Basic (FREE)
Number of forms-1
Unlimited number of questions per form
Custom form design and styling
Embed code
Self-notifications (E-mail)
Lead dashboard
Tracking & Experiments dashboard
GDPR checkboxes
A/B testing
Advanced form styling via CSS
Connect to web apps via webhooks
ReCAPTCHA fields
Thank-you message
Redirect to custom Thank-you URL
Hidden fields
LeadProof popups
Conditional question trees
Calculator feature
Geo-fencing for form visibility
Pro (£29/mo)
Number of forms-20
Unlimited number of questions per form
Custom form design and styling
Embed code
Self-notifications (E-mail)
Lead dashboard
Tracking & Experiments dashboard
GDPR checkboxes
A/B testing
Advanced form styling via CSS
Connect to web apps via webhooks
ReCAPTCHA fields
Thank-you message
Redirect to custom Thank-you URL
Hidden fields
LeadProof popups
Conditional question trees
Calculator feature
Geo-fencing for form visibility
Priority support
Compare Plan Features |
BasicFREEFor Individuals |
Pro£29/mo For Professionals |
| Number of forms | 1 | 20 |
| Number of questions per form | Unlimited | Unlimited |
| Custom form design and styling | ||
| Embed code | ||
| Self-notifications (E-mail) | ||
| Lead dashboard | ||
| Tracking & Experiments dashboard | ||
| GDPR checkboxes | ||
| A/B testing | ||
| Advanced form styling via CSS | ||
| Connect to web apps via webhooks | ||
| ReCAPTCHA fields | ||
| Thank-you message | ||
| Redirect to custom Thank-you URL | ||
| Hidden fields | ||
| LeadProof popups | ||
| Conditional question trees | ||
| Calculator feature | ||
| Geo-fencing for form visibility | ||
| Priority support | ||
| Create Free Account | Get LeadGen Pro |
All Plans Include
Flexible Form Editor
Custom Form Designs
AB Testing & Analytics
Email Notifications
Compatibility with Website Editors
Webhooks Integrations
Trusted By Digital Marketers
"My search for the perfect lead generating form was finally over when I found LeadGen. I needed a simple, yet powerful and highly customizable multi-form. I needed it to effectively capture/track leads, AND embed in my websites/landing pages. LeadGen checks all of my boxes and is the perfect solution to creating high-converting lead pages!"
Naomi Verlin
Fafco Solar, Digital Marketer
"We were looking for a fast and simple form creator for our campaigns to capture leads. Even more, LeadGen has exceeded our expectations, thanks to its easy customization and optimization for all devices. We love it!"
Nozomu Kubota
KOBIT, Founder
"Anyone looking for a slick replacement for clunky contact forms should check out LeadGen App. Easily customisable and integrates with existing systems - we love it!"
Phil Gooch
Scholarcy, Founder
Frequently Asked Questions
Get answers to open questions you have about LeadGen
Who is LeadGen built for?
LeadGen is built for marketers & businesses that are focused on online business growth with lead and data capture. The web app is helping companies & marketers build user-friendly web forms to generate leads and increase conversions. The form-builder allows you to build all kinds of form structures and designs, e.g. multi-step and single-step forms, calculators and more.
How long can I use the free account?
The Basic account is free forever. You can use to create a form with most of the features.
Does LeadGen integrate with CRM software & 3rd party apps?
Yes, with the Webhooks and Zapier integration, LeadGen can be integrated with CRM & email marketing software and thousands of other 3rd party apps.
Do I need a coding experience to create a form?
No. LeadGen is built for people with no coding experience, so that marketers can use it without problems and with no need of involving a developer.
Are LeadGen forms compliant with GDPR standards?
Yes, LeadGen forms can be enhanced with GDPR fields and checkboxes to inform leads about your data collection policies and to obtain consent for email newsletter subscriptions.
Can I upgrade and downgrade my plan anytime?
Yes, you can upgrade and downgrade your plan at any time.
Do you have examples of LeadGen forms?
Yes, you can check live form examples on our demo forms page. Go here.
What analytics/ metrics can I monitor inside LeadGen?
LeadGen provides insights into form views, form visitors, lead conversion rate, generated leads and form completion time. The Analytics dashboard allows you to compare form performance over time in line charts for various metrics. We are committed to be the most performance- and data-driven form-builder and we will keep enhancing LeadGen with more insightful metrics.
Do I need to enter my credit card info before sign up?
No, You don’t need to enter your credit card information before signing up for LeadGen. The only information required is your name and email address.
Is it possible to run A/B tests for LeadGen forms?
Yes, LeadGen has a feature to create split tests for form variants to reach higher conversion rates. This allows you to continously optimise your LeadGen forms and scale up your lead generation.
Got More Questions on the Product?
Contact our team to get your questions answered. We are happy to help!