’ll Learn

checkmark Understand the B2B buyer journey
checkmark Understand top-of-funnel marketing
checkmark Find hyper-targeted leads
checkmark How to generate marketing qualified leads
checkmark How to use email automation to generate leads
checkmark Nurture leads via phone calls
checkmark Nurture leads via LinkedIn
checkmark Understand intent-based marketing
checkmark How to measure buyer intent in B2B marketing
checkmark How To capture intent data
checkmark Lead scoring vs intent-based scoring

What You’ll Learn

checkmark Understand the B2B buyer journey
checkmark Understand top-of-funnel marketing
checkmark Find hyper-targeted leads
checkmark How to generate marketing qualified leads
checkmark How to use email automation to generate leads
checkmark Nurture leads via phone calls
checkmark Nurture leads via LinkedIn
checkmark Understand Intent-Based Marketing
checkmark How to Measure Buyer Intent in B2B Marketing
checkmark How To Capture Intent Data
checkmark Lead Scoring vs Intent-Based Scoring

Course Content
1. The Buyer's Journey
  • Breaking Down The 3 Stages of the Buyer’s Journey
  • Key parts of b2b marketing lead generation
  • Why every lead is different
  • Three stages of the buyer’s journey
  • Awareness stage explained
  • Information Qualified Lead (IQL)
  • Consideration stage explained
  • Decision stage explained
2. Top-of-Funnel Marketing (ToFu)
  • Top of Funnel (ToFu) Marketing
  • What is ToFu
  • ToFu Case Study
  • How to Get ToFu Questions
  • Creating Content For ToFu Audience
  • Marketing ToFu Content
3. Middle-of-Funnel (MoFu) Marketing
  • Middle of the Funnel
  • What is MoFu
  • MoFu case study
  • Content for MoFu audience
  • Email Marketing Automation
  • How to market MoFu content
  • Bonus tips for marketing funnel
4. Bottom of Funnel (BoFu) Marketing
  • Bottom of the Funnel
  • Bottom of the Funnel Stage
  • BOFU Case Study
  • Bottom of the Funnel Content-Type
  • Email Marketing Automation For Generate Leads
  • Nurture Leads Via Phone Calls
  • Nurture Leads Via LinkedIn
  • Running BOFU Campaigns
5. Intent-Based Marketing
  • What is Intent-Based Marketing
  • Intent Types
  • How to Measure Buyer Intent in B2B Marketing
  • Intent Marketing Benefits
  • How To Capture Intent Data
  • Lead Scoring vs Intent-Based Scoring
  • B2B Buyer Intent Data
  • External Intent Data Examples
Buyer Journey Basics
email marketing campaign components
How To Generate Marketing Qualified Leads At MoFu
Requirements
  • Basic knowledge about lead generation
Description

B2B Lead Generation is the backbone of winning new customers and clients. Selling to Businesses comes with its own challenges like longer sales cycles to create awareness, establish trust and convert a lead into a customer relationship. We have crated this course to help you understand B2B marketing and explore various strategies that help you generate more leads.

In this short video course, we walk you through the 3 buyer stages: awareness, consideration and decision and explain strategies and tactics for each of these in simple language. We cover various prospecting and lead generation strategies and show you where they fit into your buyer cycle, looking at LinkedIn, email automation, Search-Engine-Optimization, blog post marketing, phone follow-up and many more.

Description

B2B Lead Generation is the backbone of winning new customers and clients. Selling to Businesses comes with its own challenges like longer sales cycles to create awareness, establish trust and convert a lead into a customer relationship. We have crated this course to help you understand B2B marketing and explore various strategies that help you generate more leads.   

In this short video course, we walk you through the 3 buyer stages: awareness, consideration and decision and explain strategies and tactics for each of these in simple language. We cover various prospecting and lead generation strategies and show you where they fit into your buyer cycle, looking at LinkedIn, email automation, Search-Engine-Optimization, blog post marketing, phone follow-up and many more. 

Waseem Bashir

Author

The course is presented by Waseem Bashir, Founder of LeadGen App and CEO of Apexure, a leading landing page & digital design Agency. He’s a top-rated sales funnel builder and provides consulting services to B2B businesses along with lead generation, conversion rate optimisation and SEO advice. 

Who Is This Course For?
  • Marketers
  • Business Owners
  • Marketing & Web Design Agencies
  • Lead Generation Agencies
  • B2B Marketing Managers
  • Content Marketers
Worker on laptop
Waseem Bashir

Author

The course is presented by Waseem Bashir, Founder of LeadGen App and CEO of Apexure, a leading landing page & digital design Agency. He’s a top-rated sales funnel builder and provides consulting services to B2B businesses along with lead generation, conversion rate optimisation and SEO advice. 

Who Is This Course For?
  • Marketers
  • Business Owners
  • Marketing & Web Design Agencies
  • Lead Generation Agencies
  • B2B Marketing Managers
  • Content Marketers
Worker on laptop
LeadGen App
LeadGen App

© 2022 Copyright by LeadGen App LtdFrom London, UK

COMING SOON: Verify Leads with the new Contact State Integration

X