12 Best SaaS Content Marketing Agencies Of 2024

12 Best SaaS Content Marketing Agencies Of 2024

The SaaS market in 2024 is a battleground. The winners are those with a superior product, a strategic demand generation plan, and content that transforms website traffic into qualified leads. In fact, a report states that SaaS businesses using content marketing report 400% growth in lead generation. Yet the key isn't just "good" content; it's content that drives conversions and ROI.

That's where a specialized SaaS content marketing agency steps in. By combining industry knowledge and skilled resources, these experts help you scale your content strategy effectively.

To assist you in finding the perfect fit, we started by evaluating a pool of 55 top SaaS content marketing agencies. After rigorous analysis and testing across various factors, we've curated a list of the finest 12. Here, we unveil these powerhouses so that you can evaluate and make an informed decision. Let's dive in!

12 Best SaaS Content Marketing Agencies Right Now

Given below are 12 of the best SaaS content marketing agencies of 2024. We have made our picks through an extremely rigorous and direct selection process, involving personal evaluation of their work, consultation with their clients, and meticulous examination of their case studies supplemented by genuine client feedback.

This thorough approach ensures our list is well-founded and unbiased. Unlike other lists, we have not featured our agency nor claimed a top spot. Our focus is on providing genuine, reliable rankings based on first-hand experiences and solid data, maintaining ethical standards throughout. Read on to figure out which content marketing agency for SaaS may be the best for your brand!

1. EightBurst Marketing, a full full-Service B2B SaaS Marketing Agency

Source: https://8burst.com/SaaS-content-marketing-agency/

Eightburst Marketing is a specialized, full-service SaaS content marketing agency that crafts compelling narratives to convert clicks into customers. They focus on customer engagement, lead generation, and making a lasting impact in niche markets. Their content assets include blogs, video scripts, case studies, testimonials, and user-generated content.

Here is how the eight-burst process works:

1. Insight Gathering: Eightburst delves into brand immersion, industry trends, and customer personas to focus their SaaS content marketing services effectively.

2. Strategic Brainstorming: The team creatively brainstorms content ideas aligned with audience interests and brand messaging.

3. Content Architecture: Designing a framework outlining effective content types, formats, and channels for maximum impact.

4. Narrative Crafting: Writers and designers collaborate to create engaging narratives in various formats like blog posts and videos.

5. Quality Assurance: Rigorous quality checks ensure content accuracy, relevance, and SEO optimization before publication.

Eightburst Marketing also provides services like targeted content strategies, leveraging cutting-edge SEO techniques, content amplification through social proof, data-driven content refreshes, and updates.

Location: Delhi, India

Case Studies:

1. Boosted Demoboost's organic traffic by 666% in 6 months with Content Marketing.

2. Helped Zazz reach the top 10 on SERPs & boost conversions by 40% with Content Marketing.

Pricing: Starts at $2,500 for SaaS content marketing services

2. Omniscient Digital: Organic Growth Agency for B2B SaaS Companies

Source: https://beomniscient.com/

Omniscient Digital is an organic growth marketing agency specializing in helping marketing leaders at B2B SaaS software companies leverage SEO and content to drive business growth. Their SaaS content marketing services involve developing bespoke content strategies through research and analysis, executing sustainable SaaS SEO programs to demonstrate subject matter expertise and improve website authority, monitoring performance metrics, and optimizing strategies based on data insights.

Omniscient Digital creates various types of content for clients, including expert-level thought leadership content, blog articles, and content tailored to the client's voice and tone. They have a track record of significant results for the clients, such as substantial increases in organic sessions, product signups, conversions, and organic traffic.

Location: Texas, US

Case Study:

1. Helped AppSumo grow blog traffic by 843% and brings in $165,000 worth of monthly organic traffic through a structured approach involving competitor analysis, keyword targeting, content production, and promotion.​

2. Increased Lokalise's blog organic traffic by over 100% in seven months.

Pricing: Starts at $10,000 per month for SaaS content marketing services

3. Codeless: A Long-Form SEO Content Agency for Fast-Growing B2B SaaS Businesses

Source: https://codeless.io/

Codeless is an SEO and content company that combines SEO, content creation, and PR to produce SERP-topping content for industry leaders in highly competitive online spaces. Their proven, predictable, and repeatable process ensures long-term and category-leading client ROI. Codeless creates various content assets for clients, including blog posts, articles, whitepapers, case studies, infographics, videos, and more.

The agency also has its own custom workflow with a three pillar approach - strategize, produce, and optimize, which ensures that they target proper keywords, consistently create quality content, and optimize SEO after publication. Through alignment strategies, scalable SEO techniques, editorial process operationalization, and scalable acquisition strategies, Codeless helps clients generate high-quality and ROI-focused content.

