Real Estate Website Lead Generation Strategies

Leads are the lifeblood of any successful real estate business. Real estate professionals need to delve into online strategies that attract and convert potential clients, given the increased influence of digital marketing. Here, we take a look at the best real estate website lead generation strategies, as explained by the pros.

Real estate website lead generation strategies

Optimize Your Website for Search

This is key to boosting your website's visibility on search results. Conduct a content audit and optimize it towards some selected keywords, and you'll effectively attract organic traffic to your website.

Theresa Wellman, Founder of Home Owner Experience, says, "With long-tail keywords pointing to quality, informative content, you'll have your website ranking on search engines. This is not only sure to drive more visitors but also to make sure that they are quality leads."

On the same note, Kyle Bazylo, a practicing real estate expert and Founder of Selling South Winnipeg, adds, "Fresh, consistent content—like blog posts and market reports—that provide answers to your clients' questions will keep your audience engaged and help you climb the SEO ranks. A continuous reader value delivery spreadsheet can make you a market authority."

Harness the Power of Social Media for Lead Generation

Social media has opened great opportunities to connect with possible investors and send traffic to your website. Real estate professionals can interest a larger audience—with its pertinent messages—by sharing appealing content, ultimately generating many leads.

Hendrik Tews, CEO of Writeseed, emphasizes, "Data analytics tools can be used to trace and analyze the social media campaigns to learn the taste and behavior of the audience. Knowledge acquired through this can be used to shape the content or the advertisements in a manner to touch the chord of the target market."

Tews continues, "Interactive content, such as virtual tours and live Q&A sessions, can engage your audience and encourage them to visit your website. These interactive experiences can make a lasting impression and increase the likelihood of converting visitors into leads."

Social media as a lead generation tool

Implementing Email Marketing Campaigns

Email marketing is, by far, one of the most effective campaigns in terms of lead nurturing and relationship building with potential clients. With progressive and targeted emailing, real estate professionals can keep their clientele informed and engaged.

Kyle Bazylo highlights, "An email list should be segmented based on the preferences and behaviors of the subscribers. As a real estate professional, this will allow you to send more relevant and personalized content, which will increase your open rates and conversions, ultimately resulting in more qualified leads."

André Disselkamp, co-founder of Insurancy, says that it is important to build trust via email marketing. "Providing valuable and educational content, such as tips on home buying and market trends, can position you as a trusted advisor in the real estate industry. This trust can lead to long-term relationships and a steady stream of leads," says Disselkamp.

Implementing Lead Capture Forms and Landing Pages

An effective lead capture form and landing page help to convert website visitors into leads. Real estate investors can use well-designed user-friendly forms and compelling landing pages to capture valuable information from potential clients.

Hendrik Tews advises, "Optimizing your lead capture forms and landing pages using A/B testing will enable you to pinpoint the best designs and messages. It is a data-driven way to improve conversion rates and generate more leads."

Theresa Wellman also underlines the need for simple and clear forms. "The easier it is for a visitor to fill out a lead capture form, the more successful you'll be at generating leads. Optimizing your lead capture forms by only asking for absolutely necessary information cuts down on friction; the more frictionless the experience, the more leads you'll get," Guthart suggests.

Create Blogging Content to Engage Your Audience

One of the best features you can have on your real estate agent website is a blog. Content about market trends, advice for purchasing a home, and guides to neighborhoods are all ways to educate your target audience and build your reputation as a thought leader. Blogs also improve the SEO of your website by targeting relevant keywords and making your website sticky, hence attracting your audience to spend more time on your website. The more time they spend on the site, the better the SEO ranking and organic traffic.

Best features for lead generation and predictive analytics

Video Property Marketing

Video is an important marketing tool for any serious real estate professional. The use of video creates an immersive experience whereby a potential client will get to know the most specific details of your property. Sharing these videos on your website, social media, and email campaigns will further increase the reach of your video marketing efforts. Visual information can be put to good use in listing presentations.

Building Partnerships and Networking

Building partnerships with other professionals in related industries can be a powerful strategy for generating more leads. Involving mortgage brokers, insurance agents, and other real estate professionals widens the network and brings you to the attention of more people. According to André Disselkamp, "Strategic partnerships with insurance agents can be mutually beneficial to both you and the agent. You can refer clients to each other and even team up in marketing efforts. These partnerships will enable you to reach out to potential clients who are interested in buying a house."

Kyle Bazylo further states, "Easily, you can make business relations with different professionals and future clients by attending local networking events and conferences. These may turn out into accomplished leads with valuable referrals and a flow increment." Real estate website lead generation is a holistic aspect that includes SEO optimization, engaging social media, email marketing, lead capture with forms, awesome blog content, effective video marketing, and partnerships. All these strategies can help realtors leverage online platforms and get a good inflow of quality leads.


About the Author


Priyanka Jain, Content Marketer

Priyanka is a Content Marketer by profession. Priyanka helps with creating new content and auditing existing content for online businesses. She is passionate about writing and creates content that is SEO optimized. Priyanka is responsible for creating new, original, high-quality content for the website with proper keyword research and auditing the existing content to make it quality content.