10 Agencies Combining UGC and Performance Marketing for Growth
User-generated content shapes modern marketing in ways no brand team can replicate. Real voices, real faces, real influence. It’s no surprise that 77% of shoppers say they’re more likely to buy a product they discovered through UGC.
But to make it work, you need more than just creators; you need pros who know how to turn UGC into high-performing creative assets. That’s where specialized agencies come in. To save you time, we’ve rounded up the top players redefining this space.
In this article, you’ll find:
- Agencies that lead in scalable UGC production
- Key services and industries they master
- Examples of who they’ve worked with and what they’ve achieved
Keep reading and discover who’s setting the real standard for UGC in 2025.
P.S. If you’re deep into UGC, you’ll want to check out our list of leading influencer marketing platforms, the tools that keep creators and brands perfectly in sync.
TL;DR: Top UGC Marketing Agencies
- inBeat: The top agency for blending UGC with performance marketing. inBeat turns creator-made videos into measurable performance assets, driving massive growth, like a 1,700% increase in registrations and 92% drop in cost per lead for Booksy. Their strength lies in scaling authentic content across paid channels to cut acquisition costs and accelerate ROI.
- Fieldtrip: A full-service agency connecting creative, media, and analytics into one growth engine. Fieldtrip delivers scale through data-driven UGC and performance media, building 750+ content assets and achieving up to 60% lower CPA and 150% higher customer value for clients.
- Cure Media: A data-backed influencer agency using AI analytics to refine and scale UGC in real time. They manage 250+ monthly influencer posts with 70% creator retention, keeping content authentic, consistent, and conversion-focused across multiple markets.
- SHOUT Agency: Creator-first performance shop with access to 200K influencers. SHOUT builds viral TikTok and Instagram campaigns that blend entertainment and strategy, like 5.4M views and 122K engagements from one activation, turning cultural trends into conversions.
- Sticki: A UGC and influencer agency powered by smart discovery tools and emotionally driven storytelling. Sticki’s campaigns, such as Nike Melbourne Marathon, deliver real outcomes (40K tickets sold out early, 14.92x ROAS, and major cost reductions), all through story-based creator content.
What Is a UGC Marketing Agency?
A UGC marketing agency turns everyday creators into brand storytellers. It sources talent that matches your market, manages them, and transforms their content into usable assets.
Every video, testimonial, and product clip feels authentic but optimized for results. They operate at the crossroads of culture, commerce, and creative instinct. Their job is to keep your brand relevant through real people.
You’ve got the picture. Now let’s see what makes hiring a UGC agency a real power move.
Key Reasons to Hire a UGC Marketing Agency for Your Brand
There’s a clear difference between running UGC yourself and working with people who do it every day. Here’s what makes that partnership worth it:
1. You Access a Creator Network You Could Never Build Alone
You access a creator network you could never build alone. UGC agencies live in creator circles the way talent scouts live backstage. They already have communities of vetted creators across every niche, region, and format.
And since user-generated content inspires more trust than branded messages for 84% of consumers, that network becomes your shortcut to credibility. You gain instant access to people who already know how to shoot, edit, and perform in ways that audiences believe and engage with.
These connections speed up every campaign. Need 20 skincare creators in three days? They can do it. Need one voice that nails your tone? They know who to call.
2. You Get Clear Contracts and Predictable Workflow
Did you know that brands that incorporate UGC into their marketing see a 161% increase in conversion rates? That kind of impact only happens when the creative process runs smoothly, and that’s exactly what a UGC marketing agency ensures.
A specialized agency handles contracts with creators from start to finish: usage rights, deliverables, payment terms, and renewals. Everything stays clean and transparent, which protects your brand from legal gray zones that happen with freelance deals.
They already know how to structure agreements for paid ads, whitelisting, and long-term partnerships. That means no last-minute
3. You Save Budget by Outsourcing Instead of Building In-House
Running UGC in-house means hiring, managing, and paying multiple people: creators, editors, coordinators, and strategists. That stack of salaries adds up fast before the first video even hits your feed.
A UGC marketing agency already has that structure in place. You pay for output, not overhead. They run the process efficiently, using systems built from hundreds of past campaigns.
Many companies report cost savings of up to 85% by outsourcing marketing roles instead of staffing them internally, and UGC production is no exception. So, who’s actually leading the charge in UGC right now? Let’s find out:
A Closer Look at the Most Successful UGC Marketing Agencies
Every name on this list earned its place by mastering the blend of creativity, creator management, and performance.
