by Mushahid Hassan | Sep 29, 2025 | B2B Brands, Lead Gen, Research
How to Evaluate Automation ROI in Consulting When businesses invest in automated consulting services, one of the most important steps is understanding how to evaluate automation roi in consulting. A clear ROI calculation ensures automation efforts deliver measurable...
by Mushahid Hassan | Sep 23, 2025 | Lead Gen, Research
6 Best AI Search Rank Tracking & Visibility Tools for 2025 The way people search has fundamentally changed. Users are now asking questions directly to AI assistants like ChatGPT, Google Gemini, and Perplexity. If your brand is not mentioned in these AI answers,...
by Irfan Rashid | Sep 8, 2025 | B2B Brands, Growth Insights, Lead Gen
Creating High-Quality Leads on TikTok for B2B Brands If you’ve been told several years ago that B2B brands will find qualified leads on TikTok, you wouldn’t have believed it. After all, TikTok has been marketed as the land of dance challenges, memes, and Gen Z...
by Mushahid Hassan | Aug 28, 2025 | B2B Brands, Lead Gen
Navigating Your Digital Marketing MVP: Prioritizing Features for Lead Generation Success Launching a digital marketing initiative, whether it’s a new website, a lead magnet, or a specialized campaign, is equal parts exciting and brutal. You’re working with...
by Irfan Rashid | Aug 21, 2025 | Growth Insights, Lead Gen
7 Proven Strategies to Gain Trust from Financial Leads in KYC and Onboarding KYC is necessary, but it can feel like a hurdle for busy founders and finance teams. Trust is what turns that hurdle into a handshake. When prospects understand why you need specific...
by Afshan Mairaj | Aug 14, 2025 | B2B Brands, Lead Gen
How Brand Cleanup Can Increase Lead Generation? Marketers spend big on ads, content, and campaigns to drive leads. But there’s a factor many overlook, the state of your brand’s online reputation. If people click your ad, search your name, and find bad press or...
