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Lead Generation for B2B

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About Course

What Will You Learn?

  • Understand the B2B buyer journey
  • Understand top-of-funnel marketing
  • Find hyper-targeted leads
  • Reduce your cost-per-click
  • How to generate marketing qualified leads
  • How to use email marketing automation to generate leads
  • Nurture leads via phone calls
  • Nurture leads via LinkedIn
  • Understand Intent-Based Marketing
  • How to Measure Buyer Intent in B2B Marketing
  • How To Capture Intent Data
  • Lead Scoring vs Intent-Based Scoring

About the instructor

Course Curriculum

The Buyer’s Journey
The Buyer’s Journey consists of three stages: awareness, consideration, and decision. In inbound marketing, your buyer’s persona and the buyer’s journey are closely related to each other. All the stages of the buyer’s journey include conducting extensive online research before making a purchase. In this video, I will break down the key parts of b2b marketing lead generation. Some important things that b2b marketers need to get right in order to be successful. We'll also break down the different stages of the buyers journey and learn how you can market to prospects at each stage. 3 Stages of the Buyer's Journey: - Awareness Stage - Consideration Stage - Decision Stage

Top of Funnel Marketing (TOFU)
Beginners guide for the top of funnel marketing with examples and strategies. In the current competitive landscape where the cost per click is rising, as a marketer, you need to pivot and start marketing at the top of the funnel where there is less competition.

Middle of Funnel (MOFU)
This video is the third instalment to the B2B marketing lead generation stages series explaining the middle of the funnel (MoFu), its objectives, and the different types of content you can utilise in creating a successful MoFu campaign.

Bottom of Funnel (BOFU)
Here we will cover the definition, different content types you can use at the bottom of the funnel and also how marketing should work with sales to convert Marketing Qualified Leads to Sales Qualified Leads.

Intent-Based Marketing
The process of marketing a product or service based on user intent to make a purchase decision is known as intent-based marketing. Businesses can acquire more conversions with intent marketing than they might with more general strategies like demographics-based targeting alone. In this video, we'll explain what is intent marketing, its types and how it benefits businesses

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