Scale Up Your Lead Conversion Rates To New Heights

The Fastest Way To Build Multi-Step Lead Capture Forms 

Lead capture forms analytics dashboard

Your Secret Weapon to Generate More Leads

Check out our features 


Form Creation




CRO & Analytics





Build Lead Capture Forms

LeadGen lead capture form-builder

Easily create custom lead capture & multi-step forms in just a few minutes, without any coding skills!

Use different question types like Short & long text, Image/ icon buttons, Multiple choice, Email, Date selection, Address & Country, GDPR fields + more.

Enhance your LeadGen forms with textboxes, images, conditional question trees, calculators and connections to thank-you pages.

  • Intuitive form-builder
  • Embed code
  • ReCAPTCHA fields
  • Different question types
  • GDPR checkboxes
  • Calculator feature
LeadGen lead capture form-builder
Customise LeadGen form design - online forms builder

Design Your Form

Customise LeadGen form design

LeadGen provides a wide range of form design customization options to give your form the exact look & feel for your brand.

Whether it’s buttons, shadows, fonts – You can define your form design in every dimension.

Once embedded into your website, LeadGen forms can be edited via custom CSS – Let your creative juices flow!

  • Custom Design & Styling
  • Advanced CSS form styling
  • Custom form dimensions
  • Responsive forms

Optimize Conversion Rates

LeadGen lead capture form AB test panel

LeadGen provides a tracking & analytics dashboard to study your form performance and to constantly keep improving your conversion rates.

Run AB tests to compare conversion rates of different form variations on a single landing page. Maximise your lead generation potential by testing & iterating your forms.

Increase conversions with LeadProof popups that feature your most recent leads as social proof at the bottom of your landing page.

  • Lead dashboard
  • A/B testing
  • Unlimited form variants
  • LeadProof popups
  • Tracking & Experiments
LeadGen lead capture form tools - AB test panel
Generating email leads with forms process

Automate Your Lead Mananagement

Generating email leads with forms process

LeadGen forms can be connected to Thank-you messages and redirected to any URL as a Thank-you page.

Send automated email notifications to yourself and your sales team to create a seamless follow-up process and to convert leads into sales.

Increase lead quality by using ReCAPTCHA fields & Geo-fencing to limit form visibility based on the user’s country.

  • Thank-you message
  • Geo-fencing
  • Conditional questions
  • Redirect to Thank-you URL
  • IP-based response restriction
  • Self-notification (Email)

Integrate With Your
Marketing Stack

Integrations to LeadGen forms via Zapier

Integrate LeadGen App to your other online marketing software via webhooks.

Connect your leads to your email lists, your CRM or other tools via 1000+ integrations through our Zapier App.

Track the traffic sources of your captured leads by assigning UTM parameters via hidden field names.

LeadGen App integrations to other apps

Own the Full Experience

Get The Full Benefits For Scaling Your Lead Generation With LeadGen Pro

Image of LeadGen App dashboard with form tool software features

LeadGen User Experiences

LeadGen forms are used by brands & marketers globally – Hear from our users

"My search for the perfect lead generating form was finally over when I found LeadGen. I needed a simple, yet powerful and highly customizable multi-form. I needed it to effectively capture/track leads, AND embed in my websites/landing pages. LeadGen checks all of my boxes and is the perfect solution to creating high-converting lead pages! "


Naomi Verlin

Fafco Solar, Digital Marketer

"We were looking for a fast and simple form creator for our campaigns to capture leads. Even more, LeadGen has exceeded our expectations, thanks to its easy customization and optimization for all devices. We love it!"


Nozomu Kubota

KOBIT, Founder

"Anyone looking for a slick replacement for clunky contact forms should check out LeadGen App. Easily customisable and integrates with existing systems - we love it!"


Phil Gooch

Scholarcy, Founder

Boost Your Lead Generation With Better Online Forms

Find out about LeadGen subscription plans or get started with a free account