LinkedIn, Cold Email, SEO, Automation - What works best for Lead Generation in 2020

Let’s talk lead generation for business.

Is there is a magic bullet that helps you find lots of quality leads to win deals & partnerships?

Maybe.

But, more importantly, there are channels that consistently work: Proven lead generation channels without spending any money into ads.

In this podcast episode, we’ll discuss how to find your market, capture quality leads and convert them into deals without buying ads.

We share what worked and was hasn’t worked for us for lead generation. For Waseem’s web agency Apexure, the best performing lead channels are traffic from Google search (SEO), the website, LinkedIn & referrals.

For LeadGen as a Software-as-a-service brand, we are doing well with SEO and also focus on partnerships, cold email, LinkedIn among other channels.

For B2B lead generation, you basically got 3 options:
1) Buy traffic
2) Buy contacts
3) Attract leads

Buying traffic via ads is a common strategy and can be very effective, but it requires a budget. Secondly, you can buy contacts, directly via online marketplaces & databases or indirectly via lead scraping. The third strategy of attracting leads is what we’ll focus on with this episode.

There are rock-solid strategies that have worked for years. Other channels just recently emerged like online content marketing. The best tactics might be different for your business, but fundamentally all B2B brands follow the same process.

Ultimately lead generation means selling. How to collect emails, FB profiles, phone numbers is relatively easy. Converting leads into a B2B sales is the real challenge.

80% of deals are won between 5th and 12th contact. We’ll discuss how to communicate & follow-up with your leads, sharing good & bad practices based on LinkedIn prospecting examples. There are some funny ones in there too, showing you how not to message your ideal prospects 😊


About the Author

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Waseem Bashir, CTO

Before founding LeadGen, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. He brings in expertise of data and design and combines the two to create improved User Experiences. As the tech-brain behind LeadGen, he focuses on product development and innovation. Also, he built a tremendous experience about digital campaigns as the founder & CEO of the landing page agency Apexure.

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