1. inBeat
inBeat ranks among the top agencies blending UGC and performance marketing for growth. The team builds social-first performance strategies that make every ad scroll-stopping and every impression measurable.
They merge UGC creation with precise media buying to produce campaigns that scale efficiently while staying authentic. Their strength lies in transforming user-generated content into performance assets that convert.
inBeat’s network of elite creators (the top 2%) crafts branded videos that mirror organic trends yet move metrics like ROAS and CPA. Every piece of content is tested, refined, and distributed through paid channels to amplify reach and accelerate growth. Take their TikTok-first UGC strategy for Booksy, a beauty scheduling app.
inBeat reimagined the brand’s B2B growth by targeting nail techs and barbers through relatable pain points such as no-shows and double bookings. The result? A 1,700%+ increase in business registrations within three months, 637% month-over-month growth in app installs, and a 92% decrease in cost per business registration. TikTok outperformed Meta, achieving $22 vs. $136 cost per registration.
Beyond UGC and influencer campaigns, inBeat fuels growth through PPC, Meta and Google Ads, SEO with link building, and email marketing. Each service complements their content-driven approach, uniting creativity and performance under one roof.
Industries: Beauty, Mobile App, CPG and DTC brands, Retail, eCommerce, Agencies, Fashion, Food
Notable clients: New Balance, Deux par Deux, Linktree, Hopper, Nissan, Disney
Key services:
- Digital Marketing
- ABM Campaigns
- Link-Building
- Paid Media
- Social Media Marketing
- UGC Creation
- TikTok and Instagram Marketing & Advertising
- Micro-Influencer and Nano-Influencer Marketing
- SEO Solutions
- Content Marketing Services
- Creative Production
- Brand Development
- Product Marketing
- Growth Marketing
- Lead Generation
Reason to work with inBeat: You scale faster with UGC that cuts acquisition costs by up to 92%, as proven in Booksy’s 1,700% growth case.
2. Fieldtrip
Fieldtrip is a top-tier agency helping brands scale faster by fusing UGC with performance strategy from day one. Their full-service model connects creative, media, and analytics into one seamless system designed to scale results across every channel.
Their process begins with a deep growth audit that identifies the strongest content levers for conversion. From there, Fieldtrip develops original UGC campaigns, designs brand systems, and deploys performance media across platforms.
Fieldtrip’s services span programmatic display and video ads, connected TV, out-of-home, and full video production, all supported by unified analytics and creative iteration. Their results speak clearly:
- For Native, they produced 750+ UGC assets across four campaigns, achieving double their content goals.
- For Hurom, they cut CPA by 60%, tripled ROAS, and increased customer value by 150% with full-funnel UGC and paid media execution.
Industries: CPG, Fashion, Beauty, Technology, Wellness, Sports, Gaming, Food & Beverage, And B2B Markets
Notable clients: Native, Nordstrom, OpenAI, Miro, Meta, Hurom
Key services:
- Strategic audits, growth roadmaps
- Brand & design systems, UGC & influencer content, short- and long-form video, branded content, podcast production
- Paid social, search, programmatic display & video, connected TV, out‑of‑home, influencer media
- Performance analytics, creative testing & reporting, measurement & attribution, targeting & activation
Reason to work with Fieldtrip: You scale smarter with a team proven to build 750+ UGC assets for just one client, slash acquisition costs by 60%, and grow customer value by 150%.
3. Cure Media
Cure Media is a UGC and influencer powerhouse that knows how to mix data with creative instincts in a way that actually drives results. Their AI-powered analytics platform doesn’t just report on performance; it gives real-time visibility into what’s working, so campaigns can be refined as they scale.
They’ve built one of the most vetted creator networks in the space, producing authentic content across TikTok, Instagram, and Snapchat without any dip in quality. So how does that translate into real outcomes?
Take their work with Kappahl. Shifting from retail to e-commerce through an “always-on” micro-influencer strategy that delivered around 250 influencer posts per month across multiple markets. Their approach to reactivating roughly 70% of creators monthly while rotating 30% keeps campaigns fresh and high-performing.
Industries: Fashion & Apparel, Beauty & Personal Care, Home & Interiors, Consumer Goods / FMCG, Lifestyle & Wellness
Notable clients: Kappahl, Glossybox, Skincity
Key services:
- Strategy & creative concepting
- Creator sourcing and vetting
- Campaign execution & influencer management
- Content production and platform adaptation
- Real-time measurement & optimization
- Always-on (ongoing) influencer & UGC activations
Reason to work with Cure Media: You’ll partner with a team proven to scale over 250 monthly influencer posts while maintaining 70% creator retention, ensuring consistent content flow.
