One of the Best Channels to Generate B2B Leads: Webinar Marketing
How did you spend your time during the COVID crisis? The business climate and the fear brought out by the media made it tempting to slow down or take a break.
Waseem took another approach and transformed his agency business early. It's fine to go into survival mode, but if we learned one thing, it's about moving on as fast as possible and taking chances.
Intrigued by conversations in Facebook groups back in March, Waseem spotted a new trend of businesses, especially event marketers, shifting online and starting webinar marketing.
In the new Marketing Mavericks Show, he explained how he managed to bounce back with his agency business by helping brands set-up webinars funnels for their lead generation.
In the podcast, we talk about:
- His business pivot during the COVID-19 crisis
- Webinar marketing strategies for B2B
- The right set-up of webinars incl. tool stack, audience, length
- Webinar funnels and follow-up campaigns
- Who should do it
- New market trends in the current climate
- Real trends vs. shiny objects
Learn how to boost leads and sales with webinars
If you enjoy the content, make sure you like the video, subscribe and let us know any questions in the comments below!
Find the show & links to all platforms on our website here.
Slides shared in the webinar: https://docs.google.com/presentation/
For more actionable B2B marketing content, join our Facebook Community Marketing Mavericks.