by Uzair Tariq | Oct 11, 2023 | Growth Insights, Lead Gen, Product
6 Tips for Designing Landing Pages Appealing to Diverse Audiences Landing page design plays a crucial role in conversion optimization. If you aren’t able to match search intent and provide your target audience with the kind of content they are looking for, you won’t...
by Mushahid Hassan | Oct 10, 2023 | B2B Brands, Lead Gen, Research
What Software Tools Are the Talk of the Town in 2023? The onset of 2023 has been nothing short of exhilarating for businesses, marked by the emergence of groundbreaking technologies like ChatGPT, BARD, Blockchain, and IOB, and other cutting-edge software tools.. These...
by Uzair Tariq | Oct 10, 2023 | Growth Insights, Lead Gen, Stories
5 Types of Content to Put Behind Your Landing Pages for Increased Lead Generation Landing page performance differs vastly across industries. Even more importantly, conversion rates (with the average CR falling anywhere between 4.02% and 1.2%) will vary significantly...
by Jeremy Moser | Oct 3, 2023 | B2B Brands, Data collection, Growth Insights, Lead Gen
Lead Generation Trends to Watch: Insights and Innovations For Enhanced Customer Acquisition A marketer’s life revolves around actively using and experimenting with new and upcoming lead generation trends. Why? Leads convert into customers. And growing your...
by Vibhu Dhariwal | Sep 28, 2023 | Growth Insights, Lead Gen, Product, Research
The Evolution Of AI-Powered Underwriting – What’s More To Expect? Insurance comes in all shapes and sizes. Moreover, on a broader level, they can be classified into two categories – personal insurance and business insurance. Personal insurance covers...
by Uzair Tariq | Sep 26, 2023 | B2B Brands, Lead Gen, Research
10 Ways Backlink Building Can Help In Lead Generation The final objective of any marketing strategy is to generate leads that ultimately produce more business revenue. However, just focusing on generating leads without doing anything is not going to do you any good....
