fb-pixel Get Started with LeadGen App - Plans, Pricing & Features


Simple Pricing for Your Growth

Monthly Yearly Save 20%
20% yearly discount


Billed Yearly
  • 100 Forms
  • Unlimited Leads (Submissions)
  • Create Multi-Step Forms
  • Address Autocomplete
  • Lead Notifications
  • A/B Testing
  • Thank-you message/URL Redirect
  • Integrations
  • LeadProof Popups
  • Drop-Off Analytics
  • Remove LeadGen branding


Most Popular Plan
Billed Yearly
  • 20 Forms
  • Unlimited Leads (Submissions)
  • Create Multi-Step Forms
  • Address Autocomplete
  • Lead Notifications
  • A/B Testing
  • Thank-you message/URL Redirect
  • Integrations
  • LeadProof Popups
  • Drop-Off Analytics
  • Remove LeadGen branding


Billed Yearly
  • 200 Forms
  • Unlimited Leads (Submissions)
  • Create Multi-Step Forms
  • Address Autocomplete
  • Lead Notifications
  • A/B Testing
  • Thank-you message/URL Redirect
  • Integrations
  • LeadProof Popups
  • Drop-Off Analytics
  • Remove LeadGen branding

No additional fees

 No Hidden Cost
   Inclusive Sales Tax

Save money

  Save Money
    Tax Deductible

7 Day Support

  Here For You
    7-Day Support

All Plans Include

flexible form editor

Flexible & Intuitive
Form Editor 

custom LeadGen form icon

Custom Form Designs

AB Testing & Analytics

AB Testing & Analytics

email notifications in LeadGen forms

Email Notifications

compatible with website builder to build better leadgen pages

Compatible with
Website Editors

webhooks integrations to connect forms with other LeadGen forms

Zapier & Webhooks Integrations

List of Features


checkmark   Intuitive form-builder
checkmark  Create multi-step forms
checkmark  Create single-step forms
checkmark  Unlimited questions per form
checkmark  Save/activate form themes
checkmark  11 question types
checkmark  Address autocomplete
checkmark  Post code validation
checkmark  Embed anywhere

checkmark   Responsive form design
checkmark   Custom form dimensions
checkmark   Visual image/icon choices
checkmark   Iframe embed code
checkmark   Direct embed code 
checkmark  Direct form URL share link
checkmark  Form step fade-in effects
checkmark  Date & calendar question types

checkmark  Add Images/GIFs
checkmark  Phone number validation
checkmark  Default phone country code
checkmark  Phone country code detection
checkmark  Answer summary step
checkmark  Form design editor
checkmark  Customizable via css


checkmark  Leads section per form
checkmark  Unlimited form variants
checkmark  Export leads to csv
checkmark  Export leads to JSON
checkmark  Delete lead data
checkmark  Geo-fencing
checkmark  Post form data to URL
checkmark  Append form data to URL 

checkmark  Unique lead identifier
checkmark  Source URL detection
checkmark  IP address detection
checkmark  Lead meta data
checkmark  Lead analytics dashboard
checkmark  Compare time periods
checkmark  Conversion rate analytics
checkmark  Partial entries metric

checkmark  Form completion time metric
checkmark  IP-based response restriction
checkmark  Validation (email, phone)
checkmark  LeadProof popups
checkmark  Lead scoring
checkmark  Email notifications
checkmark  Reply-to-header in emails
checkmark  Notifications white-label


checkmark  Thank-you message
checkmark  Redirect to URL
checkmark  Conditional flows
checkmark  Build Calculators
checkmark  Email self-notifications
checkmark  Notification white-label


checkmark  Form progress bar
checkmark  GDPR checkboxes
checkmark  Integrations via Zapier
checkmark  Webhooks integrations
checkmark  Enable Google reCAPTCHA
checkmark  Review before submission

checkmark Inherit website font
checkmark Question title alignment
checkmark Transparent form background
checkmark Static/Dynamic form height  

Create Conditional Flows 

I have referred LeadGen App to probably 15-20 people. It combines the interactive nature of chatbots into a form.
Can’t recommend this product enough. 

Ron Valderrama Ron Valderrama
 CEO, Stream Now Creative

Conditional Logic forms flow

Frequently Asked Questions

Get answers to open questions you have about LeadGen App

Who is LeadGen built for?

LeadGen App is a form builder and marketing automation platform for marketing & web design agencies, lead generation services, marketing teams, and B2B brands. We help you make form design easy and provide the tools to capture more leads from your web pages so that you can grow your business and deliver predictable results to your clients.


What type of support do you provide?

Customer support is everything for us. We provide support via chat, email and Facebook community. We also have a help center with articles and a YouTube channel with tutorial videos.

Is my data safe and secure?

Yes. LeadGen App encrypts lead data and securely stores it in a cloud database. We take regular data backups and our cloud service provider ensures the backup of the full server. We comply with GDPR standards and ensure you can fully delete lead data from your database, e.g. upon user requests (Right to be forgotten).

Does LeadGen integrate with CRM software & 3rd party apps?

Yes, with the Webhooks and Zapier integration, LeadGen can be integrated with CRM & email marketing software and thousands of other 3rd party apps.

Are LeadGen forms compliant with GDPR standards?

Yes, LeadGen forms can be enhanced with GDPR fields and checkboxes to inform leads about your data collection policies and to obtain consent for email newsletter subscriptions.

Can I upgrade and downgrade my plan anytime?

Yes, you can upgrade and downgrade your plan at any time.

Do you provide a money-back guarantee?

Yes, if you are unsatisfied within the first 30 days of using your LeadGen plan, we provide a refund.

Do you have examples of LeadGen forms?

Yes, you can check live form examples on our form templates page. Go here.



Do I need a coding experience to create a form?

No. LeadGen is built for people with no coding experience, so that anyone can use it without problems and with no need of involving a developer.

Is it possible to run A/B tests for LeadGen forms?

Yes, LeadGen has a feature to create split tests for form variants to reach higher conversion rates. This allows you to continously optimise your LeadGen forms and scale up your lead generation.

What analytics/ metrics can I monitor inside LeadGen?

LeadGen provides insights into form views, form visitors, lead conversion rate, generated leads and form completion time. The Analytics dashboard allows you to compare form performance over time in line charts for various metrics. We are committed to be the most performance- and data-driven form-builder and we will keep enhancing LeadGen with more insightful metrics.

In which languages do you provide support?

We provide support in English and German. Check out our landing page for German users here

Get 5X More Leads with User-Friendly Forms

Forms for all your website & marketing needs. Get started free!

LeadGen App
LeadGen App

© 2021 Copyright by LeadGen App LtdFrom London, UK