How are fintech giants marketing to Gen Z? A Complete Guide

The fintech giants today are said not to just change the game in the financial world. They're famed for rewriting the rules. So, whether you're investing, shopping, or just managing your money, they've got a solution that speaks clearly to digital-savvy Gen Zs.

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Looking into how these firms market to the entrepreneurial spirit of generations can be quite interesting, especially if you're looking for ways to get a chunk of this wide market.

A Complete Guide to Gen Z Marketing

Diving into the Digital Hangouts

Almost all Gen Zs live online, from TikTok to Instagram. So that's where you keep a tab on their likes and what's in and out Mondays through Sundays. These are the best digital places where you can engage and promote your brand. It's also where you can create content that resonates with their fast-paced digital lifestyles.

To maintain your place as one of the FinTech giants, you need to always get in tune with digital transformation. You have to make sure that every customer experience will be unique and one that keeps them looking for you and what you are offering.

Craft Snappy, Visual Content

Gen Z is often associated with having shorter attention spans compared to previous generations. They grew up in the age of too many technological advancements and information overload. Their exposure to short-form content made them quite choosy.

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Gen Z's attention spans demand visually striking materials, like catchy graphics, swift videos, and vibrant imagery. That's why capturing this market needs stable financial backing on your part. You may have to strategize your funds, like making better savings strategies than Wells Fargo CDs. 

These CDs, or certificates of deposit, have better incentives than other funds just sitting in your bank account. It's a deposit program where higher interest income is offered every time you let funds sleep while devising strategies to win the Gen Z market.

Gamify Your Financial Learning

Straight-cut financial standards and advertising will never work with the digital-born generation. So, it's best to transform financial education and application into an exciting game-like playing field.

Gen Z loves challenges. They find learning and dealing with money as addictive as their favorite video game. So, don't get waylaid and hop into the playing field of the Gen Z finance industry.

Hyper-Personalization is Key

It's all about personalization and tailoring your posts to Gen Z preferences. You can customize everything, from how your app looks to the financial advice you give. Let them know they can expect everything from you, and you're where they can get everything they need.


When you make things just for them, like a customized financial app to fit their situation, it's like saying, "Hey, we understand you." It can build trust and an unbreakable bond that will make the whole online experience more special and perfect for them.

Influence with Influencers

It's that age of influencers, where people rely more on what a TV personality says than what is actually experienced. Be that as it may, working with an influencer has its perks. A nod from a Gen Z favorite can work wonders for your product. It can be your golden ticket to their hearts and wallets.

As the introduction of techy phones and gadgets hits the market, the smile and pose of a famous influencer can surely shoot up your sales in no time. That is why investing with influencers can be an ace in your Gen Z venture.

Champion Social Causes

You can go beyond profits if you champion causes close to Gen Z's heart. They're the generation that, most of the time, favors a brand with a purpose. They support social issues that matter, like companies that stand for more than just profits.

When you align with their values, you'll become more than just a brand. You will be one of their allies in making a positive impact on the world. It's actually about fostering a connection beyond commerce or business. It will show them that your company cares about the world and, like them, stands for something meaningful.

A seamless Experience is Non-Negotiable

A seamless user experience is the topmost consideration for the Gen Z crowd. Simplicity and efficiency are the most beloved words in the Gen Z market. Your app must be a breeze and not stressful to navigate. Always avoid complicated terms and tricky clicks to provide a seamless user experience and make their financial journey smooth and efficient.

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From very intuitive interfaces to clear instructions, just keep it straightforward and user-friendly. Managing their finances without much hassle and nailing the simplicity modes are tricks to earn the trust of your Gen Z market.

Ride the Tech Wave

Always keep up with the latest tech trends and stay ahead of things like AI, blockchain, and other advancements. As one of the fintech giants, you need to make sure your services are super modern and meet people's needs. From savings to investments, just keep them trusting your offerings.

Whether it's using AI to make work easier, always be ready to adapt and use the newest technology, like in banking and other services.

About the Author

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Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.