by Christopher Lier | May 5, 2023 | Industries, Stories, Web Agencies
The Legal and Ethical Implications of Web Scraping for Marketing Although widely popular and openly used by many businesses, web scraping is a controversial topic. For some, it’s synonymous with personal data gathering and misuse. Meanwhile, others consider data...
by Christopher Lier | Aug 31, 2022 | Data collection, Growth Insights, Lead Gen, Web Agencies
Can Interactive Posts on Social Media Boost Lead Generation? According to Pew Research Center data, social media usage in America has grown from 5% to 84% in 2021 for adults aged 18 to 29. With social media usage this high, it only makes sense to have a presence on...
by Christopher Lier | Aug 24, 2022 | Bloggers, Growth Insights, Start Ups, Web Agencies
5 Best User Experience Monitoring Tools In 2022 User experience monitoring tools are essential for improving the usability of digital products such as websites, mobile apps, and social media sites. They alert you to performance issues before users notice them and help...
by Christopher Lier | Aug 12, 2022 | Google, Growth Insights, Start Ups, Web Agencies
Facebook Ads Vs Google Ads: What’s the Difference? “Pay Per Click” (PPC) can sound somewhat contrary to the objective of a business. Naturally most see fit to reduce their expenditure while maximising income; so the concept of paying every time an advertisement gets...
by Christopher Lier | Jul 26, 2022 | Lead Gen, Start Ups, Web Agencies
6 Ways to Use Videos for Lead Generation Video is the future of not just marketing but the online experience as a whole. As it stands, video is estimated to account for 82% of internet traffic as of 2022. In the US alone, the majority of the population engage with...
by Christopher Lier | Jul 15, 2022 | Data collection, Lead Gen, Start Ups, Web Agencies
What is a Lead Magnet? A Guide for Digital Marketers A lead magnet is an irresistible bribe offered to prospects in exchange for their contact information. The goal of a lead magnet is to get as many targeted leads as possible from a specific offer. There are many...
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