About

Who we are, our history and our mission to help businesses succeed with digital lead generation.

Innovating Lead Generation, Serving Businesses & Marketers Worldwide

LeadGen App is empowering marketers & businesses grow their customer and client base by capturing more quality leads. We developed LeadGen App to provide a software to easily create user-friendly online forms that get more responses in lead generation campaigns.

LeadGen App is used by hundreds of small and medium-sized businesses, marketers and digital agencies around the globe. We are based in London, the heart of UK’s tech ecosystem.

Lead capture app - LeadGen App presented at Techhub London

About

Since 2018 we have been innovating LeadGen App to become the leading form creator for lead generation, serving thousands of ambitious businesses, marketers, agencies & individuals worldwide.

5,000+
Customers

10,000+
Forms Created

4.7/5
Average Rating

Our Culture

We are a global organization, based in the United Kingdom. We have 3 offices, in South West London (UK), in East London (UK) and in Srinagar, India. Everyone in our team is free to choose their workplace and we also have a remote working culture with staff around the world.

We are a passionate team of tech enthusiasts, developers, product managers and marketers, driven by building exciting technology that make businesses’ life easier.

See Job Openings

Job openings via HR partner Mountech

Founder Team

LeadGen App was founded by Waseem Bashir and Christopher Lier. Waseem is an experienced data scientist and web designer, owning the digital conversion optimization & web agency Apexure. He is specialized in landing page design for companies and enterprises to grow conversions.

Christopher is an experienced digital marketer with a background in Search-Engine-Optimisation and Sales Funnel Strategies. Before building LeadGen, he build up his digital marketing agency and managed campaigns for global SME clients. In March 2025, LeadGen App was acquired by CLIQ ONLINE PTY LTD based in Australia, now running the operations of the company.

iPhone multi step form design in Apple support user journey

How it Started

Waseem discovered the concept of multi-step forms in Apple’s iPhone online support back in 2016 and used it as an inspiration for his own web agency contact form.

There wasn’t any suitable solution on the market at the time, so we create the form via custom code. The next step was building a minimum viable product of a multi-step form builder to use the forms for our clients as well.

We kept growing and improving the tool, getting more and more users onboard and developing it into a performance-driven lead capture app & a multi-step form tool for marketers.

Oracle for Startups Member

In 2020, we became a member of Oracle for Startups, a leading cloud technology company, helping us build a state-of-the-art web app and infrastructure.

We constantly improve the tool to help marketing & sales teams scale their lead generation & sales processes and win more quality leads & customers.

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