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Who Should Do What in Digital Marketing Teams - Learnings from SaaS and Digital Businesses

Looking back 5 years, I was just starting out in digital marketing. I searched Google and YouTube for content and tutorials about different digital marketing business models.

Initially, the huge information out there was overwhelming. I liked the idea of learning of Search Engine Optimization. It seemed to be one of the easiest channels that didn't require any money.

It was fun, but overwhelming at the same time. Luckily I am persistent by nature, so I kept learning and experimenting for a couple of months. Focus over months and years is key to mastering digital marketing.

The first achievement was getting a keyword to the first page, then the first keyword on position 1 and the first affiliate marketing commission.

It was a step-by-step learning process. It took quite a bit of time and we are still learning a lot up to this day.

Today we have a marketing team, including inhouse staff and outsourced staff. We learned a lot of lessons over the past years when and who to hire.

This episode is for everyone who is either new to marketing or looking for better ways to grow by delegation and involving more people.

Contents of the episode:

- Principles of team managements, hiring in LeadGen
- Importance of focus for success in marketing
- How to start with marketing channels with no skills at all
- Social media: Who should do it and what results does it really bring?
- Best marketing channels for early stage companies & startups
- Waseem's hiring process involving virtual assistants (VAs)
- SEO: Who should do what?
- How to outsource blog content creation
- Delegating & systemizing email marketing

We are looking into the different digital marketing channels like SEO, PPC, social media, email marketing, content marketing and want to find out what parts you should outsource, what parts you should handle with your own staff and what channels are not worth your attention.

This episode will give you a clear understanding on how to build your ideal marketing team, going deep into different areas, uncovering common mistakes. We have made those mistakes a long on our ways and continually keep learning.

I firmly believe that whoever can master hiring and delegation will have the most successful companies in the industry.

Listen in to this episode of the Marketing Mavericks Show. If you enjoy the content, make sure you like the video and subscribe and let us know any questions in the comments below!

For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks: https://www.facebook.com/groups/leadgenapp   

Find out more about the Marketing Mavericks Show here: www.leadgenapp.io/podcast

 


About the Author

author_image

Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.

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