How to use email marketing automation to generate leads
Nurture leads via phone calls
Nurture leads via LinkedIn
Understand Intent-Based Marketing
How to Measure Buyer Intent in B2B Marketing
How To Capture Intent Data
Lead Scoring vs Intent-Based Scoring
Course Content
The Buyer’s Journey
The Buyer’s Journey consists of three stages: awareness, consideration, and decision. In inbound marketing, your buyer’s persona and the buyer’s journey are closely related to each other.
All the stages of the buyer’s journey include conducting extensive online research before making a purchase.
In this video, I will break down the key parts of b2b marketing lead generation. Some important things that b2b marketers need to get right in order to be successful.
We'll also break down the different stages of the buyers journey and learn how you can market to prospects at each stage.
3 Stages of the Buyer's Journey:
- Awareness Stage
- Consideration Stage
- Decision Stage
Beginners guide for the top of funnel marketing with examples and strategies. In the current competitive landscape where the cost per click is rising, as a marketer, you need to pivot and start marketing at the top of the funnel where there is less competition.
This video is the third instalment to the B2B marketing lead generation stages series explaining the middle of the funnel (MoFu), its objectives, and the different types of content you can utilise in creating a successful MoFu campaign.
Here we will cover the definition, different content types you can use at the bottom of the funnel and also how marketing should work with sales to convert Marketing Qualified Leads to Sales Qualified Leads.
The process of marketing a product or service based on user intent to make a purchase decision is known as intent-based marketing. Businesses can acquire more conversions with intent marketing than they might with more general strategies like demographics-based targeting alone. In this video, we'll explain what is intent marketing, its types and how it benefits businesses
