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The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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15+ Best Online Form Builders For Lead Generation

Check out the most comprehensive list of the best web form builders for lead generation.

  • 22 minutes read
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The 10 Best B2B Sales Leads Generation Tactics – How to Prospect and Generate Demand

10 Effective ways to find, identify & close sales-ready leads for B2B brands in 2021

  • 9 minutes read
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How to Manage, Scale, and Operate an Agency Business

Conversation with LeadGen App founder Waseem on his experience in building 15-staff digital agency.

2 minutes read
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6 Best Landing Page Form Tactics to Capture More Leads

6 tactics to build high-converting forms for landing page campaigns.

10 minutes read
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How to build a SaaS business from the ground up – Interview with Max Louis (Oleso)

How to build a SaaS business from the ground up.

2 minutes read
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How to find Product-Market-Fit and Launch a Winning and Scalable Product

Understanding product-market fit, and how constant iteration can help you stay ahead of the curve.

2 minutes read
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How to Set up a Lead Scoring System That Works for Your Business

How to find your dream customers and separate prospects from suspects with lead scoring.

7 minutes read
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Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

3 minutes read
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Looking back at 2020 – Learnings from Building Businesses in a Recession

2020 was a turbulent year. Here is our review, sharing learnings and how we overcame challenges.

2 minutes read
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Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
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From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
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Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

  • Data collection

  • 10 minutes read
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Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand yo

  • Data collection

  • 8 minutes read
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Data collection

Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
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Data collection

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

2 minutes read
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Data collection

Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for building forms.

18 minutes read
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Data collection

How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. How to build better online forms in the medical sector

5 minutes read
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LeadGen Presents at Google Campus London

Insights into the LeadGen product demo on the benefits of multi-step forms at Google Campus London

  • Events

  • 5 minutes read
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The 10 Best B2B Sales Leads Generation Tactics – How to Prospect and Generate Demand

10 Effective ways to find, identify & close sales-ready leads for B2B brands in 2021

  • For B2B Brands

  • 9 minutes read
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6 Best Landing Page Form Tactics to Capture More Leads

6 tactics to build high-converting forms for landing page campaigns.

  • For B2B Brands

  • 10 minutes read
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For B2B Brands

Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

3 minutes read
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For B2B Brands

Looking back at 2020 – Learnings from Building Businesses in a Recession

2020 was a turbulent year. Here is our review, sharing learnings and how we overcame challenges.

2 minutes read
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For B2B Brands

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
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For B2B Brands

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
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For B2B Brands

What is Growth Hacking? Interview with Rayan & Paul from Growth Studio

Insights into the growth-hacker mindset and what startups can learn from corporates and vice versa.

3 minutes read
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For B2B Brands

6 Best Lead Follow-up Tactics that will get you More Deals and Customers

How to build up your arsenal of B2B lead follow-up tactics that bring more customers.

2 minutes read
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For B2B Brands

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
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For B2B Brands

The 8 Best Software (SaaS) Lead Generation Tactics To Generate Consistent Streams of Leads

Conversation on top lead generation tactics for software business between 2 SaaS owners

8 minutes read
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For B2B Brands

Conversion Copywriting for B2B Companies

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
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Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

  • For Bloggers

  • 10 minutes read
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B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen

  • For Bloggers

  • 3 minutes read
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For Bloggers

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
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6 Best Landing Page Form Tactics to Capture More Leads

6 tactics to build high-converting forms for landing page campaigns.

  • For Start Ups

  • 10 minutes read
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How to build a SaaS business from the ground up – Interview with Max Louis (Oleso)

How to build a SaaS business from the ground up.

  • For Start Ups

  • 2 minutes read
hands-20333_1920.jpg

For Start Ups

How to find Product-Market-Fit and Launch a Winning and Scalable Product

Understanding product-market fit, and how constant iteration can help you stay ahead of the curve.

2 minutes read
IMG_0127-min.jpg

For Start Ups

How to Set up a Lead Scoring System That Works for Your Business

How to find your dream customers and separate prospects from suspects with lead scoring.

7 minutes read
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For Start Ups

Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

3 minutes read
Thumbnail-min.png

For Start Ups

Looking back at 2020 – Learnings from Building Businesses in a Recession

2020 was a turbulent year. Here is our review, sharing learnings and how we overcame challenges.

2 minutes read
16-Thumbnail-Enterprise-marketing-min.png

For Start Ups

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
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For Start Ups

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
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For Start Ups

What is Growth Hacking? Interview with Rayan & Paul from Growth Studio

Insights into the growth-hacker mindset and what startups can learn from corporates and vice versa.

3 minutes read
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For Start Ups

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
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For Start Ups

The 8 Best Software (SaaS) Lead Generation Tactics To Generate Consistent Streams of Leads

Conversation on top lead generation tactics for software business between 2 SaaS owners

8 minutes read
Leadgen-21-Thumbail-Recovered.png
How to Manage, Scale, and Operate an Agency Business

Conversation with LeadGen App founder Waseem on his experience in building 15-staff digital agency.

  • For Web Agencies

  • 2 minutes read
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From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

  • For Web Agencies

  • 3 minutes read
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For Web Agencies

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
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For Web Agencies

Conversion Copywriting for B2B Companies

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
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For Web Agencies

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
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For Web Agencies

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

< 1 minute read
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For Web Agencies

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

2 minutes read
Multi-step-vs-Single-step.png

For Web Agencies

Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for building forms.

18 minutes read
LeadGen-design-file-2-47.jpg

For Web Agencies

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

5 minutes read
LeadGen-feature-overview-2.png

For Web Agencies

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

Comparison of LeadGen App to lead generation form builders, highlighting most exciting features & use cases.

