How to Generate B2B Leads on LinkedIn: 5 Advanced Tactics for Targeting Professionals

LinkedIn is a platform where business professionals thrive, with business-to-business (B2B) being one of its most significant. You can meet other small businesses and make lasting relationships that help you succeed. However, generating B2B leads can feel challenging when new to the platform.

You can use followzilla to help boost your account, but you should also practice several tactics if you want B2B lead generation on LinkedIn. Let’s explain.

1. Have an Optimized Profile

First, your profile should be filled out if you want to use LinkedIn for B2B lead generation. How a profile should be filled out depends on your profile type, but here are some essential tips.

a. Ensure you have a clear profile picture that showcases you looking your best.

b. Use the right keywords relevant to your business and your niche.

c. Have a headline that is sure to catch some eyes.

d. Show your accomplishments.

e. Look at other successful profiles for inspiration.

These are just some ways you can have an optimized profile to generate B2B leads.

Here's an example of a great filling out a profile that emphasizes a personal brand:

2. Be a Thought Leader

The best way to get B2B leads may be to be active on the platform. Go to communities relevant to your business and post your opinions on there. Upload your profile with exciting content that your potential audience will love. Don't be afraid to let your voice be heard. Remember, LinkedIn is also a social media site. When you use it as such, you can find the perfect leads.

With that said, you also want to be strategic. Some LinkedIn users believe they can connect to anyone and join any group possible. But you should ideally join groups that are centered around your niche. Check This Out to learn more about Clay Burnett Group. This way, your content resonates further.

Finally, keep being consistent with what you post. Have a content calendar, and be sure you post a few times a week. Consistency can help you be on top in the LinkedIn world.

3. Create Sponsored Content or Ads

You can use LinkedIn for B2B leads in many ways without paying money. But with any site, LinkedIn rewards people willing to put down a little bit. You can create a sponsored content campaign where you can schedule LinkedIn posts to appear to others, or you can choose ads.

The good thing about LinkedIn ads is that they are highly customizable. Not only that, but they work to reach your target demographic and help you find leads better. The good thing about ads is that you can also buy them according to your budget and needs.

4. Give Free Tools to Potential Leads

People love free things, and if you're a business, offering a brochure, free trial, or other free perks can help sweeten the deal. The best way to give away free stuff is to do it selectively. When you've found someone who can fit your business, send them a free sample. This way, the potential lead knows what you're about and can decide if your offer is good.

5. Use Lead Gen Forms

Finally, creating lead gen forms is the key to great LinkedIn B2B lead generation. These forms allow people to send their contact info if they find your posts and like what they see. You can easily create a form through LinkedIn and attach it to your content. Once you do so, you may see an increase in potential leads.

These are just some ways to generate interest in LinkedIn for your brand. However, we should remind you that this is just a start. LinkedIn is a platform that requires a unique strategy that significantly depends on your business. You can reach your audience by adjusting the strategy accordingly and through trial and error.

6. Leverage LinkedIn Outreach

Leverage LinkedIn Outreach Expand your B2B lead generation strategy by actively reaching out on LinkedIn. Personalize your messages to build meaningful connections and share valuable content to establish yourself as a thought leader. Utilize LinkedIn data extractors get email addresses of key business decision-makers and reach out to them by email to overcome the weekly LinkedIn limitations.

Final Thoughts

LinkedIn is a platform that requires plenty of work to get noticed. You can find the leads you're looking for by implementing these five steps. Forming connections and reaching out to people who may benefit your business will be much easier. We hope this article was helpful to you.


1. Is LinkedIn Good for B2B Lead Generation?

Yes, LinkedIn is an excellent platform for generating leads. This is because many other businesses and thought leaders gather here. However, you must participate in LinkedIn to grow on the platform.

2. How to Generate Leads on LinkedIn for Free?

The best way to do this for free is by using the free LinkedIn version. Make frequent posts that people will notice, optimize your profile, and make connections. It is possible to do all of this without putting a cent down.

3. What is a LinkedIn Lead Gen Form?

These are templates that you can attach to almost any upload. Users can click the CTA button and automatically fill out their contact info. They are pretty easy to implement and use to grow your LinkedIn presence.

4. How to Create a Lead Gen Form on LinkedIn?

Click Edit page > Leads > Lead gen form on your page admin view. Toggle that on, then choose a call-to-action from the Choose your CTA. Then, enter your Privacy policy URL, the Headline, and Body Copy, and save.

About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.