Transform Your Digital Marketing Campaign with Artificial Intelligence
Digital marketing is an ever-evolving field in which staying competitive and achieving meaningful results can be challenging. Artificial intelligence is poised to change this, allowing companies to transform their marketing efforts by leveraging large data sets and providing useful automated tools.
In this article, the team from Support Your App discusses how you can improve the success of your marketing efforts by incorporating AI.
The Role of Artificial Intelligence in Digital Marketing
AI is becoming more intelligent by the day. While it can’t match human intelligence yet, it can process data, learn from it, and make decisions. AI’s ability to wade through large data sets in seconds and perform tedious tasks flawlessly makes it an ideal marketing tool.
Let’s see how smart machines can help you boost your marketing performance.
Data-Driven Decision Making
Marketers have been gathering large amounts of data for many years now. However, analyzing that data quickly and efficiently was always an issue. Assigning human analysts makes the process labor-intensive and very expensive.
Artificial intelligence changes the game by allowing us to analyze large data sets quickly and efficiently. You can draw insights from multiple channels and sources to create a full 360-degree customer profile and make data-driven decisions.
We use predictive analytics all the time to drive customer behavior. Simple tricks like placing premier items at eye level make customers more likely to buy them because it’s easier. Welcome to a new era of predictive analytics that incorporates the data-dredging power of AI.
We can now draw on much more data to develop predictive patterns and drive customer behavior more accurately. Doing so enables us to make more accurate product recommendations, personalize content creation, and improve ad targeting.
Chatbots and Virtual Assistants
Over the last few years, AI-based chatbots and virtual assistants have become indispensable. You can use them in marketing by answering simple customer queries on the spot. Your customer receives the instant answers they want, so their satisfaction increases.
You could also use a smart bot to run an instant marketing campaign. Say, for example, you have an irresistible offer for your customers. You could send messages via chat and let the bot handle queries or place orders. Doing so frees up your sales and support personnel to deal with more pressing issues.
There is, however, one caveat. There’s a limit to how much a chatbot can do, and they can’t replace a human consultant. Consequently, you should allow your customers to deal with a human or a bot.
Content Generation and Optimization
When Chat-GPT first came onto the scene, everyone was scrambling to incorporate this new technology. It was going to make content creation effortless. A few months on, we now understand the limitations of this software. While it creates passable content, the work lacks the human touch and can be inaccurate.
That said, once you understand the limitations, AI can prove useful in producing:
1. Product descriptions,
2. Email subject lines,
3. Content outlines,
4. Content suggestions,
Your team will need to check the generated information carefully, but it can prove a helpful brainstorming tool. What’s more, you can use AI to scrounge the internet and social media for hot-button issues to identify trends.
I can almost hear the collective groan from everyone reading this article. SEO optimization is challenging at the best of times and sometimes seems impossible. There are so many things to stay on top of that it’s extremely confusing.
Considering how complex search engine algorithms are, this isn’t surprising. AI can juggle several hats at once, meaning it can track performance effortlessly. What better way to outsmart one algorithm than by using another one?
1. Artificial intelligence makes things easier by:
2. Finding keywords for you
3. Suggesting keyword variations
4. Offering ideas for new content strategies
5. Scanning the writing to make sure it’s consistent with your brand image
6. Checking how consumers behave on your site and making suggestions accordingly
What AI Isn’t
Machine learning has improved over the years, but we’re still in the early stages. It’s not time to hand over to the machines quite yet, as they lack the empathy that humans do. Machines can pick up that people respond to particular elements in an advert, but they don’t know why.
For that, you need the human touch. A picture of a cute baby animal resonates with many of us because it’s helpless. We empathize with someone who’s lost a loved one or who needs food. Machines can’t do this, and so they’re not a one-size-fits-all answer. While they can make life easier, you can’t rely on them for all your marketing needs completely.
It’s a Wrap
Intelligent machines are here to stay and are set to become more powerful. They’ll allow us to venture into many areas that we never considered before. For now, however, it’s critical to start incorporating this technology in an intelligent way. If you don’t, you’re bound to be left behind.