List of New and Non-Popular Digital Marketing Tools

There are many tools that keep entering the digital marketing space on a daily basis. Here is a list of our favourite tools, including new and non-popular tools that might not have heard about. This is a compilation of tools for different purposes, incl. lead generation, dashboards, data, productivity and more.

1. Funnelytics

Funnelytics is an innovative tool for mapping sales funnel online. It has a visual drag and drop editor to design your custom funnel. Furthermore, you can track funnel conversion rates on every step via custom tracking links with defined URL paramaters.


We use Funnelytics in our web & landing page design agency and create bespoke digital marketing strategies and sales funnels. It's a great tool that helps us in planning & strategy for funnels of our own brands and clients.

Marketing & web agencies will love Funnelytics for creating complex funnel strategies in far less time. It's also a great tool for winning more clients, simply by presenting the marketing in a clearly structured sales funnel during your sales process. Whether you're an agency or not, this tools is a great fit to scale up your digital marketing campaigns via modeling and tracking of multi-channel funnels.

2. Thrivecart:

Thrivecart is an online payment solution to create high-converting cart pages, one click sales funnels, affiliate campaigns and tracking for your entire business. It connects with Stripe to offer various payment methods like PayPal and Direct Debit to your customers.

It provides you with the tools to build a custom process that looks as if it is part of your own website. Thrivecart is a great tool and we use it for one-off payment links as well as product checkout systems.


Features of Thrivecart: 1-click Bump Offer, 1-click Upsells, Embeddable Cart, Funnel Builder, a/b Testing, Webhhooks, Auto-followup, Autoresponder Integrations, Coupons, Detailed Stats, Discount Url, Dunning/auto-retry, 2-factor Authentication, 2-step Cart

3. LeadGen App

We got to list our tool as well :): LeadGen is a conversion optimisation tool for digital marketers, helping you create any lead capture form you need.

Sign up for LeadGen

It helps you to build better online forms with full customisation and testing features. The tool is build for marketers who need a performance-based form-builder tool to achieve better conversion rates for lead capture forms. Additionally, LeadGen is built for people with no coding skills  and lets you create beautiful forms (single step and multi step) in just a few minutes.

conversion optimisation tool

LeadGen dashboard, design section to customise your form

Process of form-creation

Process of form-creation in LeadGen

Features of LeadGen:

Custom Thank-You Page, E-Mail notifications, A/B Testing, Conditional Logic Jumps, LeadProof pop-ups, Webhooks, GDPR fields, ReCAPTCHA, Quote Generator feature, Seamless implementation of form into CMS like WordPress, Wix, Unbounce, Instapages

I hope this helps. These are the best, most recent tools I can recommend for digital marketers. If you are interested in conversion rate optimisation, then create your free LeadGen account here.

We also launched Facebook group, called LeadGenerators, run by my colleague and myself in which we regularly share actionable content on Conversion Rate optimisation and digital marketing growth hacks.

For any questions, just let me know. There are many other tools that might be useful depending on what you are looking for.







About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.

See Related Article

Growth Insights

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

< 1 minute read

Growth Insights

Lead Magnets Explained With Popular Lead Generation Offers

Your knowledge is one of your biggest assets. Use it to collect emails via lead magnets. Here's how!

7 minutes read

Growth Insights

Types of Lead Collection: How To Collect Data For Your Business

How do companies collect data? Here is how you should you collect your data to better understand your product and your market .

8 minutes read

Latest Blog Post


For B2B Brands

SEO for Lead Generation – Question & Answer Guide

SEO is a lead capture channel with endless potential. Get answers to SEO lead generation questions.

29 minutes read


For B2B Brands

Conversion Rate Optimization (CRO) Best Practices

How to do Conversion Rate Optimization (CRO) in B2B campaigns, A/B tests, analytics, tools and more.

2 minutes read


For B2B Brands

Marketing KPI – How to win with metrics, tools and dashboards

With so much data available, KPI tracking has become complex. Listen to our podcast to get clarity.

< 1 minute read