How To Build Lead Capture Forms That’ll Get Traffic To Your Site

Are you looking for ways to make your lead capture forms more effective? Creating a successful email list is essential for any business, and it starts with having an eye-catching and converting form. But how can you ensure that your visitors turn into subscribers? In this article, we'll explore seven high-converting strategies designed to help you create amazing lead capture forms that get results. Partnering with a web design company can be incredibly valuable in optimizing the design of your website and utilizing compelling calls-to-action (CTAs) to grab the attention of potential subscribers. By implementing these tactics, you can significantly increase your conversion rates and ultimately achieve your business goals.

What Is A Lead Capture Form Exactly?

Lead capture forms are a key part of online marketing campaigns. They typically appear as call-to-action sections on web pages and ask visitors to provide their name and email address in exchange for a reward, such as a discount coupon or access to exclusive content. When someone completes the form, that individual is added to an email list, allowing the marketer to continue engaging with them and enhance the potential for a successful product promotion.

While lead capture forms are a useful tool for collecting customer information, it is important to ensure that no data is lost or compromised in the process. One way to do this is by utilizing reliable data management software solutions such as cloud-based storage solutions that can protect, encrypt, and categorize collected data. You can likewise use an online database, such as a CRM system, to store customer details in an organized fashion.

7 Useful Practices for Building Great Lead Capture Forms

1.  Choose the position smartly

Placing a form too prominently may give the impression that your website is trying to push products, which can reduce conversion rates and put off potential customers. On the other hand, placing too far down on the page increases the chances that users will miss it entirely. For this reason, it is important to choose where the form should be located smartly — somewhere below the fold is usually best, as this encourages visitors to explore your page further.

2.   Avoid asking for too much info

Another important tip to keep in mind is that the less information you ask for upfront, the better. If you require too many details right away, it can introduce a lot of friction into the experience and discourage prospective leads from completing the form. Instead, start by only asking for essential contact information such as an email address. Once you have established initial contact and gotten permission from your target market, then you can use targeted follow-up emails to find out more about them.

3.  Keep the form short

Keep it Short

An effective form should be simple, straightforward, and compact— only having the fields necessary to fulfill its purpose. By taking this approach, the form does not become overwhelming for the customer, increasing the chances of it being filled out successfully. Besides, complex forms that look too big can outright scare some people away from completing the form altogether.

4.  Use strong CTAs

CTAs provide clear instructions for your visitors on the specific action you want them to take. This could be anything from subscribing to an email list, filling out a survey, or trying a product demo. Well-crafted CTAs should motivate people to act by highlighting the benefits of taking the suggested action.

When optimizing a CTA for your forms, focus on making it short and visually striking. Make sure it is located in a prominent position and stands out from other elements on the page. And don’t forget that powerful words such as “subscribe” or “order now” will often grab more attention than generic phrases such as “send me” or “click here”. The more engaging the CTA, the more likely it is for people to complete your desired action.

5.  Make it interactive

Another great method for creating an effective lead capture form is by making it interactive. This can include questions with radio buttons or drop-down menus that allow users to accurately fill in their information. Plus, by adding visuals and options such as checkboxes and multi-select answers, you can further tailor the forms to better suit the needs of the audience. Keep in mind though that while being interactive is a critical aspect, other factors such as aesthetics, layout, and relevant questions must also be considered to maximize efficiency.

6.  Include a privacy policy

Privacy Policy

In addition to basic contact and demographic information, be sure to include a privacy policy on every form. A clear, specific policy will set expectations regarding how any collected data will be used and reassure visitors that they are safe engaging with your company online. Making sure this policy is easily accessible and easy to understand is key. A correctly implemented privacy policy can help build trust between the consumer and your brand, creating a strong foundation for longer-term relationships.

7.  Use conditional logic

Conditional logic allows for optimal customization of the form fields based on the responses to previous questions. This ensures that customers are only presented with fields relevant to them, thus making the process of submitting information more streamlined and efficient. Having more tailored data available for analysis can also create an easier and more in-depth understanding of customer preferences and needs.

Final Thoughts

It's not a one-size-fits-all approach by any means, but implementing the techniques discussed above can go a long way to ensure that you get the best possible results from your lead capture forms. Keep in mind that no two forms need to look alike — adjust accordingly so visitors can have uninterrupted access to what you have on offer. With practice and experimentation, you can eventually achieve the perfect balance of both aesthetics and functionality for a larger ROI for your business.

About the Author


Shahid Shahmiri, Digital Marketer

Shahid Shahmiri is a digital marketer by profession. He helps online businesses to grow with smart marketing tactics to achieve better sales and leads. He is passionately focused and driven to grow businesses online and can manage the marketing and lead generation process with proven tactics and experiments. Shahid is accountable for analyzing marketing, SEO, growth and dealing with all promotional and media channels.