The Best Cold Email Outreach Software for Sales

Best Cold Email Outreach Tools for Sales Growth in 2025

Cold email is one of the best ways to connect with potential customers. It helps you reach new leads and close more deals. Beautiful we’re being honest, cold emailing isn’t always easy.

Many emails end up in spam and managing everything manually can be an exhausting process. That’s where cold email outreach software can help. In this guide, you'll learn about the top five cold email outreach tools you can use to scale your outreach, starting with our top pick Instantly.

1. Instantly: The Ultimate Cold Email Growth Engine for 2025

Instantly is an all-in-one cold email outreach tool that helps you book more meetings and grow your revenue by expanding your outreach. It comes with a variety of features to make your email campaigns more successful, including the ability to connect and manage multiple email accounts within a single campaign.

Key Features

a. Robust analytics

b. High deliverability rates

c. Email warm-up features

d. Unlimited sending accounts

e. Done-For-You automatic email accounts

Why Instantly Leads the Pack

a. ai has a user-friendly interface that makes it easy to use.

b. Instantly allows you to manage unlimited sending accounts, making it the perfect solution for businesses with ambitious growth targets.

c. It has a sales automation feature that handles repetitive tasks, making it easy for your sales team to focus on building relationships and closing deals.

d. ai integrates seamlessly with other CRMs, like Hubspot, Zapier, and Pipedrive.

2. Lemlist

Lemlist is cold email outreach software that was founded in 2018 by Guillaume Moubeche to help businesses send personalized emails to leads. It improves connections by helping sales teams manage multi-channel campaigns across email, LinkedIn, and calls. With features like email finding and warm-up, Lemlist increases the deliverability rate of cold outreach emails.

Strengths

a. With Lemlist, you can reach out to leads via LinkedIn, SMS, emails, or calls.

b. Lemlist gives you access to a variety of customization options to help you create personalized emails.

c. Lemlist offers tracking and testing features that give you clear insight into how your campaign is performing.

d. Lemlist has a voice note feature that allows you to send voice notes to all your prospects without having to go through the stress of typing.

Limitations

a. Some users have complained about lags when handling multiple campaigns.

b. Lemlist has a high learning curve which makes it difficult to use as a beginner.

c. Lemlist doesn't have a favourable pricing plan for businesses who prioritise cost-effective solutions.

3. Reply.io

Reply.io was founded in 2014 by Oleg Campbell. It is a cold email outreach tool that helps businesses connect with potential customers through email, phone calls, SMS, and social media. It also helps sales teams to save time by automating outreach, follow-ups, and communication.

Strengths

a. With Reply.io, you can automate your emails.

b. io has a user interface that's very easy to understand.

c. It allows SDRs to track the delivery rate of your outreaches and responses.

d. io allows you to personalize your communication to build a stronger connection with leads.

Limitations

a. Some users have complained that integrating Reply.io with your LinkedIn account can get it blocked.

b. Some users find Reply.io’s Chrome extension a bit frustrating because it can be slow and doesn’t always find email addresses as expected.

c. Some users complain that Reply.io requires some technical skills in order to use the software.

4. Saleshandy

Saleshandy is a B2B cold email software that's great for entrepreneurs, lead generation agencies, and anyone who wants to generate more leads. It allows users to send bulk emails, track opens and replies, and automate follow-ups.

Strengths

a. It has an email verifier that allows you to identify risky email addresses.

b. With Saleshandy, you can handle multiple clients without having to pay extra fees.

c. It has a detailed analytic feature that offers you insight on your campaign performance.

d. Saleshandy has a white labelling feature that allows you to customize your campaign with your logo and company name.

Limitations

a. Saleshandy doesn't allow integration with CRM tools.

b. Setting up Saleshandy may require technical knowledge.

c. Saleshandy can be quite expensive for small businesses who may need advanced features.

5. Snov.io

Snov.io is a cold email outreach tool that was founded in 2017. It helps businesses to find leads and store them in a CRM. Snov.io also offers an email finder extension that works with LinkedIn, allowing users to collect contact details effortlessly.

Strengths

a. io has an affordable and transparent pricing plan.

b. It allows you to extract valid email addresses from LinkedIn profiles.

c. io also offers features for building drip campaigns and scheduling email sequences.

d. It has an outstanding email deliverability tool that prevents your messages from ending up in spam.

Limitations

a. It doesn't have a refund policy.

b. io has an expensive pricing structure that you may not be able to afford if your business needs to scale up.

c. io has a limited email search database which means that you may not always find the email addresses you're looking for.

Level Up Your Sales Outreach with Cold Email Software

Choosing the right cold email tool can make a huge difference in your sales efforts. With each tool having its unique strengths, Instantly is one of the best you can use for your cold emailing needs.

a. Instantly offers unlimited sending accounts for higher outreach volume.

b. It has a sales automation feature that helps the sales team to manage repetitive tasks.

c. It integrates seamlessly with CRM tools like Zapier and Pipedrive.