The Lead Generation and Conversion Optimization Blog

Providing knowledge & industry-specific insights into conversion-focused performance marketing.

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SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

  • 29 minutes read
9-Thumbnail.png
Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

  • 2 minutes read
Show-8.png

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

< 1 minute read
new-marketing-tools-1.jpg

List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

3 minutes read
Slide4.jpg

What are the Different Ways to Create a Lead Capture Form?

Looking for the perfect lead capture form? Here's a breakdown of the different ways to build a form.

4 minutes read
Show-7-thumbnail.png

How B2B content marketing works – A critical look at different channels

Content marketing (blog, SEO, video), an alternative for B2B lead generation? Here's our take.

2 minutes read
6-Thumbnail.png

Win More Customers with Marketing Psychology

Why do people buy what they buy? Principles of behavioural psychology applied to marketing.

2 minutes read
Thumbnail.png

How To Increase Lead Generation Without Spending any Money

Lead generation equals more sales opportunities: Our take on the best lead gen channels for B2B.

2 minutes read
YT-Thumnbail.png

Webinar Marketing I The New Big Thing in B2B Lead Generation?

The COVID crisis was an opportunity to learn new skills. Waseem took a chance and got into webinars.

2 minutes read
Show-3-1.png

SEO for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and SEO ninja Chris

2 minutes read
1-YouTube-Thumbnail.2.png

Welcome to Marketing Mavericks Show – Founder Stories of Chris & Waseem

As passionate marketers, we want to share our learnings with you. Here's our first podcast episode.

2 minutes read
Effective-lead-magnets-blog-post-title.png
Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

  • Data collection

  • 7 minutes read
Data-collection-forms-1-scaled.jpg
Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand yo

  • Data collection

  • 8 minutes read
Blog-post-banner.png

Data collection

Data Collection Forms – Practical Guide for Research and Information Gathering

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
LeadGen-design-file-2-48.jpg

Data collection

How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medical sector

5 minutes read
Blog-post-header-min.jpg
LeadGen Presents at Google Campus London

Insights into the LeadGen product demo on the benefits of multi-step forms at Google Campus London

  • Events

  • 5 minutes read
Generate-leads-from-SEO-thumbnail.jpg
SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

  • For B2B Brands

  • 29 minutes read
9-Thumbnail.png
Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

  • For B2B Brands

  • 2 minutes read
Show-8.png

For B2B Brands

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

< 1 minute read
Effective-lead-magnets-blog-post-title.png

For B2B Brands

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read
STOP-to-4.png

For B2B Brands

How to Attract Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
Title-picture.jpg

For B2B Brands

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
LeadGen-design-file-2-67.jpg

For B2B Brands

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
LeadGen-design-file-2-47.jpg

For B2B Brands

7 Best Practices For Creating Long Forms To Boost Conversion

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

5 minutes read
LeadGen-design-file-2-43.jpg

For B2B Brands

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

6 minutes read
LeadGen-design-file-2-37.jpg

For B2B Brands

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
LeadGen-design-file-2-34.jpg

For B2B Brands

Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

5 minutes read
Effective-lead-magnets-blog-post-title.png
Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

  • For Bloggers

  • 7 minutes read
Title-picture.jpg
B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen

  • For Bloggers

  • 3 minutes read
LeadGen-design-file-2-67.jpg

For Bloggers

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
Generate-leads-from-SEO-thumbnail.jpg
SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

  • For Start Ups

  • 29 minutes read
Data-collection-forms-1-scaled.jpg
Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand yo

  • For Start Ups

  • 8 minutes read
Blog-post-banner.png

For Start Ups

Data Collection Forms – Practical Guide for Research and Information Gathering

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
LeadGen-design-file-2-48.jpg

For Start Ups

How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medical sector

5 minutes read
LeadGen-design-file-2-43.jpg

For Start Ups

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

6 minutes read
LeadGen-design-file-2-37.jpg

For Start Ups

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
logo-2563719_1920.jpg

For Start Ups

10 Most-Promising Slack Alternatives in 2020

Slack has dominated the group messaging market over recent years. Here are the best alternatives.

