8 Essential Digital Marketing Tips For Your Business

If you’re reading this post, your digital marketing efforts are probably not bringing enough results. So you’re looking for proven digital marketing strategies for business growth. You’re not alone! The competition in the digital marketing landscape is insane. Because businesses are striving to reach new customers, expand their reach and thrive.

According to a recent Influencer Marketing Hub study, 92.4% of the total marketing budget in 2023 is allocated to digital marketing.

Source: Influencer Marketing Hub

If you want to remain competitive, you need an effective digital marketing strategy that can help you expand and reinforce your customer engagement to drive business growth. In this post, you’re going to discover effective online marketing techniques used by famous brands. When implemented correctly, these digital marketing tactics will improve the visibility of your business to your existing customers online and connect you with new ones.

Let’s get started.

Understand Your Target Customers

As of 2023, there are approximately 2.64 billion people who shop online worldwide.

Source: Demandsage

However, not all of these shoppers are likely to be interested in your products or services. Besides, if you promote your business to everyone, you will sell to no one. You need to know exactly who your target customers are, uncover their interests; understand their needs and desires as well as where they spend most of their time online.

Here is how to understand your target customers:

Conduct extensive audience research

Here, you’ll need to collect enough information about customers who are most likely looking for your products or services. In this case, you need to consider their age, gender, where they come from, their online habits as well as purchasing behaviors, and more. Gathering all this information will help you tailor your market efforts efficiently. You can ask existing customers or run a simple survey to gather all this data.

Craft detailed buyer personas

Use the information you collected during audience research to classify people into persona profiles. Classify each persona with detailed information like interests, demographic information, etc. These personas will help you craft marketing content and messages that resonate with your specific audience.

Identify their pain points and needs

This will help you launch marketing campaigns focused on demonstrating how your offerings provide solutions. Define the problems or challenges your target audience is grappling with that your product or service can solve.

Create Valuable Content Consistently

You have probably heard that content is king a thousand times but you haven’t heard it enough. Because valuable content is the bread and butter of a successful digital marketing strategy.

Here is the proof according to the latest content marketing survey by Semrush:

Source: SEMRush

Creating good content helps you connect with potential customers and provide them with useful information. Having defined your audience, you need to craft valuable and relevant content consistently to attract and engage with them effectively. When it comes to content, you need to identify types of content that resonate with them. Based on their preferences and behavior. This is because some will prefer video while others infographics, in-depth articles, or how-to guides.

Furthermore, you need to identify the platforms where your audience hangs out most of their time. This will help you to tailor your content to match their preferences which results in more engagements. Remember that consistency and quality are two crucial elements of a successful content marketing strategy. 

So, set a consistent publishing schedule and ensure you publish content that provides practical value to your audience.

Invest in Email Marketing 

Email marketing is ranked the top-performing digital marketing channel by 78.29% of marketers.

Source: Mailmodo

Additionally, 51% of customers say email is the best way for brands to communicate with them.

Source: SmarterHQ

No doubt email marketing is one of the most powerful digital marketing strategies for business growth. However, you need to send targeted emails to your subscribers to build relationships, drive engagement, and boost conversions.

Here is how to use email marketing effectively:

Build and segment your email lists

To build successful email marketing campaigns, you need to collect email addresses of people who show interest in your business. You can collect their emails via website sign-up forms, lead magnets such as ebooks or webinars, or through social media campaigns.

Ensure you categorize subscribers based on their interests, demographics, and behavior. This will help you deliver more personalized messages to your audience.

Launch compelling email campaigns

Craft compelling content around your products or services ensuring that it resonates with your audience to use in your email campaigns. Ensure you include attention-grabbing subject lines, personalized greetings, and CTAs in your emails to achieve your specific campaign goals while meeting your audience’s specific needs and preferences.

At the end of your campaigns, ensure you measure success to see whether you’re getting better results and optimize your campaigns accordingly.

Leverage Social Media Marketing

Why not meet your customers where they are- on social media? According to a Sprout Social survey, here is how customers are using social media today.

Source: SproutSocial

These days, social media is integral to digital marketing because it provides businesses with direct access to their target customers. A recent study shows that 85.4% of marketers are using social media to increase brand awareness and 74.6% to grow their brand’s audience.

Source: Socialinsider

Social media is the ideal platform for promoting your brand, engaging customers, distributing your content, building brand awareness, and fostering customer relationships. But before you invest in social media marketing, choose the right platforms for your business where your target audience spends most of their time. Once you identify suitable platforms for your business based on your audience’s interests, focus on sharing engaging content consistently.

