List of New and Non-Popular Digital Marketing Tools

There are many tools that keep entering the digital marketing space on a daily basis. Here is a list of our favourite tools, including new and non-popular tools that might not have heard about. This is a compilation of tools for different purposes, incl. lead generation, dashboards, data, productivity and more.

1. Funnelytics

Funnelytics is an innovative tool for mapping sales funnel online. It has a visual drag and drop editor to design your custom funnel. Furthermore, you can track funnel conversion rates on every step via custom tracking links with defined URL paramaters.


We use Funnelytics in our web & landing page design agency and create bespoke digital marketing strategies and sales funnels. It's a great tool that helps us in planning & strategy for funnels of our own brands and clients.

Marketing & web agencies will love Funnelytics for creating complex funnel strategies in far less time. It's also a great tool for winning more clients, simply by presenting the marketing in a clearly structured sales funnel during your sales process. Whether you're an agency or not, this tools is a great fit to scale up your digital marketing campaigns via modeling and tracking of multi-channel funnels.

2. Moosend:

Moosend is one of the easiest all-in-one email marketing and marketing automation solutions. Moosend's easy-to-use platform has a short learning curve and sports some of the most sought-after features of various Mailchimp alternatives. The most popular are:

- Lead generation tools, like landing pages and subscription forms

- Hyper-personalization and dynamic content

- An easy-to-use Drag-and-Drop email editor that requires no use of code

Moosend allows you to create and send laser-targeted email marketing campaigns. Moreover, it allows users to understand their campaigns' analytics through focused reports.

Moosend has a free 30-day trial that can help you ensure this is the right platform for you. Prices start at $7/month, billed annually.

3. Thrivecart:

Thrivecart is an online payment solution to create high-converting cart pages, one click sales funnels, affiliate campaigns and tracking for your entire business. It connects with Stripe to offer various payment methods like PayPal and Direct Debit to your customers.

It provides you with the tools to build a custom process that looks as if it is part of your own website. Thrivecart is a great tool and we use it for one-off payment links as well as product checkout systems.


Features of Thrivecart: 1-click Bump Offer, 1-click Upsells, Embeddable Cart, Funnel Builder, a/b Testing, Webhhooks, Auto-followup, Autoresponder Integrations, Coupons, Detailed Stats, Discount Url, Dunning/auto-retry, 2-factor Authentication, 2-step Cart

4. LeadGen App

We got to list our tool as well :). LeadGen App is a conversion optimisation tool for digital marketers, helping you create any lead capture form you need.

Sign up for LeadGen

It helps you to build better online forms with full customisation and testing features. The tool is build for marketers who need a performance-based form-builder tool to achieve better conversion rates for lead capture forms. Additionally, LeadGen App is built for people with no coding skills and lets you create beautiful forms for your landing pages (single step and multi step forms) in just a few minutes.

LeadGen form-builder design section and form preview

LeadGen dashboard, design section to customise your form


LeadGen App form overview page

LeadGen App form overview page with analytics

Features of LeadGen App:

Custom Thank-You Page, E-Mail notifications, A/B Testing, Conditional Logic Jumps, LeadProof pop-ups, Webhooks, GDPR fields, ReCAPTCHA, Quote Generator feature, Seamless implementation of form into CMS and website builders like WordPress, Wix, Unbounce, Instapages. Also, we got a range of landing page & web form templates that help you get the right form for your industry and lead generation goal.

We also launched Facebook group run by my colleague and myself in which we regularly share actionable content on Conversion Rate optimisation and digital marketing growth hacks.

5. SentiSum

SentiSum is a customer analytics software used by marketers and customer experience leaders alike. By understanding customer feedback in the detail that SentiSum provides, eCommerce marketers can tackle the points of friction in the customer journey that are in the way of purchases or conversions.

The use of AI tools is on the rise for marketing analytics because of the speed of which they can make sense of large volumes of data. Using NLP technology, SentiSum can turn 100,000 customer reviews into clear insights in minutes. Providing data like the volume of certain keywords or even the customer sentiment towards a particular product feature.

For marketers, it can also be a valuable tool for competitor analysis. You can identify weaknesses in the competition's customer support, product or operations quickly.

For any questions, just let me know. There are many tools that might be useful depending on what you are looking for.


6. Easysendy

Easysendy is the most satisfactory option for marketers to send marketing emails. An all-in-one email marketing solution that allows you to carry all your various marketing channels together and accelerate traffic, a higher conversion rate, and better ROI for online geeks, marketers, small businesses, and startups. In addition, you can easily design email templates for your campaigns.

EasySendy's free plan involves up to 2,000 connections. As a result, its platform is most effortless to get used to, with drag-and-drop features that enable you to stylize your emails.



VEED website

VEED is an easy-to-use online video editor. It has tools that are intuitive and make video editing tasks simple. You can cut, crop, rotate, add music, text, generate subtitles automatically and even screen recording like the best alternative to loom. The days of downloading clunky video software are over. VEED brings you one-click editing online. It's used by thousands of content creators - marketers, teachers, creatives - with a focus on producing material that engages and grows audiences. They are adding new features all the time, and have great customer service (with a Live Chat) if you ever need help.


8. UseTrust


Customer reviews are an incredibly powerful marketing tool but collecting them can be quite daunting. Trust helps you easily gather, manage and display text and video testimonials with ratings on your website. 

The platform has built-in testimonial request forms that can be easily added to your email sequences or embedded right to the website page. All your customers need is to open the form, share their story, record a testimonial video or add links to existing videos from YouTube and Facebook. No logins or extra clicks required! Moreover, you can record a personal video to say hello to customers, thank them for their time, and add a sweet incentive to the “Thank you” page. 

When it’s time to publish testimonials on your website, Trust offers beautiful testimonial widgets and pop-ups that are easy to customize. 

9. Picmaker


Picmaker is a DIY graphic design tool where you can create stunning designs in minutes. Create:
  • Festival designs
  • Social media graphics
  • Marketing collateral like flyers and posters
  • Infographics
  • Ad banners
  • Video thumbnail, Channel Art, end screen cards, and more for your YouTube channel
And much more! also, get AI-based design suggestions from Picmaker's MAD button. There's also the intuitive background remover tool, over 100 million stock videos, images, tens of thousands of premium design templates to meet all your graphic design needs. Happy Picmaking!

10. Motionbox


Motionbox is a video design platform that features an arsenal of tools that cuts down the effort of creating any visual content. It features a library of templates that can be used as-is or may serve as the foundation of your design. It also has a collection of fonts and multimedia files that include audio, images, and videos, most of which you may freely use for your project. Motionbox is quite easy to use, thanks to its drag-and-drop interface that brings creativity out of its users. With features such as Music Visualizer, GIF editor, video auto subtitles, and video calendar, it offers an unlimited possibilities when it comes to design.

11. Colorcinch


Colorcinch is a refreshingly easy-to-use photo editor that features creative overlays and AI-powered photo effects and filters. You can transform your photos into stunning digital art, paintings, sketches, cartoons, and more with just a single click!

Get as creative as you like. Create beautiful artwork from ordinary stock photos as you can enhance and customize them for your blog and social media. Colorcinch offers a selection of tools -you can remove or change the background of photos, crop and resize, and adjust or replace their color. You can also add text, watermarks, and drawings to your pictures.








About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.