8 minutes read
LeadGen-design-file-2-19.jpg

For Start Ups

Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

23 minutes read
Chris-Lier-image-Paris-min.jpg

For Start Ups

Founder Story Interview with Christopher, Co-Founder of LeadGen App

We are speaking with Chris, our Marketer and Co-Founder about his entrepreneurial journey

6 minutes read
STOP-to-1.jpg

For Start Ups

How To Take Control of Contact Form Spam and Increase Lead Quality

Online forms are often target of spam attacks. Here are 6 simple strategies to get more quality leads.

9 minutes read
9-Thumbnail.png
Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

  • For Web Agencies

  • 2 minutes read
Show-8.png
Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

  • For Web Agencies

  • < 1 minute read
STOP-to-1-min.png

For Web Agencies

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

2 minutes read
Multi-step-vs-Single-step.png

For Web Agencies

Multi-Step Forms Guide: How to Get the Best Conversions

We are in search for the perfect online form. Multi-step or Single-step forms, who performs better?

17 minutes read
LeadGen-design-file-2-47.jpg

For Web Agencies

7 Best Practices For Creating Long Forms To Boost Conversion

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

5 minutes read
LeadGen-design-file-2-43.jpg

For Web Agencies

Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

6 minutes read
LeadGen-design-file-2-37.jpg

For Web Agencies

What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

9 minutes read
LeadGen-design-file-2-34.jpg

For Web Agencies

Is it Bad to Use Lead Capture Forms on Every Web-Page ?

One contact form per website or more forms across pages? Here's the best lead capture strategy.

5 minutes read
LeadGen-design-file-2-19.jpg

For Web Agencies

Growth Hacking and B2B Lead Generation – Interview with Stapho Thienpont

Interview on Digital & Content Marketing Trends, Experimentation and Strategy Frameworks

23 minutes read
LeadGen-blog-illustrations-2.png

For Web Agencies

How To Automate Your Google Analytics Reports To Improve Your Website

Product Review of KOBIT and interview with the CEO Nozomu Kubota on improving website performance

12 minutes read
Show-8.png
Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

  • Growth Insights

  • < 1 minute read
new-marketing-tools-1.jpg
List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

  • Growth Insights

  • 3 minutes read
Effective-lead-magnets-blog-post-title.png

Growth Insights

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read
Data-collection-forms-1-scaled.jpg

Growth Insights

Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand your product and your market .

8 minutes read
Blog-post-banner.png

Growth Insights

Data Collection Forms – Practical Guide for Research and Information Gathering

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
STOP-to-4.png

Growth Insights

How to Attract Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
Title-picture.jpg

Growth Insights

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
STOP-to-1-min.png

Growth Insights

The AI Chatbot Challenges and How To Overcome Them

Chatbots are very popular, but have vulnerabilities. Here's what you should watch out for.

2 minutes read
LeadGen-design-file-2-67.jpg

Growth Insights

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
Multi-step-vs-Single-step.png

Growth Insights

Multi-Step Forms Guide: How to Get the Best Conversions

We are in search for the perfect online form. Multi-step or Single-step forms, who performs better?

17 minutes read
LeadGen-design-file-2-47.jpg

Growth Insights

7 Best Practices For Creating Long Forms To Boost Conversion

Generating leads from online forms is a big deal for every marketer. Check out how to improve forms for better conversion rate.

5 minutes read
LeadGen-design-file-2-48.jpg
How To Build Online Medical Forms To Collect Data and Leads

The demand for data collection in healthcare is huge. Here's how to build better forms for the medic

  • Industries

  • 5 minutes read
LeadGen-design-file-2-37.jpg
What is the Best Way to Generate Web Design Leads?

