Turning Blog posts into Lead generation Sites: B2B Blog Marketing

B2B case study - lead generation through lead magnets on blogs

I know what frustrations you are having.

You are probably an ambitious marketer, trying to push hard to get your campaign results to the next level.

You are running Facebook ads, Google ads, or simply having a website presence with a blog. Sounds about right?

One of our customers had the exact same frustration.

They are a B2B research company that is quite active in digital marketing strategy. A strong blog with unique content but a weak blog lead generation

A website that gets more than 4000 visitors per month, original content from highly skilled researchers, and has shown good engagement

Where's the problem?

Guess what...

They forgot one crucial thing:

They didn't commit to mastering the lead generation game. It was simply never the aim of blog marketing to capture leads.

It was a research base for customers and prospects to find out about the company and their work.

The Cleantech blog

The blog overview page with links to the research articles

However, building a website and writing great content ultimately won't be enough to help you grow.

You need an intention and goals for how you define lead generation success and then execute it.

And that's exactly what happened.

The Strategy: Lead magnets On Blog Posts

Cleantech.com LeadGen form embedded into blog post

Research guide lead magnet embedded in Blog post


Long Story Short:

The business started using LeadGen forms on their top 10 performing blog posts.

The LeadGen forms link users to the next step of free offers, like research papers for email opt-in.


The Blog Lead Generation stats speak for themselves:



leadgen dashboard

Results after the first 6 month

Now, these were the first six months (December 2019).

The recent six months look even better.

With the help of LeadGen form A/B testing and by implementing more forms into the blog, both the conversion rate and leads increased even further.

The graphic below shows the development of the lead generation process and conversion rate at the point of campaign start, after 6 months (December 2019), and for the recent 6 months (April 2020).



generate leads

User Review: Laura from Cleantech shares her experience with LeadGen App

The blog lead generation results: At begin, after first 6 month and recent 6 months

Having a 9.8% conversion rate from a purely organic blog presence that is promoted by zero ad spend is extremely lucrative.
Almost 2000 leads were captured just from the forms embedded in their blog.

You can do the same.

This is real and simple stuff that works.

Sign Up for LeadGen

Follow the following steps to drive up your blog marketing with this tactic:

1. Identify the top 10 blog posts based on traffic stats
2. Create 3–5 irresistible lead magnets and offers
3. Create LeadGen forms for the different offers
4. Embed the forms into your website content
5. Run AB tests and experiment to keep increasing conversions

LeadGen just costs you $49 per month (less than a coffee a day) and can help you generate hundreds of quality leads on autopilot. Commit to become a blog lead generation master now. Start here with LeadGen PRO.














About the Author


Christopher Lier, CMO LeadGen App

Christopher is a specialist in Conversion Rate Optimisation and Lead Generation. He has a background in Corporate Sales and Marketing and is active in digital media for more than 5 Years. He pursued his passion for entrepreneurship and digital marketing and developed his first online businesses since the age of 20, while still in University. He co-founded LeadGen in 2018 and is responsible for customer success, marketing and growth.