How SEO really works - New Perspectives on Ranking Websites in Google

 

Should we invest in Search-Engine-Optimization (SEO)?

A question many businesses and startup battle with. SEO is probably one of the most popular, yet seldom understood and mastered marketing channels.

Expectations for getting tons of traffic are high but rarely met. A lot of business owners and B2B brands start some SEO efforts along their growth journey, and decide to stop it shortly afterward.

In this episode we breakdown who in the field of B2B marketing should do SEO and how you can make it work.

Our Co-founder Chris is sharing his step-by-step SEO process that helped him get not only to page 1, but position 1 for different websites he worked on over the last 5 years.

You will get a new picture on SEO that involves unconventional tactics. For example, why do most SEO marketers still focus almost exclusively on rankings and traffic growth?

Chris explains why marketers should include lead generation and website conversion optimization into the SEO strategy and build an end-to-end process that delivers tangible business value.

He is also a big advocate in automation and Standard Operating Procedures (SOP), making SEO a predictable process that also new team members can understand quickly.

On a business level, SEO is a team effort and needs resources and budget. We will present our process and how we are able to achieve results quickly.

We unravel SEO myths and layout how to make sense of this enormous marketing channel that can transform your business growth if done right.

Fundamentally, SEO is like building up a muscle, going to the gym every week, for a long period of time. Unlike, pay-per-click (PPC) marketing, SEO requires thought, strategy, and resources, but the pay-off is also far more rewarding.

Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!

For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadg...

For turning your blog and SEO traffic into a traffic-generating machine, check out LeadGen forms: app.leadgenapp.io/register


About the Author

author_image

Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.

See Related Article

Podcast

Win More Customer with Marketing Psychology

Why do people buy what they buy? Principles of behavioural psychology applied to marketing.

2 minutes read

Podcast

Lead Generation without Budget – Get Quality without Spending any Money

Lead generation equals more sales opportunities: Our take on the best lead gen channels for B2B.

2 minutes read

Podcast

Webinars, the New Big Thing in To Sales-Ready B2B Leads?

The COVID crisis was an opportunity to learn new skills. Waseem took a chance and got into webinars.

< 1 minute read

Latest Blog Post

6-Thumbnail.png

Podcast

Win More Customer with Marketing Psychology

Why do people buy what they buy? Principles of behavioural psychology applied to marketing.

2 minutes read

Thumbnail.png

Podcast

Lead Generation without Budget – Get Quality without Spending any Money

Lead generation equals more sales opportunities: Our take on the best lead gen channels for B2B.

2 minutes read

Show-3-1.png

Podcast

Search-Engine-Optimization for B2B brands – How to get Relevant Traffic that Converts

Should we invest in Search-Engine-Optimization (SEO)? Here are the answers from our co-founder and SEO ninja Chris

2 minutes read