A step-by-step process for web designers and web agencies to scale faster with lead generation

  • Industries

  • 9 minutes read
Generate-leads-from-SEO-thumbnail.jpg
SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

  • Lead Generation

  • 29 minutes read
9-Thumbnail.png
Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

  • Lead Generation

  • 2 minutes read
new-marketing-tools-1.jpg

Lead Generation

List of Digital Marketing Tools That are New or Not Yet Popular

Our favourite tools in digital marketing, incl. unpopular tools to help you find the right stack.

3 minutes read
Slide4.jpg

Lead Generation

What are the Different Ways to Create a Lead Capture Form?

Looking for the perfect lead capture form? Here's a breakdown of the different ways to build a form.

4 minutes read
Effective-lead-magnets-blog-post-title.png

Lead Generation

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read
Data-collection-forms-1-scaled.jpg

Lead Generation

Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand your product and your market .

8 minutes read
Blog-post-banner.png

Lead Generation

Data Collection Forms – Practical Guide for Research and Information Gathering

Why data collection forms are valuable assets for your business- Types, use cases and best practices

9 minutes read
STOP-to-4.png

Lead Generation

How to Attract Quality Leads with PPC Lead Generation

Pay-per-click ads are a great channel for lead generation. Here's how you can win at PPC.

10 minutes read
Title-picture.jpg

Lead Generation

B2B Case Study: 1,880 New Leads from Blog Marketing (With ZERO Money Spent into Ads)

An extremely simple tactic helps a B2B research company excel at monetizing their blog with LeadGen forms

3 minutes read
LeadGen-design-file-2-67.jpg

Lead Generation

How to Generate Leads Without Having a Website?

You don't need a website to use forms for generating leads: Here's how to use forms the easy way

6 minutes read
Multi-step-vs-Single-step.png

Lead Generation

Multi-Step Forms Guide: How to Get the Best Conversions

We are in search for the perfect online form. Multi-step or Single-step forms, who performs better?

17 minutes read
9-Thumbnail.png
Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

  • Podcast

  • 2 minutes read
Show-8.png
Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

  • Podcast

  • < 1 minute read
Show-7-thumbnail.png

Podcast

How B2B content marketing works – A critical look at different channels

Content marketing (blog, SEO, video), an alternative for B2B lead generation? Here's our take.

2 minutes read
6-Thumbnail.png

Podcast

Win More Customers with Marketing Psychology

Why do people buy what they buy? Principles of behavioural psychology applied to marketing.

2 minutes read
Thumbnail.png

Podcast

How To Increase Lead Generation Without Spending any Money

Lead generation equals more sales opportunities: Our take on the best lead gen channels for B2B.

2 minutes read
YT-Thumnbail.png

Podcast

Webinar Marketing I The New Big Thing in B2B Lead Generation?

The COVID crisis was an opportunity to learn new skills. Waseem took a chance and got into webinars.

2 minutes read
Show-3-1.png

Podcast

SEO for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and SEO ninja Chris

2 minutes read
1-YouTube-Thumbnail.2.png

Podcast

Welcome to Marketing Mavericks Show – Founder Stories of Chris & Waseem

As passionate marketers, we want to share our learnings with you. Here's our first podcast episode.

2 minutes read
Marketing-Automation-with-ActiveCampaign-RED.png

Podcast

B2B Marketing Automation with ActiveCampaign

Why companies lose 80% of leads and how you can use ActiveCampaign Automation to convert more deals.

2 minutes read
Multi-step-vs-Single-step.png
Multi-Step Forms Guide: How to Get the Best Conversions

We are in search for the perfect online form. Multi-step or Single-step forms, who performs better?

  • Product

  • 17 minutes read
LeadGen-design-file-2-43.jpg
Lead Gen Forms Made Simple | LeadGen App Form-Builder in Detail

A detailed summary of the benefits and most exciting features of LeadGen and how it's different.

  • Product

  • 6 minutes read

Create High-Converting Lead Capture Forms to Boost Your Lead Generation.

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