Integrating Lead Generation Features into Your Mobile App: Best Practices and Case Studies

Lead generation features into your mobile app

The quicker process of integrating lead generation features into your mobile application requires 80% of the developers’ and marketer’s efforts because that’s how you can rule the entire industry.  We all know from the start: What’s the end goal of any efforts made by a web app development company? To get organic traffic and generate leads that are authentic and genuine. 

A lot of companies that have spent thousands of dollars on the design and development of mobile apps are still waiting for authentic traffic and leads that would result in a positive outcome.  This might sound off to you, but if your app misses important lead generation features that capture traction, then there is no use for any of the efforts you’ve made so far. 

In this blog, we are going to explore the exciting ways in which you can add lead-generation features to your mobile app. 

Are you ready to explore it with us? 

But do you know what a lead generation app is? Here you go!

What is a lead generation app?

Mostly, you will hear about lead generation for websites, but now you can get it for web apps as well. SEO is the top priority and choice of the marketers to get leads directly from the applications without investing heavily in it. Lead generation tools are available for the business to help them reach more organic prospects and eventually convert them into loyal customers. All of the tools are used in combination with other marketing techniques like email campaigns, website optimization, and social media management. 

Hence, very soon, you are going to see a lot of businesses investing in lead generation pages and getting organic results as a result. 

What should I consider when choosing a lead-generation application?

There are certain things that one should take care of while choosing any lead generation application for themselves. A lot of factors are taken into account, like which industry you’re targeting, whether you’re selling it to customers directly or targeting the business, what will be the budget for the marketing campaigns, and will there be any sales team?

These are a few of the questions that one should answer before they start encountering the best practices, and features for lead generation web apps. 

What Is lead management? Definition, tools & best practices

Must-Have Features for Lead Generation Web Apps

In this section, we are thoroughly going to explore the interesting lead generation web app features that everyone should include and the practices necessary for drafting the attention of the target audience. 

1. Search engine optimization, local search, and paid marketing techniques

The first and most important technique that is required for the lead generation application is to introduce search engine optimization techniques that open the doors to organic traffic and views for the web app. By integrating different keywords within the context of the web apps, and making them SEO-friendly, it’s easier for people to invest in web apps and generate leads organically. Ahrefs, SEMrush, and some other tools are available for keen marketing and monitoring, enabling instant keyword ranking, and tracking. 

However, one should not only depend on SEO and search engine optimization; instead, the user should invest time in other techniques like paid marketing, as by running ads, they can earn the attention of the customers more quickly. Moreover, the local search techniques with which you’re targeting the region where the business is located will also help in generating organic traffic.

2. Instant Lead Management

Next, we have lead management, where the lead is managed and monitored by the salesperson and marketing team. Regardless of how many leads you are getting, if you don’t know how to tackle them, you are wasting each one of them. There are still a lot of lead management tools available that enable users to keenly manage leads and send them emails as per the query received. It’s really important to see each of the leads coming to the web app directly from the search engine. 

Best practices for lead management for in-app mobile search UX design

3. Automation in the Lead Generation Web App

You can never forget the fact that there are a lot of tools available that automate a lot of processes, making it easier for business owners to automate the processes and spend less human effort. Automation will save a lot of time, but still, you can’t rely completely on the automation tools. You need to wait and keep a check on the leads manually once a week. 

4. Lead Analytics Overview

Analytics help a mobile app development company learn about the total traffic that came in the month as a conversion or not. There are many factors to take into account before you select any lead generation software. However, a potential lead generation app will help you monitor and measure the results of the marketing techniques and paid campaigns you’ve run so far. You can track the demographics, and different ratios to know in which segment you’re lying at the moment. You can correspond to different queries, and get the best results for your website or web app. Hence, another important practice for a lead generation app is to integrate the analytics feature that lets you learn about your investments and get the results instantly on the dashboard. 

5. Good and Responsive Customer Service

Lastly, a lead generation application should have a responsive yet good customer service team that provides them with the best answers to their weird queries. In a lot of case studies, companies have lost loyal customers due to the worst customer service because they didn’t invest in it. Therefore, it’s requested of all the companies planning to get lead generation practices involved in their web apps or applications to get the best people on board for customer service. 

Wrapping Up: Lead-Generating Practices

We hope you all enjoyed learning about the different features that should be there within the app if you’re planning to make it lead-centric and generate authentic yet organic results. It’s not done overnight; instead, the entire team has to spend days planning strategies and then come up with a roadmap that meets the requirements of the clients. 


About the Author


Priyanka Jain, Content Marketer

Priyanka is a Content Marketer by profession. Priyanka helps with creating new content and auditing existing content for online businesses. She is passionate about writing and creates content that is SEO optimized. Priyanka is responsible for creating new, original, high-quality content for the website with proper keyword research and auditing the existing content to make it quality content.