A Complete Guide to Gen Z Marketing

How are fintech giants marketing to Gen Z? A Complete Guide The fintech giants today are said not to just change the game in the financial world. They’re famed for rewriting the rules. So, whether you’re investing, shopping, or just managing your money,...

Over-The-Top Advertising 101– As Easy As OTT

Over-the-Top Advertising 101: As Easy As OTT! OTT (over the top) is the practice of delivering content online, bypassing the familiar means of accessing this content through television, broadcasting, or cable. Viewers can stream content on mobile phones, tablets,...