Location: Colorado, US

Case Study:

1. Implemented a large-scale content creation strategy for Monday.com that led to an increase from 12,586 to over 304,000 monthly site visitors and improved the site’s ranking for over 140,000 organic keywords.​

2. Enhanced Chargify’s content marketing efforts to boost their traffic and improve their brand visibility in a competitive market.​

Pricing: Starts at $10,000 per month for SaaS content marketing services.

4. Kalungi: SaaS Marketing Agency for Early-Stage Software Companies

Source: https://www.kalungi.com/services/content

Kalungi offers SaaS content marketing services that drive pipeline growth for B2B SaaS companies. Their content marketing team creates and manages content programs to attract ideal customers, educate them on products, and establish trust. Their speciality lies in developing lead magnets, messaging and brand voice content, case studies, website copy, testimonials, blog posts, email copy, and FAQs for their clients.

One key aspect of their content marketing approach is the strategic development of a content calendar and content strategy. Their strategic calendar ensures consistent, high-quality content that addresses all buyer stages, driving organic growth and sales.

Location: Washington, US

Case Study:

1. Boosted CCD Health's lead generation, up to two to three leads per week.

2. Developed a marketing infrastructure quickly for Beezy, an enterprise digital workplace solution, that significantly enhanced their sales pipeline and overall business growth.

Pricing: Starts at $45,000 for a monthly engagement with a fractional CMO.

5. Single Grain: ROI-Focused SaaS Marketing Agency

Source: https://www.singlegrain.com/content-marketing-agency/

From SEO to paid ads, Single Grain offers full-service digital marketing for SaaS businesses to boost conversions and sales. Their team of talented copywriters, content writers, strategists, and graphic designers uses the latest approaches to produce engaging content that ranks well on search engines.

content that Single Grain creates includes blog posts, articles, landing pages, e-books, website content, email campaigns, case studies, white papers, infographics, videos, and Web3 content. Single Grain’s content marketing services are designed to drive results and have helped customers like Amazon, Uber, Airbnb, and Salesforce grow their brand and revenue successfully over the years.

Location: Remote

Case Study:

1. Helped Winedeals improve blog performance by 268% using AI, with an average CTR rate improvement of +0.6% (from 0.48% to 1.08%) and an average position improvement of 11.7%

Pricing: Custom pricing; request a quote from the sales team.

6. Uplift Content: A Content Writing Agency for SaaS Businesses

Source: https://www.upliftcontent.com/

Uplift Content is a SaaS content writing agency that helps SaaS businesses create content assets that can elevate their brand story. Their expert team of writers and strategists use the best elements of research and storytelling to produce compelling content and marketing collateral for high-growth B2B SaaS companies that boost traffic, attract leads, convert customers, and generate revenue.

Their content assets include blog posts for driving traffic, ebooks for lead generation, case studies as sales tools, and white papers for lead nurturing. Uplift Content's experienced writers focus on crafting high-quality content that aligns with their clients’ business goals, helping them stand out in the competitive SaaS landscape.

Location: Halifax, Canada

Case Study:

1. Created case studies for LeanData that increased case study page views by 124%

2. Streamlined case study creation for WalkMe, a Digital Adoption Platform (DAP), that led to a 400% increase in page scrolling, 206% more page views, and a 435% boost in time spent on the page.

Pricing: Starts at $2,500 per month for SaaS content marketing services.

7. Accelerate Agency: SaaS SEO Growth Agency

 Source: https://accelerateagency.ai/content

Accelerate Agency is a professional digital marketing agency that maximizes SEO performance for its clients and helps them generate leads and revenue. Through content partnering, onsite SEO content, high authority links, and converting copy, they develop and maintain a user-focused content strategy aligned with clients' marketing objectives. Their skilled writers specialize in creating optimized pages tailored for SaaS businesses.

Accelerate Agency handles strategy, ideation, creation, and distribution for a huge range of content types, including articles, eBooks, user stories, social media, and FAQs.  They also provide offsite content, link building, and outreach, utilizing connections with notable domains like HubSpot and TechCrunch to enhance rankings.

Location: Bristol, UK

Case Study:

1. Contributed to a significant increase in the ARR pipeline, achieving an ROI of 120: 1 for RingCentral.

2. Secured thousands of backlinks, resulting in a 4,130% increase in non-branded traffic and a 2,385% increase in traffic value for Dialpad.

Pricing: $10,000-$49,000 per month (Clutch)

8. Content Allies: Best B2B Podcast Agency and Production Service

Source: https://contentallies.com/services

Content Allies is a B2B SaaS content marketing agency specializing in comprehensive B2B podcasting services, including strategy development, production, guest scheduling, organic promotion, and paid promotion. They tailor services to meet specific client needs and ensure business results through strategic podcasting.

