A/B Testing
How A/B Testing Lead Forms Helps to Grow Conversions
Forms are the key interface that makes visitors convert into leads. A/B testing your lead forms will help you continuously grow conversion rates without changing a single element of your web-page.
LeadGen App conversion tests are fully automated: Simply duplicate your champion variant, make edits to create a new variant and start the form experiment.
Form A/B Testing Benefits
- Set-up A/B tests in seconds
- Split test your variants
- Reduce drop-offs
- No code needed
- Track inside LeadGen AppÂ
- Create and test unlimited variants
3 Steps to Create an A/B Test
The easiest way to set-up lead generation form conversion tests
Form A/B test based on different form structure
How to Get Reliable Data in Form Experiments
Getting reliable data in a lead form experiments requires the right amount of traffic and good A/B testing principles. There are dozens of parameters you can change in a form. To get valuable learnings, stick to only changing one parameter. Test your lead forms based one of these characteristics
- Form structure & steps
- Number of questions
- Question content
- Form design & colours
- Call-to-action buttonÂ
- Personalization/ Conditional forms
Quickly A/B Lead Forms on a Single Landing Page
Easily create lead forms and run A/B tests without any coding skills