Grow Your Sales Pipeline
with More Quality Leads

Build & Design Online Forms To Capture Leads 
On Your Website and Landing Pages

LeadGen App form-builder analytics dashboard

Your Secret Weapon to Generate More Leads

Check out our features 


Form Creation




CRO & Analytics





Build Beautiful Forms Quickly 

LeadGen lead capture form-builder

Easily create custom lead capture & multi-step forms in just a few minutes, without any coding skills!

Use different question types like short & long text, image/ icon buttons, multiple choice, email, date selection, address & country and more.

Enhance your LeadGen forms with textboxes, images, conditional question trees and calculators.

  • Intuitive form-builder
  • Embed code
  • ReCAPTCHA fields
  • Different question types
  • GDPR checkboxes
  • Calculator feature
LeadGen lead capture form-builder

Highlight Feature: Multi-Step Forms

“My search for the perfect lead generating form was finally over when I found LeadGen. I needed a simple, yet powerful and highly customizable multi-form. LeadGen checks all of my boxes and is the perfect solution to creating high-converting lead pages!

 Naomi Verlin, Fafco solarNaomi Verlin
 Marketing Manager, Fafco Solar 5 stars trustpilot    

Customise LeadGen form design - online forms builder

Make Your Form Stand Out: Themes & Unlimited Designs

LeadGen online form builder - Design editor

Wide range of form design options to give your form the exact look & feel of your brand.

Buttons, shadows, fonts, background – Define your form design in every dimension.

Once embedded into your website, LeadGen forms can be edited via custom CSS – Let your creative juices flow!

  • Custom Design & Styling
  • Advanced CSS form styling
  • Custom form dimensions
  • Responsive forms

Catapult Your Conversion Rates

LeadGen App online form builder -  AB test panel

Monitor key metrics and improve form performance with tracking dashboard.

Run A/B tests to compare different form variations on a single landing page. 

Increase conversions with LeadProof popups that feature your most recent leads as social proof on your landing page.

  • Lead dashboard
  • A/B testing
  • Unlimited form variants
  • LeadProof popups
  • Tracking & Experiments
LeadGen lead capture form tools - AB test panel

Highlight Feature: LeadProof

I have seen great increases in conversion rates with LeadGen (…). I’ve replaced all forms across many client websites to LeadGen forms and every single one has seen an increase in inquiries. Great software and great support from the team.”

 Carlos LunaCarlos Luna
 Founder, The Feel Marketing 5 stars trustpilot    

LeadProof popups show captured leads as real-time action to get more conversions on your web-page.

Generating email leads with forms process

Accelerate Lead-Follow-Up to Convert more Leads to Sales

Generating email leads with forms process

Connect Lead forms to Thank-you messages or redirect to any URL after submission.

Receive email notifications to quickly follow-up process that converts leads into new sales.

Increase lead quality by using ReCAPTCHA fields & Geo-fencing to limit form visibility based on the user’s country.


  • Thank-you message
  • Geo-fencing
  • Conditional flows
  • Redirect to URL
  • IP-based response restriction
  • Self-notification (Email) 

Highlight Feature: Conditional Flows

I have referred LeadGen App to probably 15-20 people. It combines the interactive nature of chatbots into a form.
Can’t recommend this product enough

 Ron ValderramaRon Valderrama
 Founder, Stream Now Creative 5 stars trustpilot    

Integrate With Your
Marketing Stack

Integrations to LeadGen forms via Zapier

Integrate forms to your other online marketing software & tools via webhooks.

Connect your leads to your email lists, your CRM or other tools via 1000+ integrations through our Zapier App.

Track the traffic sources of your captured leads by assigning UTM parameters via hidden field names.

LeadGen App integrations to other apps

Full List of Features

#1 Lead Capture

Check Intuitive form-builder
Check Build multi-step forms
Check Unlimited form design
Check Unlimited questions per form
Check Save/activate form themes
Check Different question types
Check Responsive form design
Check Custom form dimensions

Check Visual image/icon choices
Check Embed codes
Check Direct form URL share link
Check Advanced styling via CSS

#2 Lead Management 

Check Access lead data
Check Unlimited form variants
Check Export leads to csv and excel
Check Lead dashboard
Check Form A/B testing
Check Geo-Fencing
Check IP-based response restriction

Check Validation (email, phone)
Check LeadProof popups
Check Lead Scoring
Check Email self-notifications
Check Notification white-label

#3 User Experience 

Check Thank-you message
Check Redirect to URL
Check Conditional flows
Check Build Calculators
Check Email self-notifications
Check Notification white-label
Check Form progress bar

Check GDPR checkboxes
Check Integrations via Zapier
Check Webhooks integrations
Check Enable Google reCAPTCHA
Check Review before submission