Contact Sales

LeadGen App Features

One platform to create custom lead forms, convert more visitors, & verify leads for data buyers. 


Lead generation form built with LeadGen App form creator, with responsive designs on laptop and mobile device


 Web editor icon Build Forms

 custom form designs iconDesign & Style Forms

  cro analytics iconAnalytics & Lead Insights

 marketing automation icon  Automation

  LeadGen integration iconIntegrations

What’s Included in LeadGen App?

Combining the best technology in lead generation, lead management & lead verification for websites and landing pages. 

Form Builder

Partial Leads


Lead Verification




Quickly Build Beautiful Forms

Navigation arrow Easily create custom lead capture & multi-step forms in just a few minutes, without any coding skills!

Navigation arrow Use different question types like short & long text, image/ icon buttons, multiple-choice, email, date selection, address & country and more.

Navigation arrow Enhance your forms with textboxes, images, conditional question trees and calculators.


LeadGen builder for lead capture forms
LeadGen builder for lead capture forms

Multi-Step Forms 

“My search for the perfect lead generating form was finally over when I found LeadGen. I needed a simple, yet powerful and highly customizable multi-form. LeadGen checks all of my boxes and is the perfect solution to creating high-converting lead pages.”

 Naomi Verlin, Fafco solarNaomi Verlin
 Marketing Manager, Fafco Solar


multi step form illustration
Customise LeadGen form design -  LeadGen builder

Make Your Form Stand Out: Themes & Unlimited Designs

Wide range of form design options to give your form the exact look & feel of your brand.

Buttons, shadows, fonts, background – Define your form design in every dimension.

Once embedded into your website, LeadGen forms can be edited via custom CSS – Let your creative juices flow!

  • Custom Design Settings
  • Advanced CSS Form Styling
  • Custom Form Dimensions
  • Responsive Forms
  • Progress Bar
  • Step Fade-In Effects
  • Transparent Background
  • Inherit Website Font

Achieve The Highest Form Conversions in Your Industry

LeadGen App online form builder -  AB test panel

Monitor key metrics and improve form performance with tracking dashboard.

Run A/B tests to compare different form variations on a single landing page. 

Increase conversions with LeadProof popups that feature your most recent leads as social proof on your landing page.

  • Lead Dashboard
  • A/B Testing
  • Unlimited Form Variants
  • LeadProof Popups
  • Email Validation
  • Step Drop-Off Analytics
Analytics of leads in form-builder overview page

A/B testing helps you compare the engagement and conversion rates of different form variations to capture more leads.

Show Real-Time Action with LeadProof Popups

“I have seen great increases in conversion rates with LeadGen App. I’ve replaced all forms across many client websites to LeadGen forms and every single one has seen an increase in enquiries. Great software and great support from the team.”

Carlos Luna Carlos Luna
 CEO, The Feel Marketing

Generating email leads with forms process

Accelerate Lead-Follow-Up to Convert more Leads to Sales

Generating email leads with forms process

Connect Lead forms to Thank-you messages or redirect to any URL after submission.

Receive email notifications to quickly follow-up process that converts leads into new sales.

Increase lead quality by using ReCAPTCHA fields & Geo-fencing to limit form visibility based on the user’s country. 

  • Thank-you Message
  • Geo-Fencing
  • Conditional Flows
  • Redirect to URL
  • IP-based Response Restriction
  • Self-Notification (Email) 

Easily Create Conditional Flows 

I have referred LeadGen App to probably 15-20 people. It combines the interactive nature of chatbots into a form. Can’t recommend this product enough.” 

Ron Valderrama Ron Valderrama
 CEO, Stream Now Creative

Conditional Logic forms flow

Integrate With Your
Marketing Stack

Integrations to LeadGen forms via Zapier

Integrate forms to your other online marketing software & tools via webhooks.

Connect your leads to your email lists, your CRM or other tools via 5,000+ integrations through our Zapier App.

Track the traffic sources of your captured leads by assigning UTM parameters via hidden field names.

LeadGen App Form Builder integrations to other apps

Common Questions & Answers

If you’ve got a question about LeadGen App, we’ve probably heard it before. Get answers here.

Who is LeadGen App built for?

LeadGen App is a lead generation web app, built for anyone working on websites, landing pages and digital marketing campaigns, like ad campaign managers, content marketers, bloggers, inbound marketers and marketing & web agencies.

