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Text Messaging for Prospecting and Nurturing Leads

by Christopher Lier | Nov 20, 2021 | B2B Brands, Growth Insights, Lead Gen

Why You Must Use Text Message Marketing to Effectively Reach Your Target Audience Text message marketing is proving to be a simple, effective, and strangely underused tool.  Whether you call it mass texting, text blasts or message marketing, the benefits of using it...

5 Most Common B2B Content Marketing Mistakes To Avoid

by Apexure | Nov 17, 2021 | Growth Insights, Lead Gen

You’ve read a plethora of checklists and eBooks, attended a few conferences and listened to a plethora of short podcasts on B2B content marketing mistakes. Even so, you’re likely making the same blunders as everyone else who’s trying their hand at...

9 Evergreen Email Marketing Lead Generation Tactics

by Apexure | Sep 30, 2021 | Lead Gen, Start Ups

9 Ways Email Marketing Can Generate Leads for Your Business No matter what industry you’re working in, you’ll need a steady influx of new leads in order to continue growing and offset any existing customers who lose interest in your brand. With that in mind, lead...

Top 10 Best B2B Sales Leads Generation Tactics – How to Prospect and Generate Demand

by Apexure | May 4, 2021 | B2B Brands, Growth Insights, Lead Gen

The 10 Best B2B Sales Leads Generation Tactics – How to Prospect and Generate Demand It’s hard to grow your business without sales leads to reach out to. The problem is that these days, people are overstimulated by the abundance of marketing material on the horizon...

How to Set up a Lead Scoring System That Works for Your Business

by Apexure | Jan 26, 2021 | Growth Insights, Lead Gen, Start Ups

4 Simple Step to Set-Up a Lead Scoring System To Find your Ideal Customers Leads are among the most valuable assets that you can collect as a business owner. These are the people that arrive on your website, visit your social media page, or check out your...

Enterprise Marketing: Corporates vs. Start-up Approaches to Digital Marketing

by Apexure | Dec 19, 2020 | B2B Brands, Growth Insights, Lead Gen, Podcast, Start Ups

Enterprise Marketing: Insights into Digital Marketing Campaigns at Corporate Brands A podcast conversation with Aatif Basheer, Head of Marketing at Preqin Corporate brands admire start-ups for their agility, to be able to make fast decisions and innovate at a rapid...
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