8 minutes read
LeadGen-design-file-2-37.jpg

For Web Agencies

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

10 minutes read
B2B-Sales-leads.png
The 10 Best B2B Sales Leads Generation Tactics – How to Prospect and Generate Demand

10 Effective ways to find, identify & close sales-ready leads for B2B brands in 2021

  • Growth Insights

  • 9 minutes read
thumbnail-landing-page-forms.png
6 Best Landing Page Form Tactics to Capture More Leads

6 tactics to build high-converting forms for landing page campaigns.

  • Growth Insights

  • 10 minutes read
Thumbnail-20-min.png

Growth Insights

How to build a SaaS business from the ground up – Interview with Max Louis (Oleso)

How to build a SaaS business from the ground up.

2 minutes read
hands-20333_1920.jpg

Growth Insights

How to find Product-Market-Fit and Launch a Winning and Scalable Product

Understanding product-market fit, and how constant iteration can help you stay ahead of the curve.

2 minutes read
IMG_0127-min.jpg

Growth Insights

How to Set up a Lead Scoring System That Works for Your Business

How to find your dream customers and separate prospects from suspects with lead scoring.

7 minutes read
18-Thumbnail.png

Growth Insights

Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

3 minutes read
16-Thumbnail-Enterprise-marketing-min.png

Growth Insights

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
15-Thumbnail.jpg

Growth Insights

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
Lead-follow-up-thumbnail.png

Growth Insights

6 Best Lead Follow-up Tactics that will get you More Deals and Customers

How to build up your arsenal of B2B lead follow-up tactics that bring more customers.

2 minutes read
Thumbnail-1.png

Growth Insights

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
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Growth Insights

FindThatLead Founder Gerard Compte – What it Takes to Be a Successful Entrepreneur

Gerard Compte is a man full of energy and passion for entrepreneurship. Hear about his success story.

2 minutes read
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Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

  • Industries

  • 2 minutes read
LeadGen-design-file-2-48.jpg
How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. How to build better online forms in the medica

  • Industries

  • 5 minutes read
LeadGen-design-file-2-37.jpg

Industries

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

10 minutes read
title-picture-min.png
15+ Best Online Form Builders For Lead Generation

Check out the most comprehensive list of the best web form builders for lead generation.

  • Lead Generation

  • 22 minutes read
B2B-Sales-leads.png
The 10 Best B2B Sales Leads Generation Tactics – How to Prospect and Generate Demand

10 Effective ways to find, identify & close sales-ready leads for B2B brands in 2021

  • Lead Generation

  • 9 minutes read
thumbnail-landing-page-forms.png

Lead Generation

6 Best Landing Page Form Tactics to Capture More Leads

6 tactics to build high-converting forms for landing page campaigns.

10 minutes read
IMG_0127-min.jpg

Lead Generation

How to Set up a Lead Scoring System That Works for Your Business

How to find your dream customers and separate prospects from suspects with lead scoring.

7 minutes read
16-Thumbnail-Enterprise-marketing-min.png

Lead Generation

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
Lead-follow-up-thumbnail.png

Lead Generation

6 Best Lead Follow-up Tactics that will get you More Deals and Customers

How to build up your arsenal of B2B lead follow-up tactics that bring more customers.

2 minutes read
Thumbnail-1.png

Lead Generation

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
Thumbnail.png

Lead Generation

The 8 Best Software (SaaS) Lead Generation Tactics To Generate Consistent Streams of Leads

Conversation on top lead generation tactics for software business between 2 SaaS owners

8 minutes read
10-Thumbnail.png

Lead Generation

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
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Lead Generation

SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

32 minutes read
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Lead Generation

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
Leadgen-21-Thumbail-Recovered.png
How to Manage, Scale, and Operate an Agency Business

Conversation with LeadGen App founder Waseem on his experience in building 15-staff digital agency.

  • Podcast

  • 2 minutes read
hands-20333_1920.jpg
How to find Product-Market-Fit and Launch a Winning and Scalable Product

Understanding product-market fit, and how constant iteration can help you stay ahead of the curve.

  • Podcast

  • 2 minutes read
18-Thumbnail.png

Podcast

Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

3 minutes read
Thumbnail-min.png

Podcast

Looking back at 2020 – Learnings from Building Businesses in a Recession

2020 was a turbulent year. Here is our review, sharing learnings and how we overcame challenges.

2 minutes read
16-Thumbnail-Enterprise-marketing-min.png

Podcast

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
15-Thumbnail.jpg

Podcast

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
Thumbnail.jpg

Podcast

What is Growth Hacking? Interview with Rayan & Paul from Growth Studio

Insights into the growth-hacker mindset and what startups can learn from corporates and vice versa.

3 minutes read
Show-13.png

Podcast

Conversion Copywriting for B2B Companies

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
12-Thumbnail.png

Podcast

FindThatLead Founder Gerard Compte – What it Takes to Be a Successful Entrepreneur

Gerard Compte is a man full of energy and passion for entrepreneurship. Hear about his success story.

2 minutes read
Show-11.1.png

Podcast

Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

2 minutes read
10-Thumbnail.png

Podcast

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
Multi-step-vs-Single-step.png
Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for b

  • Product

  • 18 minutes read
LeadGen-feature-overview-2.png
Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

Comparison of LeadGen App to lead generation form builders, highlighting most exciting features & us

  • Product

  • 8 minutes read

Create High-Converting Lead Capture Forms to Boost Your Lead Generation.

Create Your Free LeadGen Account. No Credit Card required.