Capture More Leads Today 

Compare features of LeadGen App plans. Build your first form
completely free and upgrade as you grow.

Basic (FREE)

Number of forms-1

Unlimited number of questions per form

Self-notifications (E-mail)

Lead dashboard

Thank-you message/ URL Redirect

LeadProof popups

Create Free Account

Pro (£29/mo)

Number of forms – 20

Unlimited number of questions per form

Self-notifications (E-mail)

Lead dashboard

Thank-you message/ URL Redirect

LeadProof popups

Remove LeadGen branding

Priority support

Get LeadGen Pro


Number of forms-100

Unlimited number of questions per form

Self-notifications (E-mail)

Lead dashboard

Thank-you message/ URL Redirect

LeadProof popups

Remove LeadGen branding

Priority support

Get LeadGen Scale

Compare Plan Features



To Try Out

Create Free Account



For Businesses

Get LeadGen Pro



For Ambitious Businesses

Get LeadGen Scale

Number of forms 1 20 100
Number of leads p. month (Form submissions) Unlimited Unlimited Unlimited
Self-notifications (E-mail)
Lead dashboard
Thank-you message/ URL Redirect
LeadProof popups
Remove LeadGen branding
Priority support
Create Free Account Get LeadGen Pro Get LeadGen Scale

Need more Forms? 

We got many power users, incl. marketing & web agencies that require more than 100 forms.
Send us a message and we will get in touch to you to find the right solution!

All Plans Include

flexible form editor

Flexible & Intuitive
Form Editor 

Custom Form Designs

AB Testing & Analytics

AB Testing & Analytics

email notifications in LeadGen forms

Email Notifications

compatible with website builder to build better leadgen pages

Compatible with
Website Editors

webhooks integrations to connect forms with other LeadGen forms

Zapier & Webhooks Integrations

Full List of Features

#1 Lead Capture

Check Intuitive form-builder
Check Build multi-step forms
Check Unlimited form design
Check Unlimited questions per form
Check Save/activate form themes
Check Different question types
Check Responsive form design
Check Custom form dimensions

Check Visual image/icon choices
Check Embed codes
Check Direct form URL share link
Check Advanced styling via CSS

#2 Lead Management 

Check Access lead data
Check Unlimited form variants
Check Export leads to csv and excel
Check Lead dashboard
Check Form A/B testing
Check Geo-Fencing
Check IP-based response restriction

Check Validation (email, phone)
Check LeadProof popups
Check Lead Scoring
Check Email self-notifications
Check Notification white-label

#3 User Experience 

Check Thank-you message
Check Redirect to URL
Check Conditional flows
Check Build Calculators
Check Email self-notifications
Check Notification white-label
Check Form progress bar

Check GDPR checkboxes
Check Integrations via Zapier
Check Webhooks integrations
Check Enable Google reCAPTCHA
Check Review before submission

Hear from our Customers

"My search for the perfect lead generating form was finally over when I found LeadGen. I needed a simple, yet powerful and highly customizable multi-form. I needed it to effectively capture/track leads, AND embed in my websites/landing pages. LeadGen checks all of my boxes and is the perfect solution to creating high-converting lead pages!"


Naomi Verlin

Fafco Solar, Digital Marketer

"We were looking for a fast and simple form creator for our campaigns to capture leads. Even more, LeadGen has exceeded our expectations, thanks to its easy customization and optimization for all devices. We love it!"


Nozomu Kubota

KOBIT, Founder

"Anyone looking for a slick replacement for clunky contact forms should check out LeadGen App. Easily customisable and integrates with existing systems - we love it!"


Phil Gooch

Scholarcy, Founder

Interested in a Demo?

To see how LeadGen App works in action, check our different demo videos

Frequently Asked Questions

Get answers to open questions you have about LeadGen App

Who is LeadGen built for?

LeadGen is built for marketers & businesses that are focused on online business growth with lead and data capture. The web app is helping companies & marketers build user-friendly web forms to generate leads and increase conversions. The form-builder allows you to build all kinds of form structures and designs, e.g. multi-step and single-step forms, calculators and more.

What type of support do you provide?

Customer support is everything. We provide support via chat, email and Facebook community. We also have a help center with articles and a YouTube channel with tutorial videos. 

How is it free?

The Basic account is free forever. You can use it to create one form with most of the features.

Is my data safe and secure?

Yes. LeadGen App encrypts lead data and securely stores it in a cloud database. We take regular data backups and our cloud service provider ensures the backup of the full server. We comply with GDPR standards and ensure you can fully delete lead data from your database, e.g. upon user requests (Right to be forgotten).

How long can I use the free account?

The Basic account is free forever. You can use it to create a form with most of the features.

Does LeadGen integrate with CRM software & 3rd party apps?

Yes, with the Webhooks and Zapier integration, LeadGen can be integrated with CRM & email marketing software and thousands of other 3rd party apps.

Are LeadGen forms compliant with GDPR standards?

Yes, LeadGen forms can be enhanced with GDPR fields and checkboxes to inform leads about your data collection policies and to obtain consent for email newsletter subscriptions.

Can I upgrade and downgrade my plan anytime?

Yes, you can upgrade and downgrade your plan at any time.

Do I need to enter my credit card info before sign up?

No, You don’t need to enter your credit card information before signing up for LeadGen. The only information required is your name and email address.

Do you have examples of LeadGen forms?

Yes, you can check live form examples on our demo forms page. Go here.

Do I need a coding experience to create a form?

No. LeadGen is built for people with no coding experience, so that anyone can use it without problems and with no need of involving a developer.

Is it possible to run A/B tests for LeadGen forms?

Yes, LeadGen has a feature to create split tests for form variants to reach higher conversion rates. This allows you to continously optimise your LeadGen forms and scale up your lead generation.

What analytics/ metrics can I monitor inside LeadGen?

LeadGen provides insights into form views, form visitors, lead conversion rate, generated leads and form completion time. The Analytics dashboard allows you to compare form performance over time in line charts for various metrics. We are committed to be the most performance- and data-driven form-builder and we will keep enhancing LeadGen with more insightful metrics.

Got More Questions on LeadGen App?

Contact our team to get your questions answered. We are happy to help!