6 Best Ways to Capture Emails
There might be many different reasons why you want to grow your email list. First of all, it is a great asset for digital marketing. So if you are running a business, planning a startup, or just blogging, creating a robust email list can be the key to ensuring success in email marketing. And there might be other reasons too.
No matter what your goal is, the main question is how can you start capturing emails easily and yet effectively? If you are reading this to prepare for a project or write an academic paper, remember that you can always buy essay online and get your tasks done by real pros from a reliable paper writing service. But, if you are genuinely interested in this topic, read on, and we will tell you about the best ways to capture emails.
Craft an Awesome Landing Page
These days, every successful business or blog needs a killer landing page to generate traffic, lift conversion rates, and build a solid list of email subscriptions. A high-converting landing page should have everything described below:
- Contrasting and attention-grabbing placements with smart colors;
- Reviews, awards, and other proofs of trustworthiness;
- An appealing offer to attract visitors;
- Images, videos, and other visual content to keep readers interested;
- Big and noticeable subscription button.
Together with excellent, SEO-optimized content, all these elements make up a winning landing page that can help you capture emails.
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Offer Your Readers to Subscribe
One of the most common email-capturing tricks bloggers and businesses use is placing a subscription box after their content. This tactic is tested by time and proven to be effective, especially if your content marketing strategy is strong.
When users discover your content on Google, read it, and, most importantly, find it helpful, they won’t hesitate to subscribe for your updates after reading it. So, be sure that you don’t miss this chance to expand your email list and, hopefully, gain new loyal readers (or customers).
There is another similar trick that implies locating a pop-up at the end of your article, about which we will tell you later. But, placing a regular subscription box can be a more winning strategy, especially if you believe that pop-ups will look too annoying to your readers. So, be sure to consider this option.
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Run a Survey
A less obvious strategy that you can use to capture emails is through submitting surveys. This tactic can work just fine for both businesses and individuals, regardless of their goals and purposes. And, with some smart tweaks, surveys can really help you build email lists like a pro.
Not sure if it will work for you? To help you get convinced, we recommend looking at the example of the University of Alberta. The university used surveys to boost the number of its subscriptions and, thanks to a solid strategy, it reached a stunning 500% increase.
You can use surveys to your benefit too. It is a non-annoying and no-pressure way to capture emails and, at the same time, boost your conversion rates.
Put a Sidebar on Your Site
Sidebars are also great for capturing emails, and many sites use them due to a number of reasons. First of all, sidebars can deliver additional navigating value to your website’s visitors. Typically, such elements can be included on all pages of the site, and they can be a perfect place for adding your subscription form.
According to surveys and studies, integrating a good-looking subscription box in your sidebar can provide you with a 26% increase in the number of subscribers. So, if you haven’t tried this email-capturing tactic yet, it might be the perfect time to do it.
Pro Tip: Many businesses and bloggers who add a sidebar to their site tend to include the subscription box at the bottom of a sidebar, which is in vain. In fact, experts claim that the top of a sidebar is a much better position for a subscription box in terms of conversions.
Place a Pop-Up Under Your Content
We’ve already mentioned that asking for your readers’ emails at the end of your content is one of the best ways to grow your subscription list. As promised, now, we are going to offer you one more opportunity for doing this - placing pop-ups under your content.
While a simple subscription box placed at the end of your article can be less annoying for users, it is also less noticeable. Pop-ups, on the contrary, are much more noticeable and attention-grabbing. They can serve as effective triggers for your readers to subscribe to your newsletters. And pop-ups also convert pretty well. Often, a good pop-up can help you convert even those users who were unwilling to subscribe at the beginning.
Okay, but what does an effective pop-up look like? Ideally, it should be visually appealing, bright, and include a clear and powerful CTA. If you can fulfill all these demands, you should be able to capture more emails with literally no effort.
Put a Request to Subscribe After Page Scrolls
According to experts, when a new visitor scrolls through your website’s page, it is just a perfect opportunity to slide in a request to subscribe. This email-capturing tactic is one of the most gentle ones, but, at the same time, it is very eye-catching and, thus, effective.
What is the best moment for sliding in this request? The answer can vary depending on your unique situation and needs. However, experts recommend not rushing things. One of the best options is to slide in a subscription request after a visitor scrolls through 80% of the page. This is the area that is the most converting because, in this case, your request appears not too soon when a visitor is not yet sure whether they are interested in what you have, and, not too late when they have already lost their engagement.
The Bottom Line
Whether for blogging, personal, or business purposes, email marketing is still one of the best ways to build credibility, boost engagement, increase conversion rates, and drive sales. But, to make your email marketing efforts work, you need to learn how to capture emails first.
Hopefully, after reading this article, you have a better idea of what email-capturing tactics work best. Now, start leveraging them, and soon, your email list will grow!