Digital Marketing Strategies for Boosting Home Service Leads
Home services are in high demand, since people regularly need to maintain essential components in their homes. Some even engage in home improvement to upgrade and modernize their house, which will increase its value. There are many businesses that offer home services, but some of them find it difficult to find customers and make money.
Traditionally, home service businesses advertise their services on billboards, posters, magazines, and other forms of mass media. They used to rely on word of mouth to share positive reviews about their services and attract new customers.
However, with the dominance of technology in our daily lives, and the amount of people who use smart devices to access the internet daily, home service businesses can use digital marketing for their lead generation.
Digital marketing increases brand awareness by advertising a business’s service on the online channels that consumers regularly use. Home service businesses with modest advertising budgets can take advantage of this by creating effective digital marketing strategies that convert a large number of leads into paying customers.
It takes a lot of experience and expertise to create an effective digital marketing campaign, and many home service businesses do not have the personnel with the necessary marketing skills. They can either hire seasoned digital marketing professionals to create a strategy in-house or outsource it to a third-party marketing agency.
Outsourcing to third-party agencies like Hector Home Services Marketing that specializes in home services marketing can give companies access to teams of marketing experts who can use the different types of digital marketing to create a cohesive lead generation strategy. This is often more affordable than hiring experts to work in-house full-time and can deliver fast results.
Types of Digital Marketing
There are many types of digital marketing that marketing experts can combine to create an effective strategy that generates leads on multiple online platforms. The most common ones are the following:
1. Search engine marketing
Search engine marketing involves placing paid advertisements on search engine result pages so internet users can see them when they search for specific keywords that trigger said ads. When setting up these ads, digital marketers have to include keywords that people who are interested in their company’s services are likely to search for on platforms like Google and Bing. They also have to set up negative keywords to prevent their ad from being triggered in irrelevant searches.
Google Ads, Bing Ads, and other ads from prominent search engines are priced in a pay-per-click model where businesses are only charged when their ad is clicked, not viewed. Businesses also have to bid for ad space since many marketers are vying for the same ad slot.
2. Search engine optimization
Search engine optimization (SEO) is the process of making a website rank high on search engine result pages. This allows potential consumers to find a business’s website organically and click on it to learn about the services they provide. SEO allows consumers to organically take an interest in a business, instead of feeling like they were captured by an ad.
There are many actions digital marketers can take to contribute to the SEO process. These include reducing their website loading speed, posting informative and engaging posts on their website, adding relevant keywords to the website content, and building authoritative backlinks.
3. Social media marketing
Social media marketing is the advertising of a business on social media platforms. It is wise to run ads on high traffic social media platforms like TikTok, X (formerly Twitter), Instagram, YouTube, and Facebook. These platforms allow businesses to target the demographic that is mostly likely to be interested in their services. If home service businesses advertise smartly on social media, they will generate high-quality leads that are likely to convert when they learn all about the services they provide.
4. Email marketing
When a home service business generates leads from the other forms of digital marketing listed, they can nurture them with emails. They can obtain their emails by making their website open a tab that requests leads to enter their email address to receive newsletters. They can also get the emails from the generated leads by making them create an account on their website or fill a contact form when seeking more information about the services on offer.
4. Influencer marketing
The internet is full of influencers, as people are drawn to captivating online personalities. These influencers are able to influence their audiences’ purchasing decisions and businesses value this ability.
They can approach influencers who have audiences that are likely to be interested in home services and home improvement and offer them incentives to promote their services to their audience. This form of marketing is effective, as the audience usually trusts the influencer and is likely to take any promotion from them seriously.
Conclusion
Entrepreneurs who own home services businesses can use digital marketing to generate leads and convert them to paying customers. It is more effective than traditional advertising, as it saves costs and significantly increases brand awareness.
However, some businesses may need to outsource their digital marketing to reputable third-party agencies that have experts who can create an effective strategy to generate leads and convert them to customers.
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