Content Allies produces podcast episodes, show notes, SEO articles, and YouTube content, as well as audio editing, writing, design, and promotion. This enables clients, particularly SMBs and enterprises, to concentrate on their main business as Content Allies enhances their podcast presence.

Location: Colorado, US

Case Study:

1. Helped Tonkean, a business process management platform, to establish a leading position in their industry through a dedicated podcast.

2. Achieved 1,000 downloads per podcast episode developed to generate demand for Embedded Financial Services.

Pricing: $25-$49 per hour (Clutch)

9. Refine Labs, a B2B SaaS Demand Generation Agency

Source: https://www.refinelabs.com/content-creative-services

Refine Labs serves growth-stage B2B SaaS companies with content marketing services (available through Refine Studio) to improve the positioning and strategic narrative of the SaaS product or service on web, digital, and social media platforms and give them a competitive edge.

A key focus of Refine Labs is to create content and integrated campaigns that increase buyer engagement, generate demand, and drive sales. Their strategies include conversion funnels, targeted ads, and narrative amplification tailored to Ideal Customer Profiles (ICPs). As a SaaS content strategy company, its primary focus is on revenue generation and collaborating with client teams to quickly achieve measurable outcomes.

Location: Massachusetts, US

Case Study:

1. Helped Clari revamp its go-to-market strategy, leading to a 64% increase in win rates and a 67% reduction in acquisition costs.

2. Assisted Vena in increasing its pipeline velocity by an impressive 745% through strategic narrative development and demand generation execution.

Pricing: Starts at $20,000 per month for SaaS content marketing services.

10. Grow and Convert: A Content-Focused SEO Agency for SaaS Companies

 Source: https://www.growandconvert.com/content-marketing-service-agency/

Grow and Convert is an inbound marketing agency that focuses on developing bottom-of-the-funnel (BOFU) pieces optimized for search engines with the goal of ranking for high-intent keywords and generating leads, sales, demos, or trials. Grow and Convert has a significant presence in both the B2B and B2C sectors. In addition to this, they assist small and mid-sized enterprises in developing content subjects that have a high conversion rate.

They follow a four-step process—content planning, writing, promotion, and analytics—to deliver effective outcomes. Their approach includes expert interviews, quality link-building, and detailed data analysis. With over six years of experience, they have a strong record of producing Google SERP-ranking content that drives client conversions.

Location: Remote

Case Study:

1. Improved signups for Leadfeeder by shifting their content strategy from top-of-funnel, story-based articles to focusing on high-intent, "pain-point SEO" articles.

Pricing: Custom pricing; request a quote from the sales team.

11. Skale: SEO-Focused Content Agency for SaaS Businesses

Source: https://skale.so/seo-content-writing/

Skale is another B2B content marketing agency focused on expert-led SEO content production and marketing services that build a powerful revenue engine for your SaaS business. They establish their clients as thought leaders by producing user-centric content optimized for search engines and user interaction.

Skale crafts SEO-driven content (guides, checklists, etc.) using expert insights and data to turn SEO into a lead machine for SaaS businesses. Their process ensures high-quality, original content through comprehensive optimization and end-to-end quality checks.

Location: London, UK

Case Study:

1. scaled Maze’s monthly organic signups by over 283% in under 6 months.

2. Increased revenue for Rezi by 176% in just 4 months.

Pricing: Starts at $4,000 per month (retainer-basis) for SaaS content marketing services.

12. Writing Studio: A Content Creation Agency for Industry-Leading SaaS Enterprises

Source: https://writingstudio.com/

Writing Studio, as the name suggests, is a content marketing agency that assists companies in producing premium-quality content quickly. They offer content marketing services to many industries, including SaaS. They create content assets such as blog posts, press releases, web content, articles, scripts, white papers, e-books, technical and SEO content, product descriptions, and newsletters.

Writing Studio's content pros (industry experts) craft revenue-driving blog & website content to boost traffic, engagement, and sales. They focus on quality and expertise to build sustainable content strategies that establish your industry authority.

Location: Auckland, New Zealand

Case Study:

1. Helped with blog content for Lab Effects to grow their organic reach.

Pricing: Starts at $0.20 per word for long-form content.

Importance of SaaS Content Marketing and Why Outsource It To an Agency

A strategic content marketing plan is essential for growing traffic, qualifying leads, user acquisition, and brand loyalty. Here's how outsourcing to a SaaS content marketing agency can give you the edge in SaaS growth:

1. Competitive Vantage Point: SaaS is a highly competitive sector; specialized content marketing agencies bring critical industry knowledge.

