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From Military School to Outreach Marketing Champion: Miguel “Mika” Heinonen

by Apexure | Sep 24, 2020 | B2B Brands, Lead Gen, Podcast, Start Ups

Cold Emailing is Still Hot – How to Get More Bookings with Outreach Marketing It is time for our 10th podcast episode. Today we bring you a special edition of the “Marketing Mavericks” with Chris and Waseem and a special guest. We would like to celebrate...

Conversion Rate Optimization (CRO) Best Practices

by Apexure | Sep 10, 2020 | B2B Brands, Lead Gen, Podcast, Web Agencies

Speed Up Lead Generation with Conversion Rate Optimization (CRO) Best Practices There is a marketing skill that can make you a lot of money and increase your sales win-loss rates. If you can help a business get more results from their campaigns (More quality leads and...

Marketing KPI – How to win with metrics, tools and dashboards

by Apexure | Aug 28, 2020 | B2B Brands, Growth Insights, Lead Gen, Podcast, Web Agencies

Marketing KPIs – How to win with metrics, tools and dashboards – Marketing Mavericks Show #8 Marketing used to be more of an art than a science. Things have changed:Today you can track practically everything in digital campaigns. In this episode, we look...

List of Digital Marketing Tools That are New or Not Yet Popular

by Apexure | Aug 25, 2020 | Growth Insights, Lead Gen

List of New and Non-Popular Digital Marketing Tools There are many tools that keep entering the digital marketing space on a daily basis. Here is a list of our favourite tools, including new and non-popular tools that might not have heard about. This is a compilation...

How B2B content marketing really works

by Apexure | Aug 20, 2020 | B2B Brands, Growth Insights, Lead Gen, Podcast, Start Ups

A Critical review of B2B Content Marketing Channels to generate leads and sales Finding the right content platforms to promote your business is hard. Blogs, website content, explainer video, social media, podcast – It can become pretty confusing to pick the...

Webinar Marketing I The New Big Thing in B2B Lead Generation?

by Apexure | Jul 23, 2020 | Events, Lead Gen, Podcast

One of the Best Channels to Generate B2B Leads: Webinar Marketing How did you spend your time during the COVID crisis? The business climate and the fear brought out by the media made it tempting to slow down or take a break. Waseem took another approach and...
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