While engaging with our userbase, we noticed a common challenges. While increasing lead generation via landing pages and websites is super important, a lot of marketers and business struggle in converting those leads into deals and customers.
Every B2B business has got turn leads into sales. The follow-up approach and tactics differ slightly between online products (like Software-as-a-Service) and service business. Nonetheless, all those companies need to find persuasive tactics that convince leads to do business with them.
More than 80% of sales happen between the 5th and 12th emailing follow-up. Especially in the B2B sector, sales cycles can stretch into several months. Relying one just follow-up channel won't bring you great results.
So what should you do? Firstly recognize the importance of follow-up and give it the attention it deserves. One the most common mistakes in follow-up is slow response times. In today's fast-paced marketplace, the faster the follow-up the better the chances for winning customers.
Customers are demanding and got used to instant communication, e.g. using search engines, instant video streaming on demand, chat & messaging tools and so on. Why would any person, whether it's a business lead or end consumer be any less demanding when getting in touch to you?
So firstly, increase your lead follow-up speed. Reply or ideally call back within minutes instead of hours.
Besides timing it needs a mix of lead follow-up tactics, the right timing and execution.
Focus on the right strategies and tactics that make your leads feel understood and convinced you are the right brand they want to do business with.
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