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About the Author

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Waseem Bashir, CTO

Before founding LeadGen, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. He brings in expertise of data and design and combines the two to create improved User Experiences. As the tech-brain behind LeadGen, he focuses on product development and innovation. Also, he built a tremendous experience about digital campaigns as the founder & CEO of the landing page agency Apexure.