LeadGen App Pricing

Choose your plan and get started now. Upgrade or downgrade any time inside the app.

  check Start free trial and upgrade inside the App for special discount

Or choose a Yearly plan with greater discount

Pro:  $49 ($39/mo.), billed yearly

Scale: $99 ($79/mo.), billed yearly

Enterprise: $250 ($200/mo.), billed yearly

LeadGen App iconAbout

Since 2018 we have been innovating LeadGen App to become the leading form creator for lead generation, serving thousands of ambitious businesses, marketers, agencies & individuals worldwide.


Forms Created

Average Rating

Crozdesk Trusted Vendor



checkmark   Intuitive form-builder
checkmark  Create multi-step forms
checkmark  Create single-step forms
checkmark  Unlimited questions per form
checkmark  Save/activate form themes
checkmark  20 question types NEW
checkmark  Scale question type NEW
checkmark  Likert scale question type NEW

checkmark  Address autocomplete
checkmark  Post code validation
checkmark  Embed anywhere

checkmark   Responsive form design
checkmark    Pre-selected choices NEW
checkmark   Custom form dimensions
checkmark   Visual image/icon choices
checkmark   Iframe embed code
checkmark   Direct embed code 
checkmark   Direct form URL share link
checkmark   Form step fade-in effects
checkmark   Date & calendar question types
checkmark   Add tracking scripts NEW
checkmark   Bulk upload choices NEW


checkmark  Add Images/GIFs
checkmark  Phone number validation
checkmark  Default phone country code
checkmark  Phone country code detection
checkmark  Answer summary step
checkmark  Form design editor
checkmark  Customizable via css
checkmark   Branding removed on form embed codes (All plans)
checkmark   Branding removed on form links (Scale & Enterprise plan only)


checkmark  Leads section per form
checkmark  Unlimited form variants
checkmark  Export leads to csv
checkmark  Export leads to JSON
checkmark  Delete lead data
checkmark  Geo-fencing
checkmark  Post form data to URL
checkmark  Append form data to URL 
checkmark  Custom email validation NEW

checkmark  Unique lead identifier
checkmark  Source URL detection
checkmark  IP address detection
checkmark  Lead meta data
checkmark  Lead analytics dashboard
checkmark  Compare time periods
checkmark  Conversion rate analytics
checkmark  Partial leads analytics NEW
checkmark  Partial entries metric

checkmark  Form completion time metric
checkmark  IP-based response restriction
checkmark  Validation (email, phone)
checkmark  LeadProof popups
checkmark  Lead scoring
checkmark  Email notifications
checkmark  Reply-to-header in emails
checkmark  Notifications white-label


checkmark  Thank-you message
checkmark  Redirect to URL
checkmark  Conditional flows
checkmark  Build Calculators
checkmark  Email self-notifications
checkmark  Notification white-label

checkmark  Customizable progress bar NEW
checkmark  GDPR checkboxes
checkmark  Integrations via Zapier
checkmark  Webhooks integrations
checkmark  Enable Google reCAPTCHA
checkmark  Review before submission

checkmark Inherit website font
checkmark Question title alignment
checkmark Transparent form background
checkmark Static/Dynamic form height 
checkmark Multiple Endings by answer NEW
checkmark Multiple Endings by visitor NEW


Frequently Asked Questions

Get answers to open questions you have about LeadGen App

What is the difference between the pricing plans?

The plans are different based on the number of forms, number of leads you generate per month, as well as feature restrictions. We offer 3 subscription plans: Pro, Scale and Enterprise. Beyond these plans we offer LeadGen App Enterprise plans with custom pricing. The Pro plan is our most popular plan providing space for 20 forms, the Scale plan provides 100 forms and the Enterprise plan up to 300 forms. The number of leads, form views/month, No. of available LeadProof popups and other feature are restricted or included based on the plans (as outlined in pricing table). You can choose between monthly and yearly billing once signed up. Switching to yearly billing will save you 20% of the subscription price and the hassle of monthly billing & invoices. If you have a need for more than 300 forms and other special requirements, you can book a call with us.

How does your pricing compare to other tools?

We aim to keep our pricing simple & straightforward. Also, it’s worth noting that our subscription pricing has not changed in more than 3 years! We support a wide range of individuals and businesses with very different lead generation volumes, ranging a few leads up 10,000+ leads per month. Using an Enterprise or custom plan will give you a dedicated Account Manager as well. You either pay monthly or yearly (20% discount) and for online form space you need. LeadGen App follows highest industry standards via PSD2 and PCI compliance which means we do not directly store card information. You can pay us directly in your local currency which will be automatically detected as you sign up. 

What payment methods do you support?

We support payments via credit card, debit and PayPal. We support the following cards: Mastercard, Visa, Maestro, American Express
Discover, Diners Club, JCB, UnionPay. 

What type of support do you provide?

Serving you and helping you get your questions answered successfully is our highest priority. We provide support via live chat and email. We also have a help center with a wide range of tutorials and articles and a YouTube channel with useful help videos of the various app features.

For who is LeadGen App built for?

LeadGen App is a form builder and marketing automation platform for marketing & web design agencies, lead generation services, marketing teams, and B2B brands. We help you make form design easy and provide the tools to capture more leads from your web pages so that you can grow your business and deliver predictable results to your clients.


Is my data safe and secure?

Yes. LeadGen App encrypts lead data and securely stores it in a cloud database. We take regular data backups and our cloud service provider ensures the backup of the full server. We comply with GDPR standards and ensure you can fully delete lead data from your database, e.g. upon user requests. To learn more check our our security, compliance and privacy commitments.

Does LeadGen integrate with CRM software & 3rd party apps?

Yes, with the Webhooks and Zapier integration, LeadGen can be integrated with CRM & email marketing software and thousands of other 3rd party apps.

Are LeadGen forms compliant with GDPR standards?

Yes, LeadGen forms can be enhanced with GDPR fields and checkboxes to inform leads about your data collection policies and to obtain consent for email newsletter subscriptions. You can read more about your compliance & security standards here.

Can I upgrade and downgrade my plan anytime?

Yes, you can upgrade and downgrade your plan at any time.

Do you have examples of LeadGen forms?

Yes, you can check live form examples on our form templates page. Go here.



Do I need a coding experience to create a form?

No! LeadGen App is built for anyone with no coding experience, so that you can use it without problems and with no need of involving a developer.

What analytics/ metrics can I monitor inside LeadGen?

LeadGen App provides insights into form views, form visitors, lead conversion rate, generated leads, partial lead submissions and form completion time. The Analytics dashboard allows you to compare form performance over time in line charts for various metrics. Also using our Google Analytics integration you can track form drop-off statistics showing you exactly at which form step your visitors drop off instead of submitting your form.

In which languages do you provide support?

We provide live support in English and German.

Not Quite Ready Yet?

Choose another way to get started below.

Watch Demo

See LeadGen App in action with an on-demand, in-depth demo video from the LeadGen App founder 

Get In Touch

Send us a message with your requirements and hear back within 24 hours with our feedback on how to best use LeadGen App to support your goals.

© LeadGen App Ltd 2024