Easily Build Forms That Engage Your Visitors and Convert More Responses

Lead gen forms such as sign-up forms, registration forms, or contact forms play an important role in every business. Your lead generation forms are vital for generating new customers and clients. Yet, most websites still use basic contact forms and no lead forms across their web- and blog pages.

LeadGen App lead generation form builder feature s

Forms are often taken for granted, yet they are the No. 1 channel for getting new leads, especially in Business-to-Business (B2B) brands. Forms are more than just a plugin or widget in a website. They can be used to educate, inform, engage users by creating unique user experiences.

We created LeadGen App from our own frustration. We couldn't find a tool that allowed us to build custom multi-step forms that easily fit into our web- and landing page. That's why we have created LeadGen App, a form-builder and lead capture tool to generate more quality leads from your online presence that turn into clients and grow your business.

We often get asked, "How is LeadGen App different than other form-builders?" Firstly, LeadGen App is much more than just a form-builder: A lead capture and lead management tool for businesses.

LeadGen forms help businesses generate more leads and improve lead quality, opening new revenue streams, bringing new customers and more sales.

3 Key Benefits of LeadGen App:

Customizability ✨: Whether you need a lead generation form, want to qualify leads with conditional forms, create a quick feedback form or get more leads from blog offers, you can build it with LeadGen App.  Our form-builder help you create a range of different forms, whatever your goal is.

LeadGen forms can be fully customized inside the web app, allowing to change to change every little design element, such as button styles, adding images & GIFs, changing fonts and colours as well as adding your logo. Lead gen forms as unique as your business, matching your individual brand identity. The best part is that you don't need any coding. We also provide beautiful and conversion-optimized form templates.

Performance-Focus⭐: Marketers and businesses like you care about results. LeadGen forms not just look pretty, they also help you convert more responses. LeadGen forms have fast load times, work in every HTML page-builder and can be optimized for better conversions using our performance features.

Using AB-testing inside LeadGen, our tool automatically presents your visitors different variants to learn which version converts the most leads. Using supporting features like LeadProof popups you can entice more users on your landing page to go through your forms, bringing you more return from your website and campaigns.

 Compatibility????: You can embed forms into any page-builder like WordPress, Squarespace, Wix and Leadpages. Also, you can create lead gen forms via a direct link which means you don't even need a website. Furthermore, you can integrate forms via Zapier to almost any CRM or email marketing tool, giving you all the options to build great email marketing automation.

Custom Lead Gen forms

Examples of custom form designs from the LeadGen App form-builder 

LeadGen App takes a new approach to lead generation form-builders, challenging how online forms are build and designed.

The platform helps you to build better online forms with full customization and testing features. We built LeadGen App for digital marketers that are looking for a performance-oriented form-builder tool to achieve better conversion rates in their lead generation forms.

The LeadGen App form builder is designed for marketing & sales teams, digital agencies and small & medium sized business, without the need for coding skills. The intuitive builders lets you create beautiful lead gen forms in just a few minutes. We want to empower anyone in a marketing or sales department to easily use LeadGen App and build the first form in less than 5 minutes.

Here is a comparison of LeadGen App to other lead generation form-builders showing you why businesses switch their forms to LeadGen App. The highlight features are marked with a star.

LeadGen App Features in comparison to other lead generation formbuilders

Direct comparison: Here is how LeadGen App compares to Leadformly.

Here is a short demo video of the LeadGen form-builder by our Co-Founder Chris, showing you how you can build custom online forms in just a few minutes.

Get Started And Create Your First LeadGen Form

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✓ Unlimited Leads   ✓All Features

To summarise the key benefits of the LeadGen App form- builder:

  • Build for performance (fast-loading forms, conversion-optimization features, A/B testing, and more
  • Create multi-step forms easily
  • No coding skills required
  • Build forms in less than 5 minutes
  • Create interactive forms incl. conditional question type forms or quote generators

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Features To Include in Lead Gen Forms

A list of interesting LeadGen App features: Wow-features marked with ????


Custom Thank-You Page:


Thank-You page in a lead generation form

Send your leads to a custom Thank-You page or a set-up a Thank-You message directly in LeadGen.


Unlimited Designs????

