The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

  • 7 minutes read
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8 Best Lead Generation Tactics for Software Companies

Conversation on top lead generation tactics for software business between 2 SaaS owners

  • < 1 minute read
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Conversion Copywriting with Nelson Jordan

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
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FindThatLead Founder Gerard Compte – What it Takes to Be a Successful Entrepreneur

Gerard Compte is a man full of energy and passion for entrepreneurship. Hear about his success story.

2 minutes read
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Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

2 minutes read
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From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
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SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

32 minutes read
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Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
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Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
new-marketing-tools-1.jpg

List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

4 minutes read
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What are the Different Ways to Create a Lead Capture Form?

Looking for the perfect lead capture form? Here's a breakdown of the different ways to build a form.

4 minutes read
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Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

  • Data collection

  • 7 minutes read
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Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand yo

  • Data collection

  • 8 minutes read
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Data collection

Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
LeadGen-design-file-2-48.jpg

Data collection

How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medical sector

5 minutes read
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LeadGen Presents at Google Campus London

Insights into the LeadGen product demo on the benefits of multi-step forms at Google Campus London

  • Events

  • 5 minutes read
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7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

  • For B2B Brands

  • 7 minutes read
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8 Best Lead Generation Tactics for Software Companies

Conversation on top lead generation tactics for software business between 2 SaaS owners

  • For B2B Brands

  • < 1 minute read
Show-13.png

For B2B Brands

Conversion Copywriting with Nelson Jordan

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach to find the perfect page copy.

2 minutes read
Show-11.1.png

For B2B Brands

Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

2 minutes read
10-Thumbnail.png

For B2B Brands

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
SEO-lead-generation-guide-thumbnail.png

For B2B Brands

SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

32 minutes read
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For B2B Brands

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
Show-8.png

For B2B Brands

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
Effective-lead-magnets.jpg

For B2B Brands

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read
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For B2B Brands

How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
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For B2B Brands

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
Effective-lead-magnets.jpg
Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

  • For Bloggers

  • 7 minutes read
Title-picture.jpg
B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen

  • For Bloggers

  • 3 minutes read
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For Bloggers

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
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7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

  • For Start Ups

  • 7 minutes read
Thumbnail.png
8 Best Lead Generation Tactics for Software Companies

Conversation on top lead generation tactics for software business between 2 SaaS owners

  • For Start Ups

  • < 1 minute read
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For Start Ups

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
SEO-lead-generation-guide-thumbnail.png

For Start Ups

SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

32 minutes read
Data-collection-forms-1-scaled.jpg

For Start Ups

Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand your product and your market .

8 minutes read
Blog-post-banner.png

For Start Ups

Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
LeadGen-design-file-2-48.jpg

For Start Ups

How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medical sector

5 minutes read
LeadGen-feature-overview-2.png

For Start Ups

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

8 minutes read
LeadGen-design-file-2-37.jpg

For Start Ups

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
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For Start Ups

10 Most-Promising Slack Alternatives in 2020

Slack has dominated the group messaging market over recent years. Here are the best alternatives.

8 minutes read
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For Start Ups

Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

23 minutes read
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7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

  • For Web Agencies

  • 7 minutes read
Show-13.png
Conversion Copywriting with Nelson Jordan

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach t

  • For Web Agencies

  • 2 minutes read
9-Thumbnail.png

For Web Agencies

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
Show-8.png

For Web Agencies

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
STOP-to-1-min.png

For Web Agencies

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

2 minutes read
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For Web Agencies

Multi-Step Forms Guide: How to Get the Best Conversions

We are in search for the perfect online form. Multi-step or Single-step forms, who performs better?

16 minutes read
LeadGen-design-file-2-47.jpg

For Web Agencies

7 Best Practices For Creating Long Online Forms

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

5 minutes read
LeadGen-feature-overview-2.png

For Web Agencies

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

8 minutes read
LeadGen-design-file-2-37.jpg

For Web Agencies

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
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For Web Agencies

Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

5 minutes read
LeadGen-design-file-2-19.jpg

For Web Agencies

Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

23 minutes read
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7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

  • Growth Insights

  • 7 minutes read
12-Thumbnail.png
FindThatLead Founder Gerard Compte – What it Takes to Be a Successful Entrepreneur

Gerard Compte is a man full of energy and passion for entrepreneurship. Hear about his success story

  • Growth Insights

  • 2 minutes read
Show-11.1.png

Growth Insights

Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

2 minutes read
Show-8.png

Growth Insights

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
new-marketing-tools-1.jpg

Growth Insights

List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

4 minutes read
Effective-lead-magnets.jpg

Growth Insights

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read
Data-collection-forms-1-scaled.jpg

Growth Insights

Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand your product and your market .

