What 6+ Years Have Teached on Managing, Scaling and and Operating a Digital Agency Business

Wish to learn more about starting and scaling a successful agency business?

On this podcast episode, we speak with LeadGen App founder, Waseem Bashir who shares his distilled wisdom on growth, hiring practices, and lean implementation. Before founding LeadGen App, Waseem started off as a freelancer in 2015, building a fast-growing conversion-focused agency employing 15 people. 

Back in 2015, Waseem quit his job to follow his entrepreneurial dreams. However, he soon realized that he had to focus on a niche service in order to make his mark in a competitive space. So, after much deliberation, Waseem zeroed in on his primary service – landing pages.

Over time, he has started offering services like website development and marketing automation. And in the process, Waseem has gone from being a solo-entrepreneur to leading a team of 15 people.

Looking back, Waseem shares the different challenges that he has encountered while growing and scaling his agency. Specifically, you will get some great insights on how to find and hire great talent. 

Once you find someone who is a good fit, how can you train them and ensure lean implementation? Apart from growing via the traditional route, we also explore how agencies can grow through strategic partnerships.

Towards the end, Waseem shares his big goals for 2021 and beyond. 

Listen to Episode here or on your favourite podcast platform!

Find the Episode on other Podcast platforms here

What You Will Learn In this Show

  • Discovering your niche and standing out in a crowded marketplace
  • How to find and hire great talent for your agency
  • Ensuring lean implementation without compromising on customer satisfaction
  • How can agencies grow by forging strategic partnerships?
  • And so much more…


“If you enjoy interacting with customers, sharing and solving customer problems, then the agency model can work for you”. 

“Figure out the things that you don’t want to do because you will easily burn out”.

“You got to be a consultant rather than a salesperson when you are selling agency services”.



Waseem's web design and landing page agency Apexure

About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.