What is the price?

LeadGen App offers five different pricing plans: Single, Pro, Scale, Enterprise, and Exclusive. The Single plan is the most basic solution and provides access to features and the ability to manage one form. It is priced at a one-time payment of $50 for one year of access. The Pro plan includes 20 forms and starts with a 14-day free trial. After the free trial, the Pro plan costs $49 per month, or $39 per month if billed annually. The Scale plan includes 100 forms and is priced at $99 per month, or $79 per month if billed annually. The Enterprise plan includes 300 forms and is priced at $250 per month, or $200 per month if billed annually. Finally, the Exclusive plan includes pre-release notifications, custom API access, and a dedicated support manager. The Exlcusive Plan is part of LeadGen App Enterprise and comes with custom pricing based on usage needs.


Does LeadGen integrate with CRM & 3rd party tools?

Yes, we have a Zapier integration to connect with thousands of other tools. Also, you can connect LeadGen forms via webhooks integration.

Are LeadGen forms compliant with GDPR standards?

Yes, LeadGen forms can be enhanced with GDPR fields and checkboxes to inform leads about your data collection policies and to obtain consent for email newsletter subscriptions.

Is my data safe and secure?

Yes. LeadGen App encrypts lead data and securely stores it in a cloud database. We take regular data backups and our cloud service provider ensures the backup of the full server. We comply with GDPR standards and ensure you can fully delete lead data from your database, e.g. upon user requests (Right to be forgotten).

Do you have examples of LeadGen forms?

You can check live form examples on our showcase page. We also got close to 100 online form templates that you can use with a LeadGen App account.

Can I upgrade and downgrade my plan anytime?

Yes, you can upgrade and downgrade your plan at any time.

What’s Included?



checkmark   Intuitive form-builder
checkmark  Create multi-step forms
checkmark  Create single-step forms
checkmark  Unlimited questions per form
checkmark  Save/activate form themes
checkmark  20+ question types NEW
checkmark  Address autocomplete
checkmark  Post code validation
checkmark  Embed anywhere

checkmark   Responsive form design
checkmark   Custom form dimensions
checkmark   Visual image/icon choices
checkmark   Iframe embed code
checkmark   Direct embed code 
checkmark   Direct form URL share link
checkmark   Form step fade-in effects
checkmark   Date & calendar question types
checkmark   Add tracking scripts NEW
checkmark   Date & calendar question types

checkmark  Add Images/Logos/GIFs
checkmark  Phone number validation
checkmark  Default phone country code
checkmark  Phone country code detection
checkmark  Answer summary step
checkmark  Form design editor
checkmark  Customizable via css
checkmark   Bulk upload choices NEW


checkmark  Leads section per form
checkmark  Unlimited form variants
checkmark  Export leads to csv
checkmark  Export leads to JSON
checkmark  Delete lead data
checkmark  Geo-fencing
checkmark  Post form data to URL
checkmark  Append form data to URL
checkmark  Custom email validation NEW

checkmark  Unique lead identifier
checkmark  Source URL detection
checkmark  IP address detection
checkmark  Lead meta data
checkmark  Lead analytics dashboard
checkmark  Compare time periods
checkmark  Conversion rate analytics
checkmark  Partial entries metric

checkmark  Form completion time metric
checkmark  IP-based response restriction
checkmark  Validation (email, phone)
checkmark  LeadProof popups
checkmark  Lead scoring
checkmark  Email notifications
checkmark  Reply-to-header in emails
checkmark  Notifications white-label


checkmark  Thank-you message
checkmark  Redirect to URL
checkmark  Conditional flows
checkmark  Build Calculators
checkmark  Email self-notifications
checkmark  Notification white-label

checkmark  Customizable progress bar NEW
checkmark  GDPR checkboxes
checkmark  Integrations via Zapier
checkmark  Webhooks integrations
checkmark  Enable Google reCAPTCHA
checkmark  Review before submission

checkmark Inherit website font
checkmark Question title alignment
checkmark Transparent form background
checkmark Static/Dynamic form height 
checkmark Multiple Endings by answer NEW
checkmark Multiple Endings by visitor NEW


Generate More Leads Today 

Create user-friendly online forms and capture more leads today.