Be sure to engage your audience through direct messages and comments.

Optimize Your Website Effectively

No matter how attractive your website is, if it’s not optimized for SEO it won’t rank higher on search engines. This means your website will not attract organic traffic. A well-optimized website not only ranks highly on search engines but can also help convert visitors into customers.

Take a look at how online shoppers respond to slow-loading websites according to a Digital survey.

Source: Digital

Ensure your website is user-friendly to provide an exceptional browsing experience for visitors. It should also be easy to navigate, load quickly, and offer organized content. A user-friendly website will keep users longer, make them explore more pages, and ultimately get them to take desired actions. Remember that 88% of people won’t visit a website again if they have a negative experience with it. A positive user experience can help you build credibility and trust with your audience.

Here are SEO best practices for website optimization:

1. Research relevant keywords and optimize your content effectively

2. Create catchy meta descriptions

3. Optimize images

4. Use internal linking

5. Optimize it for mobile users

Invest in Video Content

There is power in video content. That’s why according to recent statistics, 91% of businesses will use video as a marketing tool in 2023. 

Source: Wyzowl

Additionally, 91% of people say they want to see more online videos from brands in 2023.

1. Video has become increasingly popular because of the following reasons:

2. Improves engagement

3. Builds trust

4. Increases brand awareness

5. Improves SEO

6. Increases conversion rates

7. Increases social shares

Additionally, video content is highly effective for capturing and retaining audience attention. Plus, it’s a versatile format that can be used for product demonstrations, advertisements, storytelling, etc. There are many platforms for video marketing including social media, YouTube, and more. The best thing about video marketing is that you can repurpose the content you already have into video.

GoPro is one of the best examples of businesses leveraging video marketing efficiently.

The brand leverages video content extensively to demonstrate how powerful its cameras are. 

GoPro also encourages their customers to share user-generated content which helps to build trust with their audience.

Here are handy tips to create engaging video content:

1. Use storytelling

2. Focus on mobile-friendliness

3. Tailor your videos to each social media platform

4. Engage viewers in the first few seconds

5. Add strategic CTAs

6. Make the video content informative

Leverage Influencer Marketing

Influencer Marketing is one of the creative digital marketing tips that involves partnering with individuals who have a significant and dedicated following of between 1k to 1 million to promote your products, create brand awareness, and reach new customers.

These individuals are known as influencers who have established credibility and trust with a specific niche on the most popular platforms like Facebook, TikTok, and Instagram. Social networking users spend an average of 147 minutes on social media daily.

This form of digital marketing is more effective so 67% of respondents in a recent Influencer Marketing Hub survey plan to increase their influencer marketing budget over the next 12 months.

Source: Influencer Marketing Hub

What’s more, 71% of customers say they will likely purchase a product if it’s recommended to them by a social media influencer they trust. 

1. When done right, influencer marketing can generate a host of benefits including:

2. Increased brand awareness and reach

3. Increased sales and repeat purchases

4. Build credibility and trust

5. Deliver new content to your audience

6. Gather data and understand your audience better

Here is a TikTok video where Athletic Greens partnered with Renati, an influencer who focuses on health, wellness, and fitness to create awareness of their nutritional supplements. Here are tips to use influencer marketing effectively:

1. Collaborate with influencers in your niche

2. Launch successful campaigns

3. Measure the impact of your campaigns and adjust accordingly

4. Focus on building long-term relationships with influencers

Analyze and Adapt with Data 

Lastly, our list of essential digital marketing tips for business growth is analyzing and adapting to data. This one is a biggie. Analyzing data will help you identify what’s working and what’s not working in your digital marketing campaigns so you can determine how to improve your marketing efforts. By analyzing data, you remove guesswork and make decisions based on factual information.

Depending on your digital marketing goals, you’ll need to track the following KPIs to measure the success of your campaigns:

1. Number of website visitors

2. ROI

3. Conversion rates for email campaigns and website landing pages

4. Customers acquired

5. Bounce rates on your website

6. Social media engagement

You can use tools like Google Analytics, email marketing solutions, social media management tools, etc. to track these KPIs.


Digital marketing is an ever-evolving field so you need a strategic approach to stay ahead of the game. We’ve explored these essential digital marketing tips to help you navigate this dynamic landscape successfully. When implemented correctly, these tips will help you boost your online presence, engage your audience effectively, and drive business growth.

Note that, learning these tips isn’t enough. You need to take action on these insights to truly transform your digital marketing efforts.

About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.