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A/B Forms Testing
Get higher lead conversions with online form A/B testing. Effective Conversion Rate Optimization that runs in the background to find the best performing form variant.
Forms Testing with A/B Tests to Grow Conversions
Forms are the key interface that makes visitors convert into leads. A/B testing your lead forms will help you continuously grow conversion rates without changing a single element of your web-page.
LeadGen App conversion tests are fully automated: Simply duplicate your champion variant, make edits to create a new variant and start the form experiment.
Form A/B Testing Benefits
- Set-up A/B tests in seconds
- Split test your variants
- Reduce drop-offs
- No code needed
- Track inside LeadGen App
- Create and test unlimited variants
Forms Testing with LeadGen App:
3 Simple Steps to Create an A/B Test
The easiest way to set-up lead generation form conversion tests
Forms Testing based on different form structure
How to Get Reliable Data in Form Experiments
Getting reliable data in a lead form experiments requires the right amount of traffic and good A/B testing principles. There are dozens of parameters you can change in a form. To get valuable learnings, stick to only changing one parameter. Test your lead forms based one of these characteristics.
- Form structure & steps
- Number of questions
- Question content
- Form design & colours
- Call-to-action button
- Personalization/ Conditional forms
Quickly A/B Test Lead Forms on a Single Landing Page
Easily create lead forms and run A/B tests without any coding skills