2. Expertise: Agencies offer professionals adept in creating impactful SaaS content that drives conversions and cultivates advocates.

3. Resource Efficiency: Outsourcing frees up time and resources, allowing you to focus on core activities like product development and customer support.

4. Access to Talent: Engage with top talent and resources without the burden of recruitment costs and ongoing employee expenses.

5. Sustainable Growth: The right agency can drive long-term growth, establishing industry authority and attracting qualified leads throughout the sales cycle.

Choosing the Right Marketing Agency for Your Business

Here are some common criteria you should keep in mind while selecting a B2B SaaS content marketing agency for your business:

1. Define Your Goals and Expectations

Clearly outline your content marketing objectives, such as brand awareness, lead generation, or customer retention. Identify metrics for success, like website traffic, conversions, or engagement rates, to ensure alignment with the agency's capabilities.

2. Evaluate Their Expertise

Assess the agency's approach to content creation, distribution, and optimization. Look at their client roster to see if they’ve worked with businesses similar to yours. Evaluate for expertise in SaaS industry trends, audience targeting, SEO, and content formats that resonate with your target audience.

3. Review Portfolio, Case Studies, and Client Testimonials

Examine the agency's past work (for example, content campaigns that demonstrate good, proven expertise), including case studies and client testimonials, to gauge their track record of success. For reviews, you can check on platforms such as Google Reviews, G2, Capterra, and more.

4. Understand Their Process, Team Experience, and Reporting

Validate the agency's content creation process, team experience, and communication protocols. Ensure they have a collaborative approach, provide regular updates throughout the process, and offer transparent reporting on campaign performance.

5. Assess the pricing model and Service Availability

Consider your budget and the agency's pricing model—whether project-, retainer-, or performance-based. Check to see if they offer transparent pricing plans. Determine if they offer scalable services that meet your needs and provide flexibility in services.

6. Check Content Promotion and Use of the latest trends

Analyze the agency's email marketing, influencer collaborations, social media marketing, and other content promotion tactics. To achieve the best outcomes, make sure they know about the latest developments in audience behavior and content marketing.

KPIs To Track the Performance of Your SaaS Content Marketing Agency

Working with a content marketing agency can only be rewarding for your SaaS business if you measure the performance of the content being created and published.

Here are some of the most essential KPIs that can best track the performance of your SaaS content marketing agency:

1. Content Reach and Visibility Metrics

Track metrics such as social shares, backlinks, and impressions to gauge the reach and visibility of your content. You should also measure the number of unique visitors to your website to understand the overall exposure of your content to your target audience.

2. Website Traffic and Engagement Metrics

Monitor metrics like page views, bounce rate, and time on site to evaluate the effectiveness of your content in driving website traffic. You should also analyze user behavior to identify high-performing content and areas for improvement.

3. Lead Generation and Conversion Metrics

Measure the number of leads generated from sign ups, demos booked, content downloads, newsletter sign-ups, and gated assets. You should also track conversion rates at each stage of the sales funnel to assess the impact of content on lead quality and conversion rates.

4. SEO Performance Metrics

Monitor keyword rankings, organic traffic, and domain authority to evaluate the impact of content on search engine visibility / rankings. You should also assess the effectiveness of SEO strategies in driving traffic and improving search engine performance.

5. Customer Acquisition Cost (CAC)

Calculate the cost of acquiring customers attributed to content marketing efforts, including production costs, distribution costs, etc. You should also compare CAC to customer lifetime value (CLTV, explained in the next pointer) to ensure the profitability and scalability of content marketing initiatives.

6. Customer Lifetime Value (CLTV)

Measure the total value of a customer over their entire relationship with your company. You should also track CLTV to assess the long-term impact of content marketing on customer retention, repeat purchases, and lifetime revenue and see how it compares to the cost of gaining a specific customer.

7. Monthly Recurring Revenue (MRR) Growth

Monitor MRR growth attributed to content marketing activities, such as upsells, cross-sells, and subscription renewals. You should also track changes in MRR over time to assess the impact of content marketing on revenue growth and customer retention.

8. Content ROI and Attribution

Calculate the return on investment (ROI) of content marketing campaigns by comparing the cost of content production and distribution to the revenue generated or cost savings achieved. You should also use the correct attribution models to measure the contribution of content to conversions and revenue accurately.

In Summary

Choosing the best content marketing agency for SaaS can be a game-changer, transforming the definition of success for your SaaS business! However, it can also be challenging since different SaaS content marketing agencies offer different services. In light of this, the key to finding the right SaaS content marketing agency lies in determining your specific marketing needs and goals.

We hope you can find your content marketing partner among the aforementioned options in our list. Before making a commitment, we recommend checking out a few different agencies.