4. SHOUT Agency
SHOUT blends performance marketing with creator-first content strategies that hit hard on TikTok and Instagram. They’ve got a 200,000-strong network of creators and influencers, which means fast turnarounds and high-volume output across verticals.
Their core focus spans creator marketing, UGC production, and market research, all wired for ROI. They helped Takis launch its “Volcano” flavor in Aldi with a TikTok campaign that didn’t just rely on random reach.
Instead, they rolled out funny in-store skits, blind taste tests, and heat challenges with 68 creators, landing 5.4 million views and 122K engagements. With Dwell Students, they worked with 20 UK-based creators to spotlight real student life and show what living in Dwell accommodations actually looks like. From daily routines to communal spaces, the content was built to resonate and convert.
Industries: Music, Technology, Food & Beverage, Gaming, Fashion, Accommodation, Travel, Dating, Finance, Social
Notable clients: Takis, Dwell Students, NHS, Red Bull
Key services:
- Creator / influencer marketing (especially nano & micro)
- UGC content production
- Campaign strategy & execution
- Market research & audience insight
- Performance optimization & measurement
Reason to work with SHOUT Agency: You’ll tap into a 200K creator network that already delivered 5.4M views and 122K engagements on a single TikTok campaign.
5. Sticki
Sticki is a full-service influencer and UGC agency that pairs data precision with creative instinct. Their proprietary sticki discovery tool scans millions of creator profiles to find ideal audience matches, ensuring every activation feels natural and targeted.
Their offering covers everything end-to-end: from sourcing nano and micro creators to handling production, content library management, live activations, and full analytics.
For the Nike Melbourne Marathon, Sticki built an emotionally charged campaign around runners’ stories and training journeys. The result: over 40,000 tickets sold out 14 weeks early, 17,500 people on the waitlist, a 14.92x ROAS on Meta (nearly triple target), and a 66% year-on-year rise in sign-ups achieved at 28% lower cost.
Industries: Travel & Leisure, Home, Pets & Lifestyle, Fashion & Beauty, Technology, Apps & Gadgets, Food & Beverage, Health & Wellness
Notable clients: Nike, Sortible, Uniting
Key services:
- Influencer Marketing Campaigns
- User-Generated Content Production
- Mass Nano / Micro Influencer Collaborations
- Photography & Videography (shoots, visual content)
- Events & Brand Activations
- Content Library (evergreen assets)
- Creator Sourcing & Discovery
Reason to work with Sticki: You’ll collaborate with a team that delivered a 14.92x ROAS and sold out a 40K-ticket event 14 weeks early through powerful, story-driven UGC.
6. Bark.London
BARK positions itself as a performance-first UGC agency built for DTC and e-commerce brands that care about creative impact and revenue lift. They handle every step: briefing, vetting, managing, and scaling creator content so it can adapt across different ad formats and platforms.
Their data science and creative teams work together in real time, allowing campaigns to evolve based on actual performance signals. For free soul, their women’s wellness client, BARK delivered a +400% year-on-year increase in new customer revenue.
They achieved it through a full-funnel approach that combined paid media, creator-led content, and tailored data science. They also built a custom stack with LTV modeling, media mix optimization, and real-time dashboards to tighten acquisition efficiency and position Free Soul ahead in its category.
Industries: eCommerce / Direct-to-consumer, Consumer goods / Retail, Fashion & Accessories, Health & Wellness, Tech / Digital Products, Lifestyle Brands
Notable clients: Free Soul, Lions Prep, Muihood
Key services:
- UGC campaign strategy & creative direction
- Creator sourcing, vetting, and management
- Content brief development & oversight
- Production (shooting, editing) & variation creation
- Content adaptation (format localization, asset repurposing)
- Ongoing optimization & iteration based on performance data
Reason to work with Bark.London: You’ll work with a team that drove +400% new customer revenue using a custom data stack designed for full-funnel performance.
7. Clark Influence
Clark Influence runs as a hybrid influencer and UGC agency operating across Canada, France, and the U.S. They help brands create content libraries that match the rhythm of each platform 9 TikTok, Instagram, and YouTube included.
Their model connects UGC and paid campaigns under one strategy, showing how performance climbs when authentic creator content feeds ad delivery. They’ve partnered with over 280 clients and built a 55-person team of experts who manage everything from ideation to production.
