The success of your digital marketing is determined by a couple of things, key among them your landing page. Businesses use landing pages to sell products directly and attract sales leads.
Landing pages can be defined as the first page that a person is directed to when they click on a link a business has shared on an email marketing campaign, social media profile, or even an advert on search engines.
These pages are designed to ensure that traffic is converted into customers. They come in different forms depending on what a business deals with and what it wants to get from its visitors. Here are a few ways you can improve your landing page today.
Google recently released an update on their algorithm change, known as the mobile responsive update. They have indicated that websites that are mobile responsive will be ranked higher in mobile search results.
This means that if your landing page is not optimized for mobile, it will drop in mobile search results. Ranking low in search results means that a few people will access your landing page, giving an edge to your competitors.
Fortunately, you can easily set up a landing page that is mobile responsive using landing page builders. You do not have to be a professional web developer for you to use these builders. This way, your landing page will rank higher and lead to more conversions.
Before a client visits your landing page, your meta description and headline are the first things that they will see. This is the first interaction between the client and what your business is offering them.
So what do you need to do? It is important to note that a good headline cannot carry the cross for a mediocre meta description. Similarly, a good meta description will not help you if you have a mediocre headline. This is one of the most important things when it comes to SEO for lead generation.
You, therefore, need to make sure that you have curated an amazing headline and meta description that captures the eyes of your visitors. However, ensure that your business fulfills what it promises your visitors.
The person who said that an image is louder than words was not wrong. As much as using text on your landing page is a good idea, you also need to incorporate images to emphasize what you are passing across.
However, this does not mean that you should use just any other image that you come across. Depending on the nature of your business, you can create professional images that meet the needs of your business.
If not, look for professional images from online resources - some resources charge a fee for this - and use them on your landing page. This way, you will help your visitors understand what you are selling easily.
When potential customers visit your landing page, they have likely been attracted by what is at the top - your headline and meta description. But what do they find when they first land on your page?
Well, the truth is that all content types are important on your landing page. All sentences are also important. However, the first and the last sentence play a very crucial role in increasing the conversion rate of your landing page.
You, therefore, need to curate these sentences in a way that can hook the visitor and convince them to do business with you.
The best way is to ensure that these sentences are not only compelling and concise but also on point. You also need to correctly arrange your content across the landing page. This way, you will convert a bigger percentage of your visitors into customers.
Some businesses design landing pages with a lot of distractions. For instance, imagine visiting a landing page that has a lot of flyovers, sidebars filled with a lot of irrelevant text, or even shouting share buttons!
Chances are that you will find it difficult to understand what the business is trying to sell and you would rather look for another provider instead of this one. You need to ensure that your landing page does not have any distractions.
Businesses design landing pages with a single goal. It, therefore, means that anything that is not contributing to that goal should be removed from your landing page.
Following the tips discussed above, you will improve your landing page and convert every visitor into a customer easily.
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