I know what frustrations you are having.
You are probably an ambitious marketer, trying to push hard to get your campaign results to the next level.
You are running Facebook ads, Google ads or simply having a website presence with a blog. Sounds about right?
One of our customers had the exact same frustration.
They are B2B research company, quite active in digital marketing. A strong blog with unique content, but a weak blog lead generation.
A website that gets more than 4000 visitors per month, original content from highly skilled researchers that has shown good engagement.
Where's the problem?
They forgot one crucial thing:
They didn't commit to master the lead generation game. It was simply never the aim to capture leads from blog marketing before.
It was a research-base for customers and prospects to find out about the company and their work.
The blog overview page with links to the research articles
However, building a website and writing great content ultimately won't be enough to help you grow.
You need an intention and goals how you define lead generation success and then execute.
And that's exactly what happened.
Research guide lead magnet embedded in Blog post
Results after the first 6 month
Now, these were the first 6 months (December 2019).
The recent 6 months look even better.
The graphic below shows the development of the lead generation process and conversion rate at the point of campaign start, after 6 month (December 2019) and for the recent 6 months (April 2020).
User Review: Laura from Cleantech shares her experience with LeadGen App
The blog lead generation results: At begin, after first 6 month and recent 6 months
Having a 9,8% conversion rate from a purely organic blog presence that is promoted by ZERO ad spend is extremely lucrative:
Almost 2000 leads captured just from forms embedded in their blog.
You can do the same.
This is real and simple stuff that works.
Follow the following steps to drive up your blog marketing with this tactic:
1. Identify the top 10 blog posts based on traffic stats
2. Create 3-5 irresistible lead magnets and offers
3. Create LeadGen forms for the different offers
4. Embed the forms into your website content
5. Run AB tests and experiment to keep increasing conversions
LeadGen just costs you $49 per month (less than a coffee a day) and can help you generate hundreds of quality leads on autopilot. Commit to become Blog Lead Generation Master Now. Start here with LeadGen PRO inside your account.
Creating lead magnets has one goal: to maximize the number of targeted leads
4 minutes read
Lead magnets and social posts really do go hand in hand.
4 minutes read