One of the Best Channels to Generate B2B Leads: Webinar Marketing

How did you spend your time during the COVID crisis? The business climate and the fear brought out by the media made it tempting to slow down or take a break.

Waseem took another approach and transformed his agency business early. It's fine to go into survival mode, but if we learned one thing, it's about moving on as fast as possible and taking chances.

Intrigued by conversations in Facebook groups back in March, Waseem spotted a new trend of businesses, especially event marketers, shifting online and starting webinar marketing.

In the new Marketing Mavericks Show, he explained how he managed to bounce back with his agency business by helping brands set-up webinars funnels for their lead generation.

He created new landing pages, a full email course and a webinar package and reached out to his existing customer base to help create their lead generation campaigns via webinars.

landing page conversion score

In the podcast, we talk about:

- His business pivot during the COVID-19 crisis
- Webinar marketing strategies for B2B
- The right set-up of webinars incl. tool stack, audience, length
- Webinar funnels and follow-up campaigns
- Who should do it
- New market trends in the current climate
- Real trends vs. shiny objects

Learn how to boost leads and sales with webinars

If you enjoy the content, make sure you like the video, subscribe and let us know any questions in the comments below!

Find the show & links to all platforms on our website here.

You can download all resources by signing up to the Webinar Email course via the link:

Slides shared in the webinar:

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About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.