8 minutes read
Blog-post-banner.png

Growth Insights

Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
STOP-to-4.png

Growth Insights

How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
Title-picture.jpg

Growth Insights

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
STOP-to-1-min.png

Growth Insights

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

2 minutes read
Show-11.1.png
Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

  • Industries

  • 2 minutes read
LeadGen-design-file-2-48.jpg
How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medic

  • Industries

  • 5 minutes read
LeadGen-design-file-2-37.jpg

Industries

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
Thumbnail-1.png
7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

  • Lead Generation

  • 7 minutes read
Thumbnail.png
8 Best Lead Generation Tactics for Software Companies

Conversation on top lead generation tactics for software business between 2 SaaS owners

  • Lead Generation

  • < 1 minute read
10-Thumbnail.png

Lead Generation

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
SEO-lead-generation-guide-thumbnail.png

Lead Generation

SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

32 minutes read
9-Thumbnail.png

Lead Generation

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
new-marketing-tools-1.jpg

Lead Generation

List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

4 minutes read
Slide4.jpg

Lead Generation

What are the Different Ways to Create a Lead Capture Form?

Looking for the perfect lead capture form? Here's a breakdown of the different ways to build a form.

4 minutes read
Effective-lead-magnets.jpg

Lead Generation

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read
Data-collection-forms-1-scaled.jpg

Lead Generation

Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand your product and your market .

8 minutes read
Blog-post-banner.png

Lead Generation

Data Collection Forms – The Practical Guide

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
STOP-to-4.png

Lead Generation

How to Get Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
Show-13.png
Conversion Copywriting with Nelson Jordan

We spoke with conversion copywriter Nelson Jordan to learn more about his research-driven approach t

  • Podcast

  • 2 minutes read
12-Thumbnail.png
FindThatLead Founder Gerard Compte – What it Takes to Be a Successful Entrepreneur

Gerard Compte is a man full of energy and passion for entrepreneurship. Hear about his success story

  • Podcast

  • 2 minutes read
Show-11.1.png

Podcast

Build Your Ideal Marketing Team With Staff and Outsourcing

Who to hire, when and how: Learnings from trial, error, experimentation in building marketing teams.

2 minutes read
10-Thumbnail.png

Podcast

From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

Interview with outreach pro Miguel who shares incredible insight on his cold email process.

2 minutes read
9-Thumbnail.png

Podcast

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read
Show-8.png

Podcast

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

2 minutes read
Show-7-thumbnail.png

Podcast

How B2B content marketing really works

Content marketing (blog, SEO, video), an alternative for B2B lead generation? Here's our take.

2 minutes read
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Podcast

Win More Customers with Marketing Psychology

Why do people buy what they buy? Principles of behavioural psychology applied to marketing.

2 minutes read
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Podcast

How To Increase Lead Generation Without Spending any Money

Lead generation equals more sales opportunities: Our take on the best lead gen channels for B2B.

2 minutes read
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Podcast

Webinar Marketing I The New Big Thing in B2B Lead Generation?

The COVID crisis was an opportunity to learn new skills. Waseem took a chance and got into webinars.

2 minutes read
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Podcast

SEO for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and SEO ninja Chris

2 minutes read
Multi-step-vs-Single-step.png
Multi-Step Forms Guide: How to Get the Best Conversions

We are in search for the perfect online form. Multi-step or Single-step forms, who performs better?

  • Product

  • 16 minutes read
LeadGen-feature-overview-2.png
Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

  • Product

  • 8 minutes read
Thumbnail-1.png
7 Best Tactics to Increase Conversion Rates on Websites

Easy wins to get the homepage of your website ready to increase conversions and capture more leads.

  • Uncategorized

  • 7 minutes read

Create High-Converting Lead Capture Forms to Boost Your Lead Generation.

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