About Us

Who we are and why we built LeadGen App, the performance-driven lead capture tool

LeadGen App is a web app tool, empowering marketers by improving online forms for better user experiences and conversion rates in lead generation campaigns.

We help marketers to connect with their target audience and to convert cold web visitors into captured leads. We also aim to make online form experiences more user-friendly,  convenient and enticing for web users.

LeadGen App is used by hundreds of SME businesses, digital marketers and digital agencies around the globe. We are based in Shoreditch, the heart of London’s tech ecosystem and have another location in Dehradun, India.

Here’s a little more about our founders and our story:

LeadGen presenting at Techhub London

Founder Team

LeadGen founder team - Christopher Lier and Waseem Bashir

LeadGen App is run by our two founders, Waseem and Chris.  Waseem is an experienced data scientist and web designer, owning the digital conversion optimization & web agency Apexure, specialized in landing page design for companies and enterprises to grow conversions.

Chris is an experienced digital marketer with a background in Search-Engine-Optimisation and Sales Funnel Strategies. Before building LeadGen, he build up his digital marketing agency and managed campaigns for global SME clients.

We needed a custom multi-step form for a client project, but we couldn’t find a suitable solution on the market.  After hours of experimenting and looking for tools, we created our own version of a multi-step form builder which got the job done well.

We kept growing and improving the tool to become the performance-driven lead capture & multi-step form tool for marketers. For more than 2 years now, we have been working on it and have even bigger ambitions going forward to develop a tool marketers can’t live without!


Our Philosophy

We are passionate digital marketers and love what we do. This helps us easily connect and build relationships with our users who are using LeadGen App in their marketing campaigns.

More than just passion, we value constant improvement, innovation and change – Inevitably important in the fast-paced digital marketing space. We’re still early in the game with LeadGen App, there’s much more way to go.

Christopher Lier presenting at Google Campus London about Multi-step lead capture forms
LeadGen office space - Chris behind computer

We care about our user base and they are absolutely vital for driving future product development. We actively seek and take on feedback from LeadGen users to improve the web app and to identify the right type of features that would make the most impact.

Contrary to other tools in the market, we aim to be a specialist solution. We believe that a one-size-fits-all solution doesn’t work. We are focused creating great user experiences and empower marketers improve lead generation & lead management.

To engage with more marketers and build a community, we also run a Facebook group, called LeadGenerators. LeadGen App users can get access to it, to share their questions, interesting content and also to keep learning. Join us there as well. We are actively sharing content and love to hear from your experience as a marketer!

Boost Your Lead Generation With Better Online Forms

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