Contact Sales

Growth-Hacking using the Best Tactics from Corporates and Start-ups

Growth-Hacking is a term which has become mainstream, at least amongst marketers in recent years. Few marketers and even growth hackers don't have a clear definition and know the real difference between the two fields of digital marketing and growth hacking.

Rayan Jawad and Paul Finch are Growth-hackers, helping corporate brands using the dynamics and innovative growth strategies of start-ups. Rayan founded Growth Studio in 2016, creating a revolutionary concept at a time when growth hacking wasn't a mainstream term amongst brands and marketers yet.

We are speaking with Rayan and Paul in a podcast conversation, uncovering what growth-hacking is and what Small-and medium-sized business and start-ups can learn from corporates in terms of systems and innovation and vice versa.

What is growth-hacking?

Rayan Jawad Quote about Growth Hacking

Rayan from Growth Studio answers the question on "What is Growth-Hacking?" the following way:

"To increase revenue, the mindset of a marketer is to pump more money into a campaign. A growth-hacker wouldn't do that, but focus on improving the conversions of the funnel to increase ROI. Whilst a marketer has a really important role and that is keeping sales coming in, the growth-hacker has a role of taking that exact same scenario and making it work even harder."

your seo blue print

Finding out how Growth-Hacking works

In the podcast conversion we first speak about the origin story, how Waseem met Rayan at a job fair in East London including how Growth Studio came about. Paul and Rayan share their stories of how they realised the big agency model was broken, not built for start-ups and not commercially attractive for a whole bunch of companies.

Coming from a corporate background, Paul and Rayan quickly used their knowledge and experience to scale early-stage start-ups. At the same time, working with start-ups meant sharing ideas and techniques from the corporate world which we talked about as well.

Working with 400+ start-ups worldwide in micro-niche industry verticals Paul and Rayan share some amazing insight into the world of both the corporate and start-up world.

Growth Hacking with Rayan and Paul from Growth Studio, also available on audio platforms 

We are super excited to bring you this episode, talking about:

- What is growth hacking?
- What does it mean to have a growth-hacker mindset?
- Understanding of why data is key for Growth-Hacking
- How earlier stage start-ups used Growth-Hacking to propel their growth
- Why portion of the marketing budget should be defined for Growth/Testing/Experimenting/R&D
- How product-market fit is an important step for start-ups
- How Growth Studio can be both strategic and tactical
- How Growth agencies could set up their own pricing
- Working with corporate is important if you want to sell to B2B enterprises
- Business & Marketing needs to align
- Finally how somebody could get into Growth-Hacking

Landing page conversion checker

Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!

For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks:

Find out more about the Marketing Mavericks Show on our website:


#GrowthHacking #Marketing #CRO #LandingPages #Automation #NeilPatel #LeadGenApp



About the Author


Waseem Bashir, CTO

Before founding LeadGen, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. He brings in expertise of data and design and combines the two to create improved User Experiences. As the tech-brain behind LeadGen, he focuses on product development and innovation. Also, he built a tremendous experience about digital campaigns as the founder & CEO of the landing page agency Apexure.

See Related Article

B2B Brands

B2B Brands

10 Ways Backlink Building Can Help In Lead Generation

Backlink building not only increases your website's visibility but also helps to get high-quality leads

B2B Brands

B2B Brands

How Can Marketing Studies Help You Make Your Own Business

Unlock business success with marketing studies! Learn how mastering marketing strategies can pave the way to entrepreneurship in our insightful new article

B2B Brands

B2B Brands

7 Types of Content to Put Behind Your Landing Pages for Increased Lead Generation

Cost-effective lead generation that allows your business to capture high-quality leads that have a genuine likelihood of converting into customers of your brand can be a tremendous challenge.

Latest Blog Post


10 Essential SaaS SEO Best Practices

Search Engine Optimization (SEO) is constantly changing. SaaS (Software as a Service) companies must stay updated with the practices to ensure visibility in search engine results pages.



10 Tips and Tricks for Marketing a Healthcare Business Online

Navigating the world of online marketing can seem overwhelming, especially when your focus is on providing exceptional healthcare services.


Data collection

7 Reasons to Promote Your Website With SEO

Although the vast majority of people have heard a lot about search engine optimization, they may still underestimate its significance.