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Can Cleaning Up Your Brand Really Boost Lead Generation?

by Afshan Mairaj | Aug 14, 2025 | B2B Brands, Lead Gen

How Brand Cleanup Can Increase Lead Generation?Marketers spend big on ads, content, and campaigns to drive leads. But there’s a factor many overlook, the state of your brand’s online reputation. If people click your ad, search your name, and find bad press or negative...

Mistakes to Avoid When Chasing Leads on Social Media

by Afshan Mairaj | Jul 25, 2025 | Growth Insights, Lead Gen

Social Media Lead Generation Mistakes to Avoid Establishing a business presence on social media can be both exhilarating and daunting. The rapid speed of sites like Instagram, LinkedIn, and TikTok creates the impression that leads are constantly one post away. There...

How Document Databases Power Agile, Scalable Lead Capture and CRM Systems

by Irfan Rashid | Jul 23, 2025 | Lead Gen

How Document Databases Power Agile, Scalable Lead Capture and CRM Systems In today’s hyper-competitive digital landscape, businesses rely on Customer Relationship Management (CRM) systems and lead capture platforms to drive growth. These systems are responsible for...

Top Lead Generation Fraud Schemes Businesses Should Watch For

by Afshan Mairaj | Jul 21, 2025 | Growth Insights, Lead Gen

Common Lead Generation Scams Businesses Must AvoidIt’s very well known that lead generation drives new revenue streams in any company. Businesses invest much of their money in marketing campaigns, sales outreach, and strategic partnerships to bring in prospects, who...

How AI in Test Automation Improves Lead Generation and Form Performance

by Afshan Mairaj | Jul 17, 2025 | Growth Insights, Lead Gen

Boosting Lead Generation with AI-Powered Test Automation Introduction In today’s digital-first B2B world, websites, landing pages, and lead capture forms are vital conversion tools. A broken form or delayed launch can result in missed opportunities and reduced ROI. AI...

Content Repurposing: 7 Ways to Turn It Into Backlink Gold

by Mushahid Hassan | Jul 16, 2025 | Data collection, Growth Insights, Lead Gen

Content Repurposing: 7 Ways You Can Turn Old Content into New Backlink Opportunities Tired of chasing backlinks the hard way? You don’t always need fresh content to win the SEO game. Some of your best backlink opportunities are already sitting in your archives....
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