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How SEO really works - New Perspectives on Ranking Websites in Google

Should we invest in Search-Engine-Optimization (SEO)?

A question many businesses and startup battle with. SEO is probably one of the most popular, yet seldom understood and mastered marketing channels.

Expectations for getting tons of traffic are high but rarely met. A lot of business owners and B2B brands start some SEO efforts along their growth journey, and decide to stop it shortly afterward.

SEO for B2B Marketing

In this episode we breakdown who in the field of B2B marketing should do SEO and how you can make it work.

Learn Proven SEO strategies for B2B Marketing

Our Co-founder Chris is sharing his step-by-step SEO process that helped him get not only to page 1, but position 1 for different websites he worked on over the last 5 years.

You will get a new picture of SEO that involves unconventional tactics. For example, why do most SEO marketers still focus almost exclusively on rankings and traffic growth?

Chris explains why marketers should include lead generation and website conversion optimization into the SEO strategy.  This helps to build an end-to-end process that delivers tangible business value.

He is also a big advocate in automation and Standard Operating Procedures (SOP). Thus, making SEO a predictable process that also new team members can understand quickly.



your seo blueprint

Why SEO is important for business?

On a business level, SEO is a team effort and needs resources and budget. We will present our process and how we are able to achieve results quickly.

We unravel SEO myths and layout how to make sense of this enormous marketing channel that can transform your business growth if done right.

Fundamentally, SEO is like building up a muscle, going to the gym every week, for a long period of time. Unlike, pay-per-click (PPC) marketing, SEO requires thought, strategy, and resources, but the pay-off is also far more rewarding.

Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!

We have also put together the Ultimate SEO Lead generation guide - a Question & Answer article, answering the most important question that make SEO work for B2B brands.

For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks:      

For turning your blog and SEO traffic into a traffic-generating machine, check out LeadGen forms:

Download SEO Checklist

Step-by-Step Guide to Plan & Execute a Game-Changing SEO Strategy

✓ In-depth and detailed checklist 
✓ For companies selling B2B
✓ Covering Complete SEO scope






About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.

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