For Mentos Canada, they transformed Belleville’s skatepark into a “baskatebowl,” blending basketball, skating, and BMX in one event. The activation revived the space and brought together pro athletes and young creators to generate buzz, producing photo, video, and influencer content aimed at Gen Z and Gen Y audiences.
Industries: Beauty & Cosmetics, Fashion & Apparel, Consumer Goods / Retail, Food & Beverage, Tech / Digital Products, Lifestyle & Wellness
Notable clients:
Key services:
- Strategy & creative briefing
- Creator sourcing, vetting & matching
- Content production (video, images, testimonials)
- Adaptation & repurposing across formats
- Campaign delivery & content handover
- Data analysis, optimization & iteration
Reason to work with Clark Influence: You’ll team up with an agency backed by 55 experts and 280 client wins that knows how to turn live activations into platform-ready UGC.
8. ASTUDIO
ASTUDIO runs out of Dubai as a UGC and creative studio tailored to luxury brands and government institutions across the Middle East. With 22 years of experience, 14 awards, and over 1,000 campaigns delivered, they’ve built a serious track record blending creative precision with large-scale execution.
Their team oversees full UGC workflows, rom strategy and influencer partnerships to content curation, moderation, and analytics. For the Mall of the Emirates, ASTUDIO produced over 340 content pieces to unveil the “Store of the Future.”
The activation included interactive short videos, a long-format film synced to smart screens, lift-and-learn displays, and magic mirrors. The campaign ran for three months and connected physical retail with digital storytelling to introduce a hybrid shopping experience.
Industries: Luxury Goods & High-end Fashion & Jewellery, Government / Public Sector, Hospitality & Hotels, Tourism & Destination Marketing, Consumer Lifestyle & Culture
Notable clients: NEOM, CHANEL, Jo Malone London
Key services:
- Strategic UGC planning & campaign conceptualization
- Influencer / user collaboration & content collection
- Content curation, moderation & brand alignment
- Integration of UGC into broader marketing channels
- Performance analytics, reporting & optimization
- Public sector & government UGC campaigns
Reason to work with ASTUDIO: You’ll partner with an agency that’s delivered 1K+ campaigns, earned 14 awards, and created 340 unique assets for a single luxury retail launch.
9. Hustler Marketing
Hustler Marketing approaches UGC like a performance engine built for scale. Their team runs over 100 creative tests every month to uncover the strongest hooks, formats, and creators, turning content into a repeatable system for ad performance.
Each winning variation gets expanded fast, feeding a steady cycle of creative optimization. By pairing UGC creatives with retention channels like email and SMS, they create a continuous feedback loop that drives acquisition and retention simultaneously. For TAO Clean, they applied their Creative Performance Loop™ to overhaul ad output.
The campaign delivered a 3.2x ROAS while cutting acquisition costs in half, proving how fast testing cycles and data-backed creative iteration can change the trajectory of a brand.
Industries: eCommerce / Direct-to-Consumer, Health & Beauty / Personal Care, Consumer Goods & Gadgets, Supplement / Wellness Brands, Specialty / Niche Product Brands
Notable clients: TAO Clean, Vegan Lifemoss, Salad Code
Key services:
- Creative brief & strategy development
- Creator sourcing, vetting & relationship management
- Content production, editing & variation creation
- Ad creative testing & optimization
- Performance monitoring, analysis & iteration
- Scaling top-performing creatives
Reason to work with Hustler Marketing: You’ll collaborate with a team that runs 100+ creative tests monthly and delivers up to 3.2× ROAS while cutting acquisition costs by 50%.
10. Last Night Media
Last Night Media specializes in UGC-style video ads that look authentic yet feel refined. They produce content that mimics the spontaneity of user videos while maintaining high production quality through on-site shoots with local actors and pro-level gear.
The result is a creative ads that feels real but performs like studio work. Their process covers everything from ideation, scripting, casting, filming, and editing to delivering multiple performance variations backed by analytics.
Their team brings over 24 years of combined experience and has produced more than 42,000 videos, amassing 2.5 billion+ views across platforms. The style leans into TikTok-driven formats with quick cuts, direct hooks, authentic storytelling, and tight CTAs that drive conversions.
