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About Us

Who we are and why we built LeadGen App

LeadGen App is empowering marketers & businesses grow their customer and client base by capturing more quality leads.  We developed a form-builder to easily create user-friendly online forms that get more responses in lead generation campaigns.

LeadGen App is used by hundreds of SME businesses, digital marketers and digital agencies around the globe. We are based in Central London, the heart of UK’s tech ecosystem.



Lead capture app - LeadGen App presented at Techhub London


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How LeadGen App Helps Business Win New Leads & Customers

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Our Culture

We are a global organization, based in the United Kingdom. We have 2 offices, one in Central London and one in East London. Everyone in our free to choose their workplace and we also have a remote working culture with staff around the world. 

We are a passionate team of tech enthusiasts, developers, product managers and marketers, driven by building exciting technology that make businesses’ life easier.


Founder Team

LeadGen App is led by our two founders, Waseem and Chris. Waseem is an experienced data scientist and web designer, owning the digital conversion optimization & web agency Apexure. He is specialized in landing page design for companies and enterprises to grow conversions.

Chris is an experienced digital marketer with a background in Search-Engine-Optimisation and Sales Funnel Strategies. Before building LeadGen, he build up his digital marketing agency and managed campaigns for global SME clients.


Waseem Bashir

 Waseem Bashir


Christopher Lier

Christopher Lier


How the idea of LeadGen evolved, Waseem’s Story

How it Started

Waseem discovered the concept of multi-step forms in Apple’s iPhone online support back in 2016 and used it as an inspiration for his own web agency contact form.

There wasn’t any suitable solution on the market at the time, so we create the form via custom code. The next step was building a minimum viable product of a multi-step form builder to use the forms for our clients as well.

We kept growing and improving the tool, getting more and more users onboard and developing it into a performance-driven lead capture app & a multi-step form tool for marketers.



Oracle for Startups Member

In 2020, we became a member of Oracle for Startups, a leading cloud technology company, helping us build a state-of-the-art web app and infrastructure.

We constantly improve the tool to help marketing & sales teams scale their lead generation & sales processes and win more quality leads & customers. 

Oracle for Startups

Featured In Leading Tech & Marketing Brands

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LeadGen App
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