About Us

Who we are and why we built LeadGen App, the performance-driven lead capture tool

LeadGen App is a web app, empowering marketers by improving online forms for better user experiences and conversion rates in lead generation campaigns.

We help marketers to connect with their target audience and to convert web visitors into captured leads. We also aim to make online form experiences more user-friendly,  convenient and enticing for web users.

LeadGen App is used by hundreds of SME businesses, digital marketers and digital agencies around the globe. We are based in Shoreditch, the heart of London’s tech ecosystem.

Here’s a little more about the team, founders and our story:


LeadGen presenting at Techhub London

Trusted By Leading Businesses and Marketing Companies

The Team

We’re a passionate team of developers and marketers

Co-Founder and CTO

Co-Founder and CMO

Senior Developer

Content Manager



LeadGen App Founder Team

Waseem Bashir and Christopher Lier, Co-Founders of LeadGen

LeadGen App is led by our two founders, Waseem and Chris.  Waseem is an experienced data scientist and web designer, owning the digital conversion optimization & web agency ApexureHe is specialized in landing page design for companies and enterprises to grow conversions.

Chris is an experienced digital marketer with a background in Search-Engine-Optimisation and Sales Funnel Strategies. Before building LeadGen, he build up his digital marketing agency and managed campaigns for global SME clients.



Waseem discovered the concept of multi-step forms in Apple’s iPhone online support back in 2016 and used it as an inspiration for his own web agency contact form.

There wasn’t any suitable solution on the market at the time to achieve, so we create it via custom code.  The next step was building an MVP version of a multi-step form builder to use the forms for our clients as well. 

We kept growing and improving the tool to become the performance-driven lead capture & a multi-step form tool for marketers.

We constantly improve the tool to help marketing & sales teams scale their lead generation & sales processes to win more quality leads & customers.


How the idea of LeadGen evolved, Waseem’s Story

 Try LeadGen Free

Forms for all your website & marketing needs!

Our Philosophy

Speaking at Product Demo Night at Google Campus London

We are passionate digital marketers and love what we do. We want to connect and build relationships with as many marketing and sales teams as possible to support their growth ambitions.

Every two weeks, we share our learnings and stories in the Mavericks Mavericks Show, a podcast for B2B marketers, talking about real marketing strategies, successes & failures. Subscribe here to not miss any of the next epsiodes.


Featured In Leading Tech & Marketing Brands

LeadGen office space - Chris behind computer

Our Office: Techhub in Shoreditch, London, UK

We actively seek and take on feedback from LeadGen users to improve the web appContrary to other tools in the market, we aim to be a specialist solution. We believe that a one-size-fits-all solution doesn’t work.

We are focused creating great user experiences and empower marketers improve lead generation & lead management with clever tools.

To engage with users and share value-packed B2B marketing content, we also run a Facebook group: Marketing Mavericks. LeadGen App users get access to it, to share their questions to access insights and content. 

 Try LeadGen Free

Forms for all your website & marketing needs. Get started free!