Industries: Mobile Games / Gaming Apps, Direct-to-consumer Brands, Consumer Tech & Software, Services (local To Global), E-commerce / Retail, Lifestyle & Consumer Apps
Notable clients: BMW, Codeway, Genshin Impact, Hoyoverse
Key services:
- Concept & strategy for UGC campaigns
- Production of UGC-style video ads (shooting, editing)
- Creator or local talent utilization to simulate genuine content
- Iterative creative testing & optimization
- Multi-format repurposing for ads & social media
- Full campaign management and delivery
Reason to work with Last Night Media: You’ll partner with a team that’s created 42K+ videos and driven 2.5B+ views through UGC-style ads that balance authenticity with high production value.
How to Choose the Best UGC Marketing Agency for Your Business
Before you sign any contract, pause and check for these signals that separate professionals from amateurs.
1. Evaluate Their Testing and Iteration System
UGC thrives on testing. Ask how they track content performance and what happens after a video goes live. Nearly 49% of ad-driven sales lift comes from the creative itself, and a serious agency treats every post like data: dissecting hooks, formats, and engagement patterns to drive results.
You’ll know they’re worth it when they show dashboards, reports, or case studies where they adjusted creative angles mid-campaign. If all they talk about is “great storytelling” without backing it with numbers, they’re winging it.
Remember: Testing is the difference between content that entertains and content that actually sells.
2. Check How Deeply They Understand Your Industry
Industry context changes everything. A creator who knows the rhythm, visuals, and tone of your market can turn casual viewers into loyal buyers. That’s why you need an agency that already gets the culture, audience triggers, and content rules shaping your space.
Recent global research shows 81% of consumers ignore irrelevant marketing, so if your agency doesn’t understand your niche, your campaigns won’t even register. Ask how they’ve adapted campaigns for brands similar to yours. A real agency can show examples, explain what worked, and describe why. Watch for ones that speak in generalities or overuse buzzwords, that’s code for guessing.
3. Make Sure They Understand Platform Rules and Regional Laws
Every platform has its own rules, and every country has its own ad laws. A skilled UGC agency knows both. They understand disclosure standards, licensing terms, and usage policies across TikTok, Meta, and YouTube, ensuring your campaigns stay compliant.
In 2025, nearly 30% of ads were removed for policy violations, showing how easily brands lose visibility when agencies overlook regional or platform-specific terms. Ask how they handle sponsored disclosure or cross-border creator deals. A great agency will mention tools or legal advisors they use for compliance. If they shrug it off or say “we’ve never had issues,” that’s a red flag.
Wrapping Up
You’ve just seen the agencies that lead in user-generated content marketing. Each one brings proven experience, strong creative systems, and serious results. Partnering with the right UGC agency means more than getting content made. You get campaigns that convert, creators who actually move your audience, and performance that compounds with every test and iteration. That’s how you stop guessing and start scaling.
Now it’s your move. Choose an agency that aligns with your goals, your budget, and your brand’s voice. You’ve got a smart shortlist and the clarity to pick with confidence.
P.S. After you shortlist your UGC agency, slide over to our best blogger outreach agencies in the USA guide, the next step in expanding your brand’s influence.
Frequently Asked Questions
1. How much do UGC marketing services cost?
It depends on scope, creator experience, and usage rights. In 2025, one UGC video typically runs between $150 and $300+ for a mid-level creator. If you require extended usage (ads, multiple platforms, exclusivity), expect premiums. Ask agencies for sample pricing, usage tiers, and breakdowns. If they give vague ballparks, that’s a red flag.
2. Why should you hire a UGC marketing agency?
Because managing creators, contracts, and content takes structure. A UGC agency already has teams, systems, and data that turn creator videos into high-performing assets. You save time, avoid production chaos, and get content that’s tested for engagement. They know what performs on each platform. That’s why they deliver results faster and cleaner.
3. Are UGC Marketing Agencies worth it?
Absolutely. A good UGC agency gives you content that converts, scales fast, and feels real to your audience. They turn creative testing into a system, not a gamble. You get consistent assets backed by performance data and audience insight. The value shows up in stronger engagement, better ROAS, and campaigns that actually sell.
4. What’s the difference between an influencer marketing agency and a UGC agency?
An influencer agency focuses on partnerships that boost reach through personal followings. A UGC agency creates content that brands own and reuse for ads, emails, and websites. The first builds exposure; the second builds assets. UGC campaigns work even without influencer audiences.
5. How do I choose the best user acquisition agency?
Look for an agency that treats creative testing as a science and adapts fast to real data. Make sure they understand your industry’s tone, culture, and conversion triggers. The right team follows platform rules, reads the market, and builds campaigns that perform under real conditions.
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