3 Practical Ways to Market Your Event Online

Whenever you have an event, it doesn’t matter how much you’ve put into it, you will soon find that the hardest and most nerve wracking part of having an online or in person event is simply getting people to show up! It can be heartbreaking to throw everything you’ve got into an event and then find that no one came or no one knew about it.

Event Marketing

One of the things that you can do to make sure this doesn’t happen is to market your event online, and there are plenty of ways for you to do this! Here are some easy marketing strategies that come with very big results. 

A) Put It On Social Media

If you or your business has a following online, then you need to focus on tapping into that. You should have a marketing strategy at least a few weeks before the event, where you are continuously posting in order to stay inside the minds of your consumers and customers. Make sure that each piece of social media is directing them to your platform and your event.

Social Media

Tell them about what is waiting for them when they come to your event, and also make sure to keep track of your social media statistics because even if people don’t comment or confirm that they are coming, you still can learn a lot from the number of people who are actively looking at your content. 

B) Drive Attendance With Emails

The email list of your business, as well as the email lists of any speakers or workers associated with your business, will be perfect whenever it comes to getting the word out. Much like with your social media, you should have a plan for your email marketing and start spreading the word a couple of weeks before the event. 

Drive Attendance

Do your best to keep the event fresh in your customer’s minds with a stream of emails, and maybe even remind your customers about what they get if they arrive at your event. Maybe even make the emails contain a code that the customer can enter after the event is over to get a discount to thank them for their loyalty to your email list. 

C) Turn Your Event's PDF Poster into a JPG to Post on Social Media

Speaking of social media, you might have an event PDF poster that shows all the details about your event, and it is the perfect lead magnet if you can use it for your social media accounts. However, most social media accounts don’t accept PDF files, so you need to find a tool that lets you convert your PDF file to a JPG file that a social media account can use.


There are several tools that can help you with converting PDF to jpg online processes, and once you get the PDF converted then all the information it contains will benefit your social media customers! Plus, being able to convert files can also help you market for your event in other ways because you can very easily make e-books and other forms of content as well.

Treat Your Customers Right And They Will Be Back!

Even if your marketing only turns up a small number of customers, make sure to treat their presence at your event as something that is extremely important. Treating any of the attendees to your event as extremely important people is going to make them want to not only come back to your next event, but it will also make them tell their friends and you will get even more customers as well!




About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.