The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

Choose Post Category

hands-20333_1920.jpg
How to find Product-Market-Fit and Launch a Winning and Scalable Product

Understanding product-market fit, and how constant iteration can help you stay ahead of the curve.

  • 2 minutes read
IMG_0127-min.jpg
How to Set up a Lead Scoring System That Works for Your Business

How to find your dream customers and separate prospects from suspects with lead scoring.

  • 7 minutes read
18-Thumbnail.png

Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

3 minutes read
Thumbnail-min.png

Looking back at 2020 – Learnings from Building Businesses in a Recession

2020 was a turbulent year. Here is our review, sharing learnings and how we overcame challenges.

2 minutes read
16-Thumbnail-Enterprise-marketing-min.png

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
15-Thumbnail.jpg

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
Thumbnail.jpg

What is Growth Hacking? Interview with Rayan & Paul from Growth Studio

Insights into the growth-hacker mindset and what startups can learn from corporates and vice versa.

3 minutes read
Lead-follow-up-thumbnail.png

6 Best Lead Follow-up Tactics that will get you More Deals and Customers

How to build up your arsenal of B2B lead follow-up tactics that bring more customers.

2 minutes read
Thumbnail-1.png

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
Thumbnail.png

8 Best Lead Generation Tactics for Software Companies

Conversation on top lead generation tactics for software business between 2 SaaS owners

2 minutes read
Show-13.png

Conversion Copywriting with Nelson Jordan

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
Effective-lead-magnets.jpg
Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

  • Data collection

  • 7 minutes read
Data-collection-forms-1-scaled.jpg
Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand yo

  • Data collection

  • 8 minutes read
Blog-post-banner.png

Data collection

Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
STOP-to-1-min.png

Data collection

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

< 1 minute read
Multi-step-vs-Single-step.png

Data collection

Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for building forms.

19 minutes read
LeadGen-design-file-2-48.jpg

Data collection

How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medical sector

5 minutes read
Blog-post-header-min.jpg
LeadGen Presents at Google Campus London

Insights into the LeadGen product demo on the benefits of multi-step forms at Google Campus London

  • Events

  • 5 minutes read
18-Thumbnail.png
Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

  • For B2B Brands

  • 3 minutes read
Thumbnail-min.png
Looking back at 2020 – Learnings from Building Businesses in a Recession

2020 was a turbulent year. Here is our review, sharing learnings and how we overcame challenges.

  • For B2B Brands

  • 2 minutes read
16-Thumbnail-Enterprise-marketing-min.png

For B2B Brands

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
15-Thumbnail.jpg

For B2B Brands

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
Thumbnail.jpg

For B2B Brands

What is Growth Hacking? Interview with Rayan & Paul from Growth Studio

Insights into the growth-hacker mindset and what startups can learn from corporates and vice versa.

3 minutes read
Lead-follow-up-thumbnail.png

For B2B Brands

6 Best Lead Follow-up Tactics that will get you More Deals and Customers

How to build up your arsenal of B2B lead follow-up tactics that bring more customers.

2 minutes read
Thumbnail-1.png

For B2B Brands

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
Thumbnail.png

For B2B Brands

8 Best Lead Generation Tactics for Software Companies

Conversation on top lead generation tactics for software business between 2 SaaS owners

2 minutes read
Show-13.png

For B2B Brands

Conversion Copywriting with Nelson Jordan

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
Show-11.1.png

For B2B Brands

Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

2 minutes read
10-Thumbnail.png

For B2B Brands

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
Effective-lead-magnets.jpg
Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

  • For Bloggers

  • 7 minutes read
Title-picture.jpg
B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen

  • For Bloggers

  • 3 minutes read
LeadGen-design-file-2-67.jpg

For Bloggers

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
hands-20333_1920.jpg
How to find Product-Market-Fit and Launch a Winning and Scalable Product

Understanding product-market fit, and how constant iteration can help you stay ahead of the curve.

  • For Start Ups

  • 2 minutes read
IMG_0127-min.jpg
How to Set up a Lead Scoring System That Works for Your Business

How to find your dream customers and separate prospects from suspects with lead scoring.

  • For Start Ups

  • 7 minutes read
18-Thumbnail.png

For Start Ups

Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

3 minutes read
Thumbnail-min.png

For Start Ups

Looking back at 2020 – Learnings from Building Businesses in a Recession

2020 was a turbulent year. Here is our review, sharing learnings and how we overcame challenges.

2 minutes read
16-Thumbnail-Enterprise-marketing-min.png

For Start Ups

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
15-Thumbnail.jpg

For Start Ups

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
Thumbnail.jpg

For Start Ups

What is Growth Hacking? Interview with Rayan & Paul from Growth Studio

Insights into the growth-hacker mindset and what startups can learn from corporates and vice versa.

3 minutes read
Thumbnail-1.png

For Start Ups

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
Thumbnail.png

For Start Ups

8 Best Lead Generation Tactics for Software Companies

Conversation on top lead generation tactics for software business between 2 SaaS owners

2 minutes read
10-Thumbnail.png

For Start Ups

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
SEO-lead-generation-guide-thumbnail.png

For Start Ups

SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

32 minutes read
15-Thumbnail.jpg
From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

  • For Web Agencies

  • 3 minutes read
Thumbnail-1.png
7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

  • For Web Agencies

  • 7 minutes read
Show-13.png

For Web Agencies

Conversion Copywriting with Nelson Jordan

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
9-Thumbnail.png

For Web Agencies

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
Show-8.png

For Web Agencies

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
STOP-to-1-min.png

For Web Agencies

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

< 1 minute read
Multi-step-vs-Single-step.png

For Web Agencies

Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for building forms.

