The Top 7 Lead Generation Tools for Your Brand’s Success Reach New Brand Levels: Learn How with These 7 Key Lead Generation Tools

When it comes to leads, the expression "It's a jungle out there" is relevant. In today's fast-paced and highly competitive environment, lead generation has become the holy grail for companies looking to grow and thrive.

Whether you're a small startup or an established enterprise, the right lead-generation tools empowered by best practices for lead generation can make all the difference. This article will look into the top 7 lead generation tools your brand needs to try out. Let’s get started!

What is lead generation?

Before getting too deep into the best lead generation tools, let's take a quick look at what lead generation is. Lead generation is the process of attracting prospective clients to turn them into actual customers. This can be done by nurturing their interest in your company with a series of strategies like blog posts and gated content, among others

In 2023, 50% of marketers consider lead generation a top priority in their marketing campaigns, so it's definitely something you shouldn't miss out on. To see lead generation in action, check out The Patel Firm. The firm has a website with a plethora of information that attracts prospective clients and nurtures existing clients.

A key lead generation strategy on this website is the popup box for the 24/7 chat with a live person. For a prospect who is doing some late-night Googling, they will probably be compelled to start a chat and receive more information. This is a win-win situation for both the firm and the client.

What should I consider before generating leads?

Before generating any leads, be sure you are prepared to receive the leads. For example, an easily found web page is a big part of lead generation. With more than 1.98 billion websites online, ensuring your website is one of the top slots on an online search takes more work.

Studies show that 1 in 10 who make it to a landing page will become potential customers or leads. So, your goal should be to get your website to stand out from the masses and have great content for lead generation to effectively generate more leads for your brand.

As you work on setting up your lead generation funnel, be sure you are tapping into the power of well-developed landing pages. Websites with 40 or more landing pages generate 12x more leads so take advantage of that opportunity.

Also, ensure that your branding is up to par. Keep your employees invested in your brand by being the face of your brand with some awesome company swag. They will be the first people to identify with your brand, so it’s key they look for it. If you still need to define a brand identity, lean into the power of a logo and use a logo maker to set your brand up for success.

7 Top Lead Generation Tools with Reviews and Pricing

Success only comes by setting yourself up for it; with lead generation, that is exactly what you must do. Let's take a deep dive into these 7 lead generation tools to see which will work best for your brand.


OptinMonster is a great lead generation option if you are just starting out in the lead generation business. As you navigate your way through the best branding trends and Google ranking factors for lead generation, you can set yourself up for success with this easy-to-use platform.

The platform offers several pre-made templates, so you don't have to spend hours mulling over what the best lead generation copy and strategy will be. OptinMonster does that for you. The platform offers to generate more subscribers, leads, and sales from the traffic you already have.

A key feature OptinMonster offers is a powerful targeting and segmentation engine that allows the user to show the perfect offer to the right people at the right time to boost conversion rates.

Extreme targeting and segmentation
Pre-built templates
A/B testing

There is no end date for campaigns so they must be turned off manually

2023 Pricing
Basic: $9/month
Plus: $19/month
Pro- $29/month
Growth- $49/month

Lead Gen

LeadGen is the most innovative solution of its kind to create powerful lead forms that convert.This platform allows you to create stylish and user-friendly forms to win more customers and grow your business. With LeadGen, you can even convert visitors who leave your website without taking any action.

The platform allows you to monitor key metrics and improve form performance with its unique tracking dashboard. You can also run A/B tests to compare different form variations on a single landing page.

A specialty feature in LeadGen allows you to increase conversions with Lead Proof popups that feature your most recent leads as social proof on your landing page.

Customizable branding
Invisible ReCaptcha for lead quality
Integrates with 1000+ apps and tools

No unlimited form pricing is available

2023 Pricing
Pro- $49/month
Scale- $99/month
Enterprise- $250/month


HubSpot Marketing Hub is a reputable, all-in-one marketing platform with many features and capabilities. You can use the software to track and measure all online marketing activities, such as blogging, email marketing, and social media marketing.

You can also create landing pages and calls to action to provide users with SEO tips as they type. HubSpot also allows users to personalize their website to each visitor to ensure that each experience is unique and tailored to their dreams.

Versatile marketing tools
Excellent CRM
Easy to use

Customer service

2023 Pricing
Free basic plan: $0/month
Starter- $45/month
Professional: Beginning at $800/month
Enterprise: Beginning at $3,200/month  


Beacon simplifies the lead magnet creation process so you can take full control of the design, from starting a project to updating copy or changing images before launch.

You can start with one of its professional templates or create and reuse one of your own.The platform offers multiple formats to help you recycle content and get the best use out of everything you create.

Helper content
Multiple formats
Template builder

It doesn't integrate well with outbound lead integration tools

2023 Pricing
Free basic plan: $0/month
DIY- $19/month
Professional- $49/month
Agency- $99/month

Trust Pulse

Trust Pulse is a social proof app for marketing agencies, bloggers, eCommerce websites, and all small businesses. The platform helps you improve your website conversions, reduce cart abandonment, and potentially increase sales.With a trigger campaign set by you, the platform allows you to build trust in your brand through real-time reviews.

A great example of how this works in action is when there is a new website and a popup comes up saying that someone just made a purchase two minutes ago. By seeing a recent purchase, customers might be more keen to make a purchase. Trustplus empowers you to build that trust with your target clientele.

Real-time event tracking
"On fire" notifications
Actionable analytics

Limit the number of sites you can have on each plan

2023 Pricing
Basic- $5/month
Plus- $10/month
Pro- $19/month
Growth- $39/month

Constant Contact

Constant Contact is primarily an email marketing platform that gives you spectacular analytics on performance. The platform helps you create professional emails, find new customers, and drive sales for your business.

The platform also allows you to get a custom-designed website in just minutes with an intelligent website builder, open an online store, and start selling in a few quick steps.You can also run advertisements for Facebook, Instagram, and Google all from the same dashboard.

Excellent data reporting
Superb customer service
Easily customizable

The platform is more tailored to email campaigns and is not all-inclusive

2023 Pricing
Lite: $12/month
Standard: $35/month
Premium- $80/month


Pipedrive is a CRM software that focuses on non-profit organizations, startups, and businesses. This platform allows you to engage with supporters, volunteers, and donors in one place.

You can easily manage your brand's database to prioritize your tasks, create actionable reports, and improve fundraising to automate your interactions to get more done in less time!

Email marketing
Click tracking
Lead nurturing

Difficult to integrate with third-party tools

2023 Pricing
Essential- $14.90
Advanced- $27.90
Power- $64.90
Enterprise- $99.00

Final Thoughts on Lead Generation Tools

In the world of lead generation, automated tools stand as indispensable assets on your brand's journey toward success. They streamline your operations, broaden your outreach, and play a pivotal role in increasing your conversion rates.

By empowering yourself with lead generation tools, you can free up your time to focus on building genuine relationships to drive your business to success.

If you want to learn more about how lead generation tools can help take your brand to the next level, schedule a free demo with LeadGen today!


About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.