Why Tiktok Marketing Videos Are Important for Marketers

The advent of TikTok video has revolutionized marketing. Unlike other social media platforms like  Facebook and  Twitter which are heavy on Text,  the  Tiktok app thrives on video content. Besides featuring creative tools, TikTok enables businesses to share creative videos while also sharing marketing content.

Contrary to other types of content, videos present an opportunity for brands to connect with their target audience. It is against this backdrop that. TikTok videos have suddenly become a popular marketing option in the internet space.

How Video Marketing Can Grow Your Online Business - SkyFall Blue Ottawa.  Website design and digital marketing

Studies now indicate that human brains process visuals  60,000 times faster than text. As such, video content not only connects deeper with the target audience but also faster than text. Generally, videos are more efficient than text content since they make it easy to communicate with the target audience within a few seconds.

Due to the less effort put into TikTok marketing videos, brands come out more authentic. It is against this backdrop that the popularity of TikTok has surged over the years. With TikTok, brands can not only engage with the target audience but also share helpful brand information.

So, have you ever thought about integrating TikTok marketing into your content strategy?  If not, here are helpful insights that make TikTok marketing worth trying.

1. Visual  Appeal

Visual appeal is an important element in the marketing spectrum. The TikTok platform thrives on video content. This makes the platform ideal for capturing the attention of the target audience.

When used properly, visual appeal tells a story while connecting emotionally with the target audience.  All these are essential for a successful  TikTok marketing strategy. The visual appeal nature of TikTok content sets it apart from other social media platforms. These videos are not only sharable but also play a central in sparking engagement. The more people engage the higher the potential of generating conversions.

How to Create Engaging Social Media Content in the Blink of an Eye | Inc.com

Visual content goes beyond generating sales and new customers.  Aside from connecting with customers, visual content plays a central role in building customer loyalty. In the end, you not only stand a chance to improve customer loyalty but also build a  strong brand portfolio. For example, you can leverage TikTok videos to promote products and generate leads for your business.

Whether you are a new or established brand, you should figure out how you can leverage TikTok videos to promote your products. You can turn around your business portfolio if you understand how to use it. TikTok videos correctly for marketing. While TikTok videos are a powerful marketing tactic, it is important to not only inject creativity but also target the right audience. That way, you will be able to achieve the intended marketing objective.

2. Memorable

Similar to video  Adverts,  marketing messages shared through TikTok videos are likely to stick in the viewer's mind. This is attributed to the visual element that comes with TikTok videos. Once people can memorize your messages, they are not likely to share the information with other social media users.

As such, TikTok videos are a  powerful metric that brands can use to promote products and generate conversions. In fact, if you are stuck on how to grow your brand portfolio, it is important to consider using TikTok videos.

With TikTok videos, you are not only likely to appeal to the target audience but also capture their interest. However,  the success of your TikTok marketing videos is heavily reliant on the target audience and type of product or service you intend to promote.


The bottom line is that visuals make it easy for viewers to connect with the information being shared thereby making it easy for them to memorize the messages they come across. In that regard, TikTok videos enable viewers to grasp key components of the message without having to scan through the text. 

Generally, it provides users with information on the direction they are supposed to take after coming across the information. As such, integrating TikTok video marketing messages into your marketing plan goes a  long way in helping you achieve your business objectives.

It is therefore important to figure out who you intend to target in your TikTok marketing strategy. This not only plays a central role in improving the efficiency of your TikTok marketing strategy but also accelerates the effectiveness of your marketing strategy.

3. Easy To Understand

Marketing messages shared through TikTok videos are easy to interpret compared to those shared through text. This is one of the reasons that has contributed to a surge in the number of brands using TikTok for marketing.

Aside from making it easy to share messages within a short time,  visual images can easily be grasped by people who may have never interacted with your content before.  For example, TikTok marketing videos may incorporate both graphics and images. 

Typically, videos are a  powerful content format that marketers can use to explain their product to the target market. Studies now indicate that at least 94 % of marketers attest that videos play a  central role in increasing sales. 

Many customers will only purchase a product once they understand how to use it and how it will help them. It is against this backdrop that TikTok videos have become a  popular marketing tool for marketers.

4. Easy To Go Viral

TikTok is all about fun and trends. This means that social apps attract a high number of users trooping to the platform to watch fun videos. You can therefore tap into this opportunity to market your brand and generate conversions.

With more than 1.7 billion users spread across the globe, the chances of going viral on the platform are high. Once your TikTok marketing video goes viral, you not only stand a chance to grow your audience but also improve the visibility of your brand.

Video marketing: The Future of Content Marketing? - Passionate In Marketing

TikTok marketing videos are therefore an important addition to other types of content since they may propel your brand to greater heights. Should one of your videos go viral, then it becomes easier to build a robust brand portfolio and stay ahead of the park in a competitive market environment.

The good news is that Tiktok’s algorithm makes it easy for brands to go viral regardless of the nature of their Tiktok profiles. However, it is important to note that not all videos are likely to go viral. You will have to focus on creativity and the quality of content. Even if you have few followers, you are likely to go viral and improve the visibility of your brand.


The use of TikTok marketing videos has taken the marketing space by storm.TikTok not only plays a central role in improving engagement but also makes it easy for brands to promote their products without breaking the bank.

Therefore if you are a new brand looking for a cost-effective marketing strategy for your business, it is high time you consider trying out the tips shared in this article. Aside from boosting engagement, TikTok marketing videos let users reach out to a wider scope of audience.

Whether you are new to the field or just starting, video marketing makes it easy for any brand to break the glass ceiling in the digital space. With marketing videos, you stand a chance to grow your audience and generate more leads for your business. All you need is to focus on quality and inject creativity into your TikTok or other marketing videos.


About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.