You have started a marketing campaign, your messaging is stellar, you have a great offer, and your CTA is compelling and straightforward. Also, you have done everything there is to do to optimize your campaigns, but you are still getting an abysmal conversion rate.
If you are going through this, you may want to pay attention to your landing page. Your landing page is among your greatest assets. But it could also be your greatest undoing.
For example, suppose you offer mobile development services, and your landing page design fails to communicate you are an expert in this niche. In that case, you may struggle to receive as many conversions as you had hoped.
Fortunately, you can do a few things to supercharge it, and here are some of them.
Your page's design ranks high among the factors that help build trust with your audience. The quality of your page designs should match your talk. A poorly designed landing page is the antithesis of trust, so you will want to invest in page design services from a reputable web page designer.
The colors you choose for your page and the style should match your brand. For example, if you have a prominent sky blue and a specific style on your digital campaigns, your audience will hope to find the same colors when they get to your page.
Also, ensure that it doesn't get too crowded, so ensure you keep your text to the minimum just enough to direct your audience to your CTA.
According to Robert Cialdini, author of a best seller titled Influence: The Power of Persuasion, social proof is among the most effective ways of influencing consumer behavior. Almost always, your audience will want to know if anyone else has made a purchase and if they did, they want to know their experience with your brand.
So it makes perfect sense to include reviews and testimonials on your landing page. Statistics show that video testimonials work best, so you should consider giving them prominence.
Everyone can create a website and run a campaign, but only an experienced brand will go a step further to trademark their brand names and symbols. Registering your trademarks ensures that only you have a right to use your brand names, logos, and other symbols.
Also, it gives you the right to sue anyone who infringes on your intellectual property(IP) rights. Besides giving you exclusive rights to your names and symbols, you also get to add the ® symbol to them, which helps build trust with your audience, especially if you are running a B2B kind of business your audiences are keen on details.
If you are new to intellectual property law, this post on heerlaw.com can give you a better insight into what falls under trademark symbols and all you need to know when registering them.
Before a person comes to your landing page, they likely have interacted with your brand several other times. Thanks to technology, those interactions can help provide you with enough details about your audience to ensure that you tailor your content to their needs.
When your landing page's messaging addresses your audience's concerns, they will be more inclined to trust you based on your understanding of what they need.
However, it would be best if you were careful not to seem like you already know too much about them because it may strike the customer as unwanted surveillance. So while you could have an idea about specific customer details such as age, race, gender, or job description, you may want to keep it to yourself.
The strategies highlighted in this guide are tested and proven in supercharging any landing page. However the list may not be exhaustive, but it's a great place to start from. You may also consider talking with a digital marketing agency for guidance on what else you need to do to ensure you get the most out of your campaign.
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