Basic (FREE)
Number of forms-1
Unlimited number of questions per form
Self-notifications (E-mail)
Lead dashboard
Thank-you message/ URL Redirect
LeadProof popups
Pro (£29/mo)
Number of forms – 20
Unlimited number of questions per form
Self-notifications (E-mail)
Lead dashboard
Thank-you message/ URL Redirect
LeadProof popups
Remove LeadGen branding
Priority support
Scale(£99/mo)
Number of forms-100
Unlimited number of questions per form
Self-notifications (E-mail)
Lead dashboard
Thank-you message/ URL Redirect
LeadProof popups
Remove LeadGen branding
Priority support
Compare Plan Features |
BasicFREETo Try Out |
Pro$49/mo For Businesses |
Scale$ 99/mo For Ambitious Businesses |
| Number of forms | 1 | 20 | 100 |
| Number of leads p. month (Form submissions) | Unlimited | Unlimited | Unlimited |
| Self-notifications (E-mail) | |||
| Lead dashboard | |||
| Thank-you message/ URL Redirect | |||
| LeadProof popups | |||
| Remove LeadGen branding | |||
| Priority support | |||
| Create Free Account | Get LeadGen Pro | Get LeadGen Scale |
All Plans Include
Flexible & Intuitive
Form Editor
Custom Form Designs
AB Testing & Analytics
Email Notifications
Compatible with
Website Editors
Zapier & Webhooks Integrations
List of Features
#1 Lead Capture
Intuitive form-builder
Build multi-step forms
Unlimited form design
Unlimited questions per form
Save/activate form themes
Different question types
Responsive form design
Custom form dimensions
Visual image/icon choices
Embed codes
Direct form URL share link
Advanced styling via CSS
#2 Lead Management
Access lead data
Unlimited form variants
Export leads to csv and excel
Lead dashboard
Form A/B testing
Geo-Fencing
IP-based response restriction
Validation (email, phone)
LeadProof popups
Lead Scoring
Email self-notifications
Notification white-label
#3 User Experience
Thank-you message
Redirect to URL
Conditional flows
Build Calculators
Email self-notifications
Notification white-label
Form progress bar
GDPR checkboxes
Integrations via Zapier
Webhooks integrations
Enable Google reCAPTCHA
Review before submission
Hear from our Customers
"My search for the perfect lead generating form was finally over when I found LeadGen. I needed a simple, yet powerful and highly customizable multi-form. I needed it to effectively capture/track leads, AND embed in my websites/landing pages. LeadGen checks all of my boxes and is the perfect solution to creating high-converting lead pages!"
Naomi Verlin
Fafco Solar, Digital Marketer
"We were looking for a fast and simple form creator for our campaigns to capture leads. Even more, LeadGen has exceeded our expectations, thanks to its easy customization and optimization for all devices. We love it!"
Nozomu Kubota
KOBIT, Founder
"Anyone looking for a slick replacement for clunky contact forms should check out LeadGen App. Easily customisable and integrates with existing systems - we love it!"
Phil Gooch
Scholarcy, Founder
Interested in a Demo?
To see how LeadGen App works in action, check our different demo videos
Frequently Asked Questions
Get answers to open questions you have about LeadGen App
Who is LeadGen built for?
LeadGen is built for marketers & businesses that are focused on online business growth with lead and data capture. The web app is helping companies & marketers build user-friendly web forms to generate leads and increase conversions. The form-builder allows you to build all kinds of form structures and designs, e.g. multi-step and single-step forms, calculators and more.
What type of support do you provide?
Customer support is everything. We provide support via chat, email and Facebook community. We also have a help center with articles and a YouTube channel with tutorial videos.
How is it free?
The Basic account is free forever. You can use it to create one form with most of the features.
Is my data safe and secure?
Yes. LeadGen App encrypts lead data and securely stores it in a cloud database. We take regular data backups and our cloud service provider ensures the backup of the full server. We comply with GDPR standards and ensure you can fully delete lead data from your database, e.g. upon user requests (Right to be forgotten).
How long can I use the free account?
The Basic account is free forever. You can use it to create a form with most of the features.
Does LeadGen integrate with CRM software & 3rd party apps?
Yes, with the Webhooks and Zapier integration, LeadGen can be integrated with CRM & email marketing software and thousands of other 3rd party apps.
Are LeadGen forms compliant with GDPR standards?
Yes, LeadGen forms can be enhanced with GDPR fields and checkboxes to inform leads about your data collection policies and to obtain consent for email newsletter subscriptions.
Can I upgrade and downgrade my plan anytime?
Yes, you can upgrade and downgrade your plan at any time.
Do I need to enter my credit card info before sign up?
No, You don’t need to enter your credit card information before signing up for LeadGen. The only information required is your name and email address.
Do you have examples of LeadGen forms?
Do I need a coding experience to create a form?
No. LeadGen is built for people with no coding experience, so that anyone can use it without problems and with no need of involving a developer.
Is it possible to run A/B tests for LeadGen forms?
Yes, LeadGen has a feature to create split tests for form variants to reach higher conversion rates. This allows you to continously optimise your LeadGen forms and scale up your lead generation.
What analytics/ metrics can I monitor inside LeadGen?
LeadGen provides insights into form views, form visitors, lead conversion rate, generated leads and form completion time. The Analytics dashboard allows you to compare form performance over time in line charts for various metrics. We are committed to be the most performance- and data-driven form-builder and we will keep enhancing LeadGen with more insightful metrics.
Get Started And Create Your First LeadGen Form
Make the most of web visitors and maximise your lead generation
with high-converting online forms