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B2B Lead Generation Consulting

Achieve unparalleled customer acquisition growth through strategic B2B lead generation.

Waseem Bashir




Waseem Bashir

  • Data Scientist MSc
  • CEO & Founder LeadGen App (SaaS company)
  • CEO Apexure (Web design agency)
  • Worked with 500+ clients
  • Recognized with Clutch Global Award of leading companies in conversion optimization
  • Featured in Hotjar, Google Campus, Techhub, Unbounce & more.
Clutch CRO Award Winner

B2B Lead Generation Expert
My name is Waseem Bashir, LeadGen App founder with a Masters in Software Engineering from the University of Manchester and over 5 years of experience with companies like Trafigura, BNP Paribas, Hitachi Consulting, American Express GBT, and Rocket Money,

This background has equipped me with a unique combination of technical expertise and strategic insights.

Over the course of more than a decade, I’ve made a significant impact in the B2B industry, driving business growth through both organic and paid media strategies, as well as successfully managing conversion rate optimization projects. As the CEO of Apexure, a leading landing page and CRO agency, and the creator of the SaaS business, LeadGen, I’ve had the privilege of collaborating with startups to enterprise-level clients across diverse industries.

Now, I’m excited to extend my expertise in B2B lead generation to empower your teams and help you achieve outstanding results and business growth.



Rocket Money
American Express

Strategic SOP Development

As a fervent supporter of Standard Operating Procedures (SOPs), my role involves crafting comprehensive SOPs for your marketing endeavors to guarantee seamless operations and facilitate training.

Branding Strategy & Messaging

Collaborate with me to establish a distinctive brand identity that distinguishes you from competitors and deeply connects with your desired audience.

Cross-Platform Content Repurposing

Discover the art of optimizing the value and reach of your content through efficient repurposing across various platforms.

Tools and Workflow for Effective Writing

Gain valuable insights into my tried-and-tested tools and workflow, designed to enhance and streamline your content creation process.

Conversion-Oriented Profile Optimization

Optimizing your business profiles to boost conversions, whether it’s gaining more followers, building your email list, or driving sales.

Strategies for Distribution and Engagement

Explore powerful strategies for content distribution and engagement, enabling you to amplify your reach and make a significant impact.



Content Production System

Learn the intricacies of creating a reliable system for consistently producing high-quality and engaging content.



Generating Traffic Organically and through Paid Methods

Acquire the knowledge to increase organic traffic to your website and harness the potential of paid strategies effectively, ensuring enhanced visibility and successful lead generation.


Buyer Journey Optimization

Acquire profound insights into your customers’ journey and master the art of tailoring content that resonates with them at every stage.



Who We Serve

We offer expert consultation services to diverse B2B industries, such as tech consulting, security consulting, SaaS businesses, and more. Our clientele stretches across the US, UK, Canada, France, Germany, and the Middle East. 

Conquering B2B Marketing Hurdles through Proficient Consultation

Navigating the realm of B2B marketing entails encountering distinctive challenges, which, as a seasoned B2B Lead Generation Consultant, I am well-acquainted with. Below are several typical hurdles businesses encounter and how my consulting expertise can assist you in surmounting them:

lead generation

Establishing a Reliable Lead Pipeline:

For any B2B enterprise, lead generation serves as the crucial driving force. However, constructing a dependable pipeline of qualified leads can prove to be a formidable task. I possess the expertise to aid you in devising effective strategies and implementing my tried-and-tested Standard Operating Procedures (SOPs) to guarantee a consistent influx of leads into your pipeline.

Content editing

Crafting Compelling Content for Optimal Performance

In the realm of B2B marketing, content reigns supreme. However, crafting content that genuinely connects with your target audience and motivates them to take action can be an overwhelming endeavor. Leveraging my expertise, you’ll gain insights into how to repurpose your content adeptly across various platforms, streamline your writing workflow using cutting-edge tools, and generate captivating content ideas tailored for each stage of the buyer’s journey.


Mastering the Intricate B2B Buyer’s Journey

The B2B buyer’s journey often involves a labyrinthine path, featuring numerous decision-makers and extended sales cycles. However, with my guidance, you can gain a deeper understanding of this journey. I’ll assist you in customizing your content and strategies to resonate with your prospects at each stage, effectively guiding them towards conversion and successful outcomes.




conversion rate optimization on site

Enhancing Profiles for Maximum Conversions

Achieving greater follower engagement, expanding your email list, and driving sales all hinge on optimizing your business profiles for conversions. I will provide expert guidance on fine-tuning your profiles to maximize conversion rates, enabling you to capitalize on every interaction with potential customers.


Website Traffic

Generating Organic and Paid Traffic Effectively

Navigating the competitive digital landscape can be daunting, especially when it comes to gaining visibility. With my expertise, I can equip you with effective strategies to boost organic traffic to your website. Additionally, I will guide you in harnessing the power of paid tactics to your advantage, ensuring your business receives the visibility it rightly deserves.




Frequently Asked Questions

Frequently Asked Questions

What is a fractional CMO service?
Can you collaborate with our current marketing team?

Start Exploring B2B Lead Generation Solutions for Your Business