Enterprise Marketing: Insights into Digital Marketing Campaigns at Corporate Brands

A podcast conversation with Aatif Basheer, Head of Marketing at Preqin

Corporate brands admire start-ups for their agility, to be able to make fast decisions and innovate at a rapid pace. But what can start-ups learn from enterprise marketing, the corporations that run like machinery with hundreds and thousands of staff?

We are speaking with Aatif Basheer who knows enterprise marketing and the B2B marketing space inside out. He has more than 10 Years of track record of working for brands and agencies serving corporates.

He currently is the Head of Marketing at Preqin, a financial technology consultancy firm, where he leads teams in Marketing Technology, Inbound marketing (SEM, Display and Social Advertising) and CRM integration.

Speaking about enterprises, everything happens on a different level. Decisions take longer, budgets are bigger, but also the tool stack is way different. Not everything works smoothly at Corporates.

For example, Aatif shares that the tools that corporates are often outdated because adoption of new technology naturally takes time. This conversation aims to shed some light on the benefits of both types of company structures.

There are plenty of elements each side can learn from each other and implement best practices to become a more efficient and effective organization.

We chat with Aatif about:

- The future of the marketing agency model
- In-house vs. Outsourced marketing
- How to break down the marketing function into departments
- Enterprise Marketing leadership and management
- The KPI to keep track of on a weekly and monthly basis
- Influencer marketing as a launchpad to get your message out
- Why inbound marketing pays off
- The corporate buying process

Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!

About the Author

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Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.

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