How to Research Your Market and Launch a Winning and Scalable Product

Interview with Siddika Jaffer, Lead Venture Architect of BCG Ventures.

Struggling to assess the requirements of your market? And to launch a product that will build you your own tribe of raving fans?  

We spoke with interview Lead Venture Architect from BCG Digital Ventures, Siddika Jaffer who shares with us her thoughts on product-market fit, and differentiation. You will learn how you can adopt a methodical approach to finding the right product.

Siddika Jaffer profile

We start this show by attempting to answer a question that most start-ups struggle with – How do you find a good product-market fit? How can you find a product or service that has the potential to attract a large user base even without a large marketing push?

You will learn the important metrics that Siddika uses to validate a new product. As an experienced growth strategist, Siddika calls out the common mistakes that start-up founders make when they bring a new product into the market. Market research and product iteration often come to a complete standstill upon launch.

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In today’s show, you will learn how a consistent “build-iterate” approach can help you beat the competition and stay ahead of the curve. 


Conversation with Siddika Jaffer on Finding Product-Market-Fit, Listen to audio here on Spotify

What You Will Learn In This Show

  • Understanding product-market fit, and how constant iteration can help you stay ahead of the curve 
  • Metrics to validate a new product
  • Why do many start-ups struggle to find a good product-market-fit?
  • Future of the SAAS market, and where it’s headed in 2021 in beyond
  • And so much more…


“If the demand for your product is great, you don’t require to market it so much”.

“The relationship with the customer does not end once you find a great product-market fit”.

“It is okay to build new features but you have to let go of them if they are not performing”.

About the Author


Waseem Bashir, CTO

Before founding LeadGen, Waseem worked in London’s Financial Industry. He has worked on trading floors in BNP Paribas and Trafigura, developing complex business systems. He brings in expertise of data and design and combines the two to create improved User Experiences. As the tech-brain behind LeadGen, he focuses on product development and innovation. Also, he built a tremendous experience about digital campaigns as the founder & CEO of the landing page agency Apexure.