Taking your online brand’s visibility to the next level does not have to be difficult if you focus on the right channels. Namely, most brands fail to boost their online presence because they are not paying attention to the marketing techniques and channels that could help them get closer to their audience in a more efficient way.
The channel choice depends on your business and the type of audience you’re targeting. However, it doesn’t mean that you’re limited to one channel only. In fact, it’s highly recommended to combine several channels and techniques in order to get the best out of your digital marketing strategies.
If you don’t know how to find the best growth hacking channels for your online brand, you’ve come to the right place. In this post, we’ll cover the 5 most efficient marketing channels to help you boost your online presence and engage with your audience.
As a term, growth hacking refers to a marketing strategy that tends to combine the idea of business growth with using smart techniques to foster that process. By applying such hacks, you have the opportunity to make your marketing strategies more efficient and get better results much more quickly.
In addition, this term refers to the use of creative, non-traditional, and often low-cost methods to grow a business quickly. Growth hacking channels encompass all the platforms, techniques, and tools that businesses use to achieve rapid growth.
The best growth hacking channels vary depending on the nature of the business, the target audience, and the stage of growth. However, some channels have proven to be effective for most businesses. For example:
Social media is one of the most effective growth hacking channels for businesses of all sizes. With billions of users worldwide, social media platforms such as Facebook, Twitter, LinkedIn, TikTok, and Instagram provide an excellent opportunity for businesses to reach their target audience. Besides, social channels allow businesses to create engaging content, interact with customers, and build brand awareness more efficiently.
If you want to get the best out of social media channels, you need to ensure that your visual content attracts the attention of your target audience. The best way to get unique and high-quality images is to hire freelancers that will create engaging content for you without overcharging. Best of all – there are plenty of websites where you can find talented freelance photo editors and rely on them to craft custom visual content for your company.
To use social media effectively, you need to understand your target audience and create content that resonates with them. Besides, it’s advisable to engage with your followers and respond to their queries and comments promptly – that way, you can gain their trust and seize more fruitful opportunities. Additionally, social media analytics tools can help you track your business performance and optimize the content you are publishing online.
Search engine optimization (SEO) is the practice of enhancing the visibility of a website or a web page in search engine results pages (SERPs). Also, SEO is an essential growth hacking channel for businesses that rely on organic traffic.
SEO involves optimizing a website’s content and structure to achieve better rankings in search engine results pages. Even though SEO depends on various factors, a website (especially a newly created one), should identify the keywords that its target audience is searching for and focus on creating high-quality content around those keywords in order to trigger the search engine bots. In addition, it’s essential to optimize the website’s structure, meta tags, and URLs in order to achieve the best results.
SEO, as a channel, is a very potent tool to accomplish long-term results. And although it takes time to optimize your website to the fullest, you will never go wrong with investing in it.
Email marketing is one of the most commonly used growth hacking strategies for online brands. Its efficiency lies in allowing businesses to communicate with their customers directly, build relationships with them, and drive sales.
In order to use email marketing efficiently, businesses need to create an email list of potential customers who have subscribed to their newsletter. Besides, the best email marketing campaigns are those that promote engaging content that does not sound generic, have a personal touch, and are sent at the right frequency.
Many email marketing tools can help businesses automate their email campaigns and track their performance. Besides, you can always use membership forms to gather the necessary information from your subscribers and craft a unique email marketing strategy that meets the needs of your audience.
Influencer marketing is a potent growth hacking channel that includes partnering with social media influencers to promote a business or a specific product or service. Influencers often have a large following on social media, which is why they offer to help businesses reach their target audience more efficiently.
Although influencer marketing seems to be a one-size-fits-all strategy, you need to identify influencers who are relevant to your niche. Otherwise, you might end up wasting money on a campaign that doesn’t bring any results because the influencer’s followers don’t match your target audience. Also, it’s essential to find an influencer who creates compelling and unique content that resonates with their (your) audience.
While most influencers do promotions in exchange for a fee, you, as a business owner, can also offer them free products, samples, discounts, or other incentives in exchange for their promotion.
Content marketing involves creating high-quality content that attracts the attention of both people and search engines. It often includes blog posts, videos, infographics, and other forms of content that need to be optimized in order to achieve better rankings on SERPs.
Businesses are encouraged to create content that is relevant to their target audience in order to provide value and take their content marketing strategies to new heights. In addition, proper content marketing strategies can help brands promote their content through social media, email marketing, and other growth hacking channels that will help them achieve tremendous success quickly and efficiently.
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