LeadGen design builder with unlimited design customization options

The lead generation form-builder has 3 stages: Build, Design and Share. After you have build the form and set-up all the questions, the design builder provides tons of options to make your lead gen form look unique.

There is practically no form design you can't build. You can set custom hex color codes based on brand style guide for all kinds of form elements and change form sizing and shapes.

Email Notifications

Send instant email notifications to email recipients, e.g. your sales team or yourself. Each form can send leads to different places, e.g. a campaign with a customer feedback form informs the customer success team, whereas a lead gen form will straight away land into the inbox of the sales team.

A/B Testing ????



2 LeadGen form designs in A/B test

Create split-testing for form variants and A/B-test them to reach higher conversion rates. You just need two form variants in LeadGen App. Simply build one form, duplicate it in one click, edit a few elements and click on "Start experiment" inside the LeadGen App dashboard. That's all you need. LeadGen will automatically split traffic to two different forms on a single web-page.

LeadGen App form overview page

 Add a second or more variants to see start an A/B test and compare different in performance

Embed Codes

Embed codes for LeadGen forms: Direct embed and Iframe

Lead generation forms created in LeadGen App can be used on all website and page-builders with HTML editor.

We provide two different types of embed codes: 1) Iframe and 2) Direct Embed

<iframe> Embed code with easy customization/ form sizing.
<embed> Standardized HTML to integrate interactive content 

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Analytics Dashboard????

LeadGen forms dashboard

Analyze your lead generation data with interesting metrics like the avg. time spend for users to complete your forms, comparison of conversions in different time frames and more.


Conditional Logic Jumps

Conditional flows in LeadGen builder

Send users onto different question paths based on their answers. This feature allows you to build conditional question trees. For example, you could have a qualifying question, like "What is your budget?" Having a user clicking on a button of a low budget could send him to a screen that ends the form because it doesn't qualify to become a lead.

Custom Themes????

Custom themes for lead gen forms

This is one of our best features for saving time. Once you built a form and add your branding, you save the design settings in one click. LeadGen App will save your design as a custom theme that you can upload in just one-click for new forms. This means you will no longer have to do any design customization if your new forms have the same branding and style.



Full customization and advanced Styling via CSS

Customize your forms in unique designs and edit it via CSS styling. Forms come up with HTML embed codes that you can edit in any way to add your own touch of customization to it.

LeadProof pop-ups ????

Show social proof pop-up messages for recent sign-ups or bookings on your web-page with LeadProof: LeadGen recognizes the most recent lead responses that have come through your lead gen form and you can feature them via the LeadProof pop-up to showcases trust and credibility. LeadProof shows on the bottom of your screen and you can set up what type of message and what leads you like to present, e.g. "(FIRST NAME) from (LOCATION) just registered for our property masterclass".

How LeadProof popups can be set-up and appear on webpages


Integrate your forms to other digital marketing software and email automation tools like MailChimp or your CRM system via webhooks.

Zapier Integration

LeadGen App Zapier Integration

The Zapier integration is the easiest way for connecting forms to other online software and apps. Integrate to more than 1000 tools like Hubspot, Pipedrive, MailChimp, Google Sheet, Analytics tools and more. The great thing about the Zapier integration is that it is quite easy to build even complex marketing automation without coding background.

GDPR Question type 

Enhance the lead quality and security of your forms with GDPR compliance. We have pre-built a GDPR question type that allows you to add your legal compliance statement with tick-boxes and links to legal documents like privacy policy. You can make it either optional or mandatory for tick-boxes to be checked before form submission.

Image/ Icon buttons????

Image icon buttons used in forms

Build beautiful image or icon buttons that stand out and provide an interesting user experience.

ReCAPTCHA fields

reCAPTCHA process in lead gen forms

Activate Google reCAPTCHA in lead gen forms to verify whether your leads are real people. reCAPTCHA is a commonly used features across the internet to reduce spam and increase lead quality

Geo-Fencing ????

Geo fencing feature in LeadGen App

Geo-Fencing allows you to define which online users should be able to see the lead gen forms based on geographic regions. For example, you run an online lead campaign which targets the United States and Brazil only. In your form settings in LeadGen App you can choose those countries that should be enabled and those that are denied to view the forms.

Give LeadGen App a go and try it out free here.





About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.