fb-pixel The 10 Marketing KPI you should be tracking - For B2B and Startups
Select Page

Marketing KPIs - How to win with metrics, tools and dashboards - Marketing Mavericks Show #8

Marketing used to be more of an art than a science. Things have changed: Today you can track practically everything in digital campaigns. In this episode, we look into the role of data in digital marketing and how you can use it to get better results.

Is data is giving you all the answers you need?

Not fully, but it helps you reduce error in judgement. It helps get clarity about how you perform, on which channel at any time.

That's why we are big believers in data and tracking results.

There's a ton of tools we checked out, sharing our favourites for building tracking dashboards and measuring KPI.

In the episode, we cover topics like:
- What KPIs you should/shouldn't be tracking?
- How to measure your blog success?
- KPIs to measure for your web agency.
- Important marketing metrics for a SaaS.
- Tools to use to capture and measure various data points.
- Tracking and sending out alerts to manage critical data points.
- Defining goals to benchmark your metrics.
- What's wrong with Net Promoter Scores (NPS)?
- Difference of using qualitative & quantitative data

We also share our view on individual metrics like Bounce Rate, Exit Rate, Click-through Rate, Conversion Rates, Leads, Revenue and more...

It's importantly draw a line between real metrics and vanity metrics.

With this podcast, we aim to give you the clarity to see through the data and focus on the important KPI to grow better.


About the Author

author_image

Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.

See Related Article

B2B Brands

B2B Brands

5 Reasons Why Most B2B Content Sucks – & How It Can Be Fixed?

Check out the ways to get your B2B content from poor to fantastic.

3 minutes read

B2B Brands

B2B Brands

Online Lead Forms for Instagram: What Are These Needed for And How do They Help to Develop Your Business?

An Instagram lead form is a special format of advertising on Instagram.

4 minutes read

B2B Brands

B2B Brands

Tips to Engage Your Audience At Your Next Webinar With an Infographic Template

infographics have become one of the popular ways to communicate information.

4 minutes read

Latest Blog Post

Picture3.png?fit=491%2C328&ssl=1

Growth Insights

How Banks & Financial Institutions Instill Trust With Landing Pages?

Understand how Banks & Financial Institutions Instill Trust With Landing Pages

3 minutes read

lead-generation-min-1.png?fit=977%2C731&ssl=1

Data collection

4 Powerful Landing Page Trust Indicators To Supercharge Lead Generation

Do these 4 things to supercharge your Lead Generation.

3 minutes read

Working.png?fit=977%2C650&ssl=1

Data collection

B2B Lead Generation: 6 Strategies to Generate Sales Leads

We’ll discuss some of the most effective strategies for B2B sales leads.

5 minutes read

LeadGen App
LeadGen App

© 2022 Copyright by LeadGen App LtdFrom London, UK