Cold Emailing is Still Hot - How to Get More Bookings with Outreach Marketing

It is time for our 10th podcast episode. Today we bring you a special edition of the “Marketing Mavericks” with Chris and Waseem and a special guest.

We would like to celebrate reaching our 10th episode by taking our show to the next level and bringing on a guest for the first time. Today we will be welcoming Miguel Heinonen aka “Mika”. Mika is a tech entrepreneur, he is the founder and CEO of Heirizon.

Heirizon is a global employment platform that Mika built from the ground up.

Miguel Heinonen in officeOutreach Marketing Expert - Mika at work in his office: Runway East in Moorgate, London



In this episode, we will be finding out Mika’s unique story of how he established himself into the tech environment and entrepreneurship. We will also be speaking and learning from Mika about email marketing and outreach.

Starting from humble beginnings, then going to military school in Texas and having different jobs in many places around the globe, he persisted with his idea. Today he is also a Vlogger and specialist about cold emailing or outreach.


We took the time to go deep into outreach, learning from his process that he perfected over the years. For Mika, there is no better way of growing a business than doing outreach marketing.

He is passionate about it because he says it was the main reason his first entrepreneurial venture failed.



Marketing Mavericks Show #10 - Interview with Mika on Mastering Mass Email Outreach Marketing  for Lead Generation

The topics and questions we will be speaking with Mika today about are:

-How Mika started his own tech company.
-Does Mika find he is able to apply what he studied during his MBA in the real world?
-What motivated him into taking the leap into founding a startup?
-How was Mika able to bring himself back from a failed startup to a globally successful startup?
-We learn from Mika what resources would a B2B company need to start using email marketing.
- The effect of COVID19 on the game of email marketing
- Setting up tags: DKIM, SPF, DMARC
- How can we avoid crossing the line between cold outreach LinkedIn and spamming, how does GDPR apply to cold outreach, and what to do when an outreach lead goes stale?

- What are the effects when someone marks the outreach as spam?
- Tools  Mika use in his own outreach stack
- What did Mika learn from his best and worst performing campaigns?
- How does Mika’s Platform compete with the other employment platforms available?
...and much more.

We would like to thank you all for your ongoing, feedback, support and views and with special thanks to Mika for joining us today and for sharing his invaluable experience and rise to success with us. Please don’t forget to subscribe, like and share.








About the Author


Waseem Bashir, CTO

Before founding LeadGen, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. He brings in expertise of data and design and combines the two to create improved User Experiences. As the tech-brain behind LeadGen, he focuses on product development and innovation. Also, he built a tremendous experience about digital campaigns as the founder & CEO of the landing page agency Apexure.