19 minutes read
LeadGen-design-file-2-47.jpg

For Web Agencies

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

4 minutes read
LeadGen-feature-overview-2.png

For Web Agencies

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

8 minutes read
LeadGen-design-file-2-37.jpg

For Web Agencies

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
LeadGen-design-file-2-34.jpg

For Web Agencies

Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

5 minutes read
hands-20333_1920.jpg
How to find Product-Market-Fit and Launch a Winning and Scalable Product

Understanding product-market fit, and how constant iteration can help you stay ahead of the curve.

  • Growth Insights

  • 2 minutes read
IMG_0127-min.jpg
How to Set up a Lead Scoring System That Works for Your Business

How to find your dream customers and separate prospects from suspects with lead scoring.

  • Growth Insights

  • 7 minutes read
18-Thumbnail.png

Growth Insights

Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

3 minutes read
16-Thumbnail-Enterprise-marketing-min.png

Growth Insights

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
15-Thumbnail.jpg

Growth Insights

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
Lead-follow-up-thumbnail.png

Growth Insights

6 Best Lead Follow-up Tactics that will get you More Deals and Customers

How to build up your arsenal of B2B lead follow-up tactics that bring more customers.

2 minutes read
Thumbnail-1.png

Growth Insights

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
12-Thumbnail.png

Growth Insights

FindThatLead Founder Gerard Compte – What it Takes to Be a Successful Entrepreneur

Gerard Compte is a man full of energy and passion for entrepreneurship. Hear about his success story.

2 minutes read
Show-11.1.png

Growth Insights

Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

2 minutes read
Show-8.png

Growth Insights

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
new-marketing-tools-1.jpg

Growth Insights

List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

4 minutes read
Show-11.1.png
Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

  • Industries

  • 2 minutes read
LeadGen-design-file-2-48.jpg
How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medic

  • Industries

  • 5 minutes read
LeadGen-design-file-2-37.jpg

Industries

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
IMG_0127-min.jpg
How to Set up a Lead Scoring System That Works for Your Business

How to find your dream customers and separate prospects from suspects with lead scoring.

  • Lead Generation

  • 7 minutes read
16-Thumbnail-Enterprise-marketing-min.png
Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

  • Lead Generation

  • 2 minutes read
Lead-follow-up-thumbnail.png

Lead Generation

6 Best Lead Follow-up Tactics that will get you More Deals and Customers

How to build up your arsenal of B2B lead follow-up tactics that bring more customers.

2 minutes read
Thumbnail-1.png

Lead Generation

7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

7 minutes read
Thumbnail.png

Lead Generation

8 Best Lead Generation Tactics for Software Companies

Conversation on top lead generation tactics for software business between 2 SaaS owners

2 minutes read
10-Thumbnail.png

Lead Generation

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
SEO-lead-generation-guide-thumbnail.png

Lead Generation

SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

32 minutes read
9-Thumbnail.png

Lead Generation

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
new-marketing-tools-1.jpg

Lead Generation

List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

4 minutes read
Slide4.jpg

Lead Generation

What are the Different Ways to Create a Lead Capture Form?

Looking for the perfect lead capture form? Here's a breakdown of the different ways to build a form.

4 minutes read
Effective-lead-magnets.jpg

Lead Generation

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read
hands-20333_1920.jpg
How to find Product-Market-Fit and Launch a Winning and Scalable Product

Understanding product-market fit, and how constant iteration can help you stay ahead of the curve.

  • Podcast

  • 2 minutes read
18-Thumbnail.png
Close Gaps and Grow Revenue by 26% using Revenue Operations (RevOps)

Revenue operation tactics of Silicon Valley brands, with Jason Reichl, CEO of GoNimbly

  • Podcast

  • 3 minutes read
Thumbnail-min.png

Podcast

Looking back at 2020 – Learnings from Building Businesses in a Recession

2020 was a turbulent year. Here is our review, sharing learnings and how we overcame challenges.

2 minutes read
16-Thumbnail-Enterprise-marketing-min.png

Podcast

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

Insights into Enterprise Marketing from a Marketing Leader at Financial Technology Consulting firm.

2 minutes read
15-Thumbnail.jpg

Podcast

From Exiting Digital Agency to SaaS Co-Founder: Greg Kihlstrom

Conversation with Greg Kihlstrom digital transformation expert and experienced B2B marketer.

3 minutes read
Thumbnail.jpg

Podcast

What is Growth Hacking? Interview with Rayan & Paul from Growth Studio

Insights into the growth-hacker mindset and what startups can learn from corporates and vice versa.

3 minutes read
Show-13.png

Podcast

Conversion Copywriting with Nelson Jordan

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
12-Thumbnail.png

Podcast

FindThatLead Founder Gerard Compte – What it Takes to Be a Successful Entrepreneur

Gerard Compte is a man full of energy and passion for entrepreneurship. Hear about his success story.

2 minutes read
Show-11.1.png

Podcast

Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

2 minutes read
10-Thumbnail.png

Podcast

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
9-Thumbnail.png

Podcast

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
Multi-step-vs-Single-step.png
Multi-Step Forms Guide: How to Get the Best Conversions

Multi-step forms present questions on different steps. See design examples and get inspiration for b

  • Product

  • 19 minutes read
LeadGen-feature-overview-2.png
Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

  • Product

  • 8 minutes read

Create High-Converting Lead Capture Forms to Boost Your Lead Generation.

Create Your Free LeadGen Account. No Credit Card required.