10 Ways Backlink Building Can Help In Lead Generation
The final objective of any marketing strategy is to generate leads that ultimately produce more business revenue. However, just focusing on generating leads without doing anything is not going to do you any good. You will have to make customers interact with your brand before they make a purchase.
This can be done by utilizing several digital marketing strategies, one of which is backlink building – or, should we say, quality backlink building. This technique has the power to revolutionize your lead generation efforts.
In this comprehensive guide, we will learn how backlink-building not only increases your website visibility but also acts as a secret weapon to get high-quality leads.
Enhanced Website Authority
Website authority or domain authority is a metric used by search engines to evaluate your website's overall trustworthiness and credibility. Along with many other factors, this metric takes into account the quality and relevance of backlinks pointing to your website.
When you get quality and relevant backlinks from authoritative and well-established websites within your industry, it gives search engines a positive message about your website's credibility. This way, search engines understand that your content is a valuable resource for the target audience.
This understanding makes them inclined to rank your webpages higher in search results, ultimately increasing your website visibility. By doing this, you not only improve search engine rankings but also gain trust and reliability from potential leads, making them more inclined to purchase from you.
Increased Organic Traffic
Backlinks are gateways that attract visitors to your website. When other authoritative websites in your industry link back to your content, they are actually vouching for its value and relevance. Also, when users find your website mentioned on these sites, they are likely to visit it and see what’s there for them.
This means the more quality backlinks you have, the more chances there are for users to find you on authoritative sources and visit your website. These visitors, with an interest in your content and services, are far more likely to convert into potential leads as compared to random traffic.
Moreover, backlinks directly contribute to increasing your online visibility and website authority. Both of these factors lead to an increase in your organic traffic, which means more chances for you to generate leads and business revenue. This option is far better as compared to other means of generating leads.
Improved Targeted Traffic
When you acquire high-quality do-follow backlinks from relevant and high-authority websites, it comes with the benefit of inherent targeting. These links usually come from websites that are aligned with your industry, niche, or topic.
This means the visitors coming from these links are pre-qualified. This means they are already interested in the type of content, services, or products you have to provide. Let’s take an example in this regard:
Say you are in the automotive industry, and a car review website links back to your site by using a relevant link in their content. In this example, the users clicking through that link are highly likely to be interested in the products or services you are providing i.e., cars or information about cars.
This is what is called targeted traffic, and visitors coming from this type of traffic are more likely to convert into leads because they already have an interest in what you have to provide.
Establishing Industry Authority
Backlinking activities like guest posting or contributing content to other websites in your industry not only provide you with quality and relevant backlinks but also show your audience that you are an expert at what you provide. If you're interested in contributing to other websites, consider the "write for us" keyword for niche-relevant websites.
For example, if you have a website on web design and want to find relevant portals for backlinks as well as content submission, you can type “write for us web design” into the search query. The content you produce for backlinking shows your in-depth knowledge and deep understanding of industry concepts.
So, the effort no longer revolves around just backlinks. It positions you as a thought leader in the industry, which strengthens your authority. When readers read your content on authoritative platforms, they are more likely to trust your word and view you as a quality brand that is a credible source of information.
This heightened perception of expertise builds trust with your potential leads and contributes towards increasing conversion rates. Moreover, the benefits emerging from backlinks go beyond lead generation. When search engines see you contributing quality content, they start to favor your content in search engine rankings. When users see you ranking high for specific keywords or phrases, they are likely to become leads.
Improved Click-Through Rates (CTR)
By having your content published on reputable and authoritative websites and earning backlinks from them, you make users trust the authority and reliability of your brand. By seeing your website linked from a source they trust, they are likely to click through your website with confidence.
This click-through is considered more reliable and mature as compared to a visitor coming to your website from random search results. You can say they just intend to be on your website when clicking a backlink from a trusted website.
Now, it’s on you how you want these visitors to be converted into paying customers. An increased click-through rate is a direct result you get from quality and relevant backlinks. These links then improve engaged and organic traffic to your website, which is another way to increase the number of generated leads.
Backlink building is one of the few strategies in digital marketing that has a long-term impact on your lead generation efforts. When a backlink is established on a website, it stays there for an extended period and continues to drive traffic and generate leads.
All you had to do was put some initial effort into acquiring the backlink, which then acts as a source of continuous traffic and click-through rates for your website. This is completely in contrast with some other marketing strategies that have short-term results.
This means even if you don’t continue to build backlinks in the future, the links you have already established will continue to pay you and contribute towards your lead generation efforts by attracting traffic to your website.
Getting Referral Traffic
When you get a backlink on another website relevant to your niche and industry, you get an opportunity to attract its audience. These users then become a source of referral traffic for your website. To put it in simple words, referral traffic consists of satisfied users from another website who are already interested in your niche.
These users are more likely to be engaged with your content and converted into leads as compared to traffic from random search results. The reason is that these kinds of users are already on the website with a specific intent that exactly matches your content, services, or products.
Moreover, this is not only a one-time traffic boost. As long as your backlink is on the website, users will keep visiting your website, which will lead to continuous leads in the future. This way, you will not only be increasing your website traffic but also improving its quality, which is crucial for lead generation.
Established Social Proof
Earning backlinks from reputable websites in your industry means that these websites are vouching for your brand credibility. This will then serve as a form of social proof for your audience. When they see authority websites linking to you, it provides them with a powerful image of your brand.
This image leads to increased trust among your audience, which makes them more likely to be paying customers. This approach is just like the word-of-mouth approach in digital marketing because people tend to follow the leads referred by others, and when they see that some trusted sources are endorsing your content, they are more likely to have a look and buy from you.
This improves your brand’s exposure and increases your visibility, which can result in long-term relationships with the customers.
Local SEO Boost
If you are a business looking to target a specific market, you will need to invest in local SEO. This includes optimizing your Google My Business profile and getting backlinks from local directories, media outlets, and local websites.
When you get backlinks from these websites, it increases your local search rankings and results in more local leads. These backlinks from relevant sources make your business discoverable when users search for specific keywords including products or services.
Backlinks from local websites and directories also result in direct traffic from the websites themselves and contribute towards your lead generation efforts.
When you reach out to other websites to get backlinks and collaborate with you, it fosters your connection with other businesses in your industry. These connections play a crucial role in promoting your business, thereby increasing your chances of getting leads.
When you build connections with other experts in your industry, you can also get opportunities for collaboration and even direct referrals. All these relationships can then help you get more exposure and acquire new customers.
Additionally, your business can collaborate with others in your niche and devise a strategy or campaign